Course Overview
More traffic isn’t always the answer. The fastest way to grow revenue is by increasing how much each customer spends. This course shows you how to boost Average Order Value (AOV) through smart merchandising, bundles, upsells, and simple cart and post-purchase optimisations.
Who is this course for?
You’ve got traffic and sales, but revenue has started to plateau, and spending more on ads to fix that feels like the wrong answer. This course is for ecommerce brands who have moved past the early hustle and are now focused on getting more from what they already have.
- Business Owners
- Marketing Managers
- Freelancers
What They Will Learn
- Product bundling strategies that increase perceived value & spend
- High-converting upsell and cross-sell placements
- Cart optimisation tactics that reduce drop-off and increase basket size
- Post-purchase offers that generate incremental revenue after checkout
- Pricing and offer positioning techniques that maximise order value
- A seamless customer journey designed to increase revenue per customer
Meet our Course Creator
Danny Bee
Danny has spent years in the weeds of Technical SEO, developing a sharp understanding of what makes Shopify stores perform and rank. He's brought that expertise to course content covering the technical foundations that underpin strong SEO and CRO results.
Get Sales Bundle:
A full toolkit for turning traffic into revenue – from high-converting product pages and a frictionless checkout, to building trust, increasing order value, and making every visit count.
- The High-Converting Product Page Playbook
Turn underperforming product pages into revenue – driving assets - Fix Your Checkout Funnel: Stop Losing Sales at the Finish Line
You’re losing sales every day – this course shows you exactly where and how to fix it. - Build a High-Trust Store (Without the Big Budget)
Make your store look credible enough to convert – even if you’re just starting out. - Increase Revenue Without More Traffic (AOV Optimisation)
Make more money from the traffic you already have – without spending extra on ads.
Frequently Asked Questions
Do I need a large product catalogue to benefit from this course?
No. While some tactics like bundling and cross-selling are easier with a broader range, the course covers AOV strategies that can be applied effectively even with a smaller product offering.
Is this course suitable if I'm just starting out?
This course is best suited to stores that already have consistent traffic and sales. If you’re still in the early stages of driving traffic, the other courses in this track will likely deliver more immediate value first.
Won't discounting and offers just reduce my margins?
This course isn’t about discounting. It’s about smart merchandising, upsells, and post-purchase optimisations that increase what customers spend while protecting your margin.
