Course Overview
This course shows you exactly how to find the search terms your customers are already using – and how to turn them into traffic. You’ll walk away with a clear, prioritised keyword plan you can actually execute. No guesswork, no expensive tool, just a smarter way to get in front of the right people. Built for how search works now, including AI-driven discovery.
Who is this course for?
Ideal for small business owners, freelancers, or marketing managers who want to attract new customers via search. Perfect if you feel invisible online or want a clear plan to reach people already looking for your products or services.
- Business Owners
- Marketing Managers
- Freelancers
What They Will Learn
- How to research the keywords your customers are actually using
- How to prioritise keywords that drive traffic AND sales
- How to plan content that ranks in AI-driven search
- How to turn your keyword plan into actionable tasks for your website
Meet our Course Creator
Ellie Dowell
Ellie plays a key role in bringing SEO strategies to life, supporting implementation across clients and consistently finding smart ways to improve performance. Her experience on the ground shapes course content that’s straightforward, relevant, and easy to apply.
Get Discovered Bundle:
Everything you need to improve your search visibility in one practical bundle – from keyword strategy to technical fixes and content that performs.
- Get Found Beyond Your Brand: A Practical Keyword Plan
Stop relying on people already knowing your name – start getting discovered. - The On-Page SEO Sweep: Fixing the Basics That Cost You Traffic
Fix the simple mistakes that are quietly costing you visibility. - Content That Ranks and Converts
Create content that doesn’t just rank – it converts.
Frequently Asked Questions
Do I need any paid tools to complete this course?
No. The course is built around finding and prioritising keywords without relying on expensive tools. You’ll walk away with a clear, actionable keyword plan using smarter, more accessible methods.
Is this course suitable for someone with no SEO experience?
Absolutely. This course is ideal for small business owners, freelancers, and marketing managers who want a straightforward plan for getting discovered online, with no prior SEO knowledge required.
Will this work for AI-driven search, not just Google?
Yes. The course is built with AI-driven discovery in mind, so the keyword strategy you’ll develop is designed to perform across modern search, not just traditional Google results.
