Course Overview
If customers are adding to cart but not completing purchase, your revenue is being lost in the funnel. This course focuses on identifying and eliminating friction points across the cart and checkout experience. You’ll learn how to diagnose drop – off, prioritise fixes, and implement high – impact changes that increase completed purchases – without increasing traffic.
Who is this course for?
Shopify store owners and teams experiencing cart abandonment or low conversion rates despite strong product interest. You have a product people want, but a process that’s getting in their way.
- Business Owners
- Marketing Managers
- Freelancers
What They Will Learn
- A clear framework for identifying where and why users drop off
- High-impact fixes that can be implemented quickly
- Cart & checkout UX improvements that reduce friction & improve flow
- Shopify-specific optimisations (Shop Pay, cart behaviour, shipping)
- Simplified checkout experiences that increase completion rates
- A repeatable process for ongoing funnel optimisation
Meet our Course Creator
Danny Bee
Danny has spent years in the weeds of Technical SEO, developing a sharp understanding of what makes Shopify stores perform and rank. He's brought that expertise to course content covering the technical foundations that underpin strong SEO and CRO results.
Get Sales Bundle:
A full toolkit for turning traffic into revenue – from high-converting product pages and a frictionless checkout, to building trust, increasing order value, and making every visit count.
- The High-Converting Product Page Playbook
Turn underperforming product pages into revenue – driving assets - Fix Your Checkout Funnel: Stop Losing Sales at the Finish Line
You’re losing sales every day – this course shows you exactly where and how to fix it. - Build a High-Trust Store (Without the Big Budget)
Make your store look credible enough to convert – even if you’re just starting out. - Increase Revenue Without More Traffic (AOV Optimisation)
Make more money from the traffic you already have – without spending extra on ads.
Frequently Asked Questions
How do I know if my checkout funnel is the problem?
If customers are adding to cart but not completing their purchase, your funnel is losing you revenue. This course helps you diagnose exactly where drop-off is happening, so you’re fixing the right things.
Do I need to be a developer to make these changes?
Not for the majority of fixes. Many of the high-impact changes covered can be made within Shopify directly. Where technical support might be needed, the course will flag it clearly.
How much of a difference can checkout optimisation realistically make?
Significant. Small improvements to friction points at this stage can have a meaningful impact on completed purchases without any increase in traffic or ad spend.
