So, you’ve come up with an idea to write about and you’re confident in your ability to cover the subject concisely. People will love it, right? Well, unless you optimise your content so it ranks well on search engine ranking pages (SERPs), there’s a chance that no one will get to read it or even see it!
Fret no more, though, as House Digital is here to help you achieve your online copywriting goals. Continue reading this helpful guide filled with tips and tricks on SEO website content writing, and how you can rank higher on Google.
Why is SEO important in content writing?
The best kind of content is created with users in mind. Successful SEO copywriters, who have an understanding of how search engines work, will consider what users want and how they can best cater to their user’s search intent, prior to writing their content. If you’re a writer for a website, or it’s your own website you’d like to rank well on the SERPs, then knowing some SEO copywriting best practices will help you.
SEO website content writing has become more about creating informative and engaging content for users. Google has advanced its technology over time, but it’s still a robot that can be manipulated with the right techniques in your writing.
Integrating the right keywords into your copy will open up more ranking opportunities for your website and will help Google, and users, to associate your brand/company with a certain topic. This will help to boost your organic visibility on the SERPs, whilst also showcasing your brand as an expert within a specific field.
5 SEO website content writing tips
If you’ve been writing content but you’re struggling to see results on SERPs, then the below tips can help you boost your numbers and ranking position.
Our five tips for achieving excellent content marketing are:
- Keyword research and implementation
- Analysis of the top ranking content
- Prioritise quality
- Answer related questions
- Optimise your meta.
Keyword research and implementation
Keywords are incredibly important to ranking high on Google because they help communicate to search engines what your content is about. Figuring out which keywords your content requires can be tricky, but it’s important that you have clear keyword targets in mind prior to writing your content.
You’re probably tempted to choose keywords with higher search volume, but try to avoid them at first as they’re very competitive. If your website has low domain authority (DA) then you’re less likely to rank for those keywords so you have to keep an open mind about which keywords to target. Try using keywords research tools like Ahrefs or Google’s keyword planner to find keywords that have good search volume whilst not being too competitive.
Analyse the top ranking content
If you’re looking to rank higher on search engines then you’ll need to know what your competitors are doing. Search similar topics to what you’re writing about and read other pieces of content to see what you’re up against.
Check their meta titles, how long their content is, and which keywords they use to rank with. You can tweak your content and improve on theirs to shoot for success.
Even if you nail all of the SEO must-haves, your content still needs to be of a certain quality. Google likes to rank high-quality content and if you don’t match their criteria, you won’t rank.
Here are some things that Google are looking for from your content:
- Excellent grammar and spelling
- Comprehensive, in-depth content (more than 500 words)
- Expert sourcing and original reporting.
Answer related questions
Have you ever typed something into Google and it offers questions that are similar to your topic? Or upon searching for something, a list of questions appears near the top of the page? This is known as the People Also Ask snippet and Google offers this search result to help users find the answers to their questions quickly and easily.
To help improve your seo website content writing, use Google search to analyse questions you could ask in your content. Answering them clearly and effectively can help improve your chances of ranking on the SERPs.
Optimise your meta
While Google has been known to rewrite some meta titles and descriptions, it’s still worthwhile ensuring that your content, whether that is a blog or web page, has optimised meta data when it is uploaded. It’s important to write optimised meta titles and descriptions so that Google understands your content, and you entice users to click.
If your current meta title and description isn’t producing a lot of results (i.e. you aren’t seeing uplifts in traffic or more ranking keywords), carry out some research and try something else to entice users into clicking your blogs.
SEO content services with House Digital
Having an online presence is essential to the success of most modern businesses. House Digital can provide everything you need to ensure your SEO game is a success, and your business is being noticed by Google and users.
We can provide expert SEO services, with focus on content development, link building services, while also focusing on the technical SEO aspects of your website too.
We hope our top 5 tips of SEO copywriting best practices have helped, and if you’d like to find out more about how we can help you with your SEO copywriting, contact House Digital today.