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2.2 Competitor & Market Analysis

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How to Identify Your Competitors 7 Topics

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1. Define the Competition

2. Recognise Indirect Competitors

3. Make use of Semantic Competitors

4. Conduct Manual Searches

5. Examine Social Media platforms

6. Keep an Eye on Local Packs

7. Focus on Links & Mentions

How to do an SEO Competitive Analysis 3 Topics

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How the Site Looks in Mobile Viewport

Internal linking

How to Find Gaps in the Market 4 Topics

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1. Plan out the Buyer’s Journey

2. Conduct Some Market Research

3. Analyse the Content that’s Currently on Your Website

4. Analyse Your Competitors’ Content

How to Do a Market Analysis 3 Topics

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1. Research Your Industry

2. Define Your Target Customer

3. Research Your Competitors