3.1 Creating Your Keyword Strategy

 Welcome to the first lesson of Module 3. In this module we will cover: 

• Refining keyword research into a succinct keyword strategy. 
• Forming an account structure by sorting keywords into ad groups. 
• How to implement matching types across keywords to qualify and broaden traffic. 

USEFUL ARTICLE LINKS:

• Organise Your Account With Ad Groups
• Account Structure
• Keyword Matching Types
• Phrase Match Vs Broad Match