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1.1 Introduction to SEO

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Introduction: Knowledge Check 1 Quiz

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Lesson Content

What are the Three Pillars of SEO? 3 Topics

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Lesson Content

0% Complete 0/3 Steps

What Are Search Engines?

What is Google’s Role in SEO?

On-page Optimisation 4 Topics

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Technical Optimisation

Internal Links & Structure

Off-page Optimisation

How Do Search Engines Actually Work? 3 Topics

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What are Google’s Algorithm Updates and What Impact Do They Have? 5 Topics

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The Benefits of SEO 2 Topics

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The Role of SEO in Digital Marketing

The Advantages of SEO

SEO & The Channel Mix 2 Topics

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SEO’s Role with Paid Advertising

How to Integrate the Use of SEO with All Marketing Channels

End of Course Quiz