Course Overview
Most small businesses quietly lose money on budget decisions, spreading too thin, over-investing in the wrong channels, or defaulting to what they’ve always done. This course gives you a clear framework for where to spend and how to rebalance as you grow.
Who is this course for?
Founders, MDs, and marketing leads who are responsible for signing off on marketing spend and want more confidence in how those decisions are made.
- Business Owners
- Marketing Managers
- Freelancers
What They Will Learn
- How agencies think about budget allocation across channels
- How to match your spend to your business stage and growth goals
- How to evaluate whether what you’re spending is working
- How to have more confident conversations with agencies and suppliers about budget
Meet our Course Creator
Rachel Birch
Rachel is the Founder and Director of House Digital, with experience building performance-led strategies for ambitious brands. Her expertise in SEO, search innovation, and sustainable growth shapes course content that’s strategic, practical, and focused on impact.
Get Clear Bundle:
Three courses to bring clarity to your marketing, audit performance, build a roadmap, and allocate budget with confidence.
- The Marketing Audit: See Your Business the Way an Agency Would
Know what’s working, what’s wasting money, and where you stand – before spending a penny more. - From Audit to Action: Building Your Digital Marketing Roadmap
Turn what you’ve discovered into a clear plan, so everyone knows what you’re doing, why, and in what order. - Where Should Your Marketing Budget Actually Go?
Stop allocating budget based on gut feel. Here’s the framework agencies use, and how to apply it to your business
Frequently Asked Questions
How do I know if my current marketing budget is working hard enough?
Most businesses have a rough idea of what they’re spending, but not always whether that investment is delivering the right return. This course helps you ask the right questions and make more informed decisions about where your budget should go next.
Will this course tell me exactly how much I should spend on marketing?
Every business is different, so there isn’t a one-size-fits-all budget. Instead, this course gives you a practical framework to decide what level of investment makes sense for your goals, resources, and stage of growth.
Can I use this if I already work with an agency or marketing suppliers?
Yes. This course is designed to help you become a more confident marketing decision-maker. You’ll have a clearer understanding of where your budget should be focused and be better equipped to challenge recommendations and make informed choices.
