3.2 Writing Brand Enhancing Optimised Content

Welcome to module 3.2, where we’ll focus on the next steps after your keyword research and keyword strategy: writing brand enhancing optimised content. The trick here is to find the all important balance between content that is brand enhancing and including your chosen keywords. In this module we will cover:

• Importance of structure in your content
• Optimising content in the right way
• Capturing your brand TOV
• Write for users, not search engines