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4.4 Conversion Selection and Tracking

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Welcome to lesson 4.4! Here you will learn about selecting conversion tracking, understanding micro and macro conversion, data sharing and more!

Course Content

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Selecting Conversion Tracking Per Channel

Underpinning Micro & Macro Conversions for Your Business 1 Quiz

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Lesson Content

Introduction to Tracking Conversions in Google Analytics

Using UTM Tracking to Monitor Performance

Data Sharing across Platforms for Maximum Reporting Transparency

Underpinning Remarketing Audiences

Building Remarketing Audiences & Customer Lists 2 Topics

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Lesson Content

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