3.4 KPIs, Budget Planning & Projections

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Welcome to 3.4! Here you will learn about KPIs, budget planning and projections, including identifying which metrics to measure at different stages of the funnel, how to allocate budget effectively, and more!

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KPIs 4 Topics

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Lesson Content

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What are KPIs?

Paid KPIs

Identifying KPIs per Funnel Stage

Important Metrics to Determine Campaign Success

Budget Planning 2 Topics

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Allocating Budget Across Channels

Risks of Unclear Objectives When Setting Budgets

Projections 2 Topics

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Forecasting Results to Determine What Success Should Look Like

Deciphering Where You Should See Increases in Performance

And Finally…