Course Overview
Most businesses don’t lack ideas, they lack prioritisation.Most businesses don’t lack ideas, they lack prioritisation. This course turns your audit findings and business goals into a structured digital marketing roadmap you can run yourself or with your team.
Who is this course for?
Small business owners, founders, and marketers who know what they should be doing but lack a clear structure for sequencing it. Ideal if you’ve completed The Marketing Audit course or have a view of where you stand.
- Business Owners
- Marketing Managers
- Freelancers
What They Will Learn
- How to set clear marketing objectives tied to business goals
- How to prioritise channels and activity based on your stage and budget
- How to build a 90-day roadmap you can actually execute
- How to run a strategy session with your own team using a workshop format
Meet our Course Creator
Rachel Birch
Rachel is the Founder and Director of House Digital, with experience building performance-led strategies for ambitious brands. Her expertise in SEO, search innovation, and sustainable growth shapes course content that’s strategic, practical, and focused on impact.
Get Clear Bundle:
Three courses to bring clarity to your marketing, audit performance, build a roadmap, and allocate budget with confidence.
- The Marketing Audit: See Your Business the Way an Agency Would
Know what’s working, what’s wasting money, and where you stand – before spending a penny more. - From Audit to Action: Building Your Digital Marketing Roadmap
Turn what you’ve discovered into a clear plan, so everyone knows what you’re doing, why, and in what order. - Where Should Your Marketing Budget Actually Go?
Stop allocating budget based on gut feel. Here’s the framework agencies use, and how to apply it to your business
Frequently Asked Questions
Do I need to complete the Marketing Audit course first?
Not necessarily. While the Marketing Audit course provides useful foundations, this course is designed for anyone who has a clear understanding of their current position and wants to turn that insight into a focused marketing plan.
How will this course help me decide what marketing to focus on?
You’ll learn how to prioritise your marketing activity based on your business goals, budget, and current stage of growth. The course helps you cut through the noise and focus on the actions most likely to move your business forward.
What will I create during the course?
You’ll build a practical 90-day digital marketing roadmap that outlines your key objectives, priorities, and next steps. You’ll leave with a clear plan you can put into action yourself or share with your team.
