Course Overview
The same audit process House Digital uses with new clients, adapted so any business owner can run it themselves. Evaluate your channels, budget, and performance, benchmark against competitors, and finish with a clear picture of what to fix first.
Who is this course for?
Business owners who feel like their marketing is busy but not effective, or who are about to invest more and want to make sure they’re building on solid foundations before they do.
- Business Owners
- Marketing Managers
- Freelancers
What They Will Learn
- How to audit your channels, spend, and performance like an agency would
- How to benchmark your brand against competitors to identify gaps and opportunities
- How to read the market landscape and understand where you sit within it
- How to spot budget leaks and underperforming activity quickly
- How to document findings into a clear, prioritised action plan
Meet our Course Creator
Rachel Birch
Rachel is the Founder and Director of House Digital, with experience building performance-led strategies for ambitious brands. Her expertise in SEO, search innovation, and sustainable growth shapes course content that’s strategic, practical, and focused on impact.
Get Clear Bundle:
Three courses to bring clarity to your marketing, audit performance, build a roadmap, and allocate budget with confidence.
- The Marketing Audit: See Your Business the Way an Agency Would
Know what’s working, what’s wasting money, and where you stand – before spending a penny more. - From Audit to Action: Building Your Digital Marketing Roadmap
Turn what you’ve discovered into a clear plan, so everyone knows what you’re doing, why, and in what order. - Where Should Your Marketing Budget Actually Go?
Stop allocating budget based on gut feel. Here’s the framework agencies use, and how to apply it to your business
Frequently Asked Questions
What is a marketing audit, and why is it important?
A marketing audit is a review of your current activity, performance, spend, and positioning. It helps you understand what’s working, what’s not, and where there are opportunities to improve, giving you the clarity you need to make smarter marketing decisions.
Is this course suitable if I don't have a marketing background?
Yes. This course is designed for business owners and decision-makers, not marketing specialists. You’ll learn the same audit approach House Digital uses with clients, broken down into simple, practical steps you can apply to your own business.
What will I have achieved by the end of the course?
You’ll finish the course with a clear understanding of your marketing performance, competitive position, and areas for improvement. You’ll also have a prioritised action plan to help you focus your time and budget where it matters most.
