Home > Courses > 1.2 How does Paid Advertising tie to ROI?

1.2 How does Paid Advertising tie to ROI?

Current Status

Not Enrolled

Price

Closed

Get Started

This course is currently closed

Course Content

Expand All

Defining Macro and Micro Conversions 1 Topic

Expand

Lesson Content

0% Complete 0/1 Steps

Explaining the Difference Between Macro and Micro Conversions

Setting up Pixels and Remarketing Tags 5 Topics

Expand

Lesson Content

0% Complete 0/5 Steps

Create and Install a Facebook Pixel

Add the Facebook Pixel to Your Website

How to Manually Install a Facebook Pixel

What is an Event?

Create and Install a Google Pixel

Defining Remarketing Audiences 4 Topics

Expand

Lesson Content

0% Complete 0/4 Steps

How to Retarget an Audience

How to Retarget an Audience with Facebook Dynamic Ads

How to Create an Automated Lookalike Audience

How to Retarget an Audience on Google

Setting up Conversion Tracking 6 Topics

Expand

Lesson Content

0% Complete 0/6 Steps

Setting up Conversion Tracking in Facebook Events Manager

Activate Your Custom Conversions

Use the Facebook Event Setup Tool for Web

To Use the Event Setup Tool:

Setting up Conversion Tracking in Google Analytics

The Importance of Setting up Conversion Tracking Across Platforms

What is Omnichannel Marketing and Why is it Important? 1 Topic | 1 Quiz

Expand

Lesson Content

0% Complete 0/1 Steps

What Stops Businesses from Implementing an Omnichannel Approach in a Cross-Device World?

Omnichannel Marketing Quiz

Leveraging UTM Tracking