# House Digital > Welcome to our Digital Lab, a knowledge hub bursting with digital marketing news, tips, and expert advice, written by our team of House Digital Geeks --- ## Pages - [LLM Insight Tool](https://www.housedigital.co.uk/renovaite/) - [Greenhouse](https://www.housedigital.co.uk/greenhouse/) - [Website Development Tickets - Beechfield](https://www.housedigital.co.uk/beechfield-support-ticket/) - [Sectors](https://www.housedigital.co.uk/sectors/): Discover the sectors for which we serve up digital marketing success. From fashion to FMCG, we cover them all here at House Digital. Learn more today. - [Trophy](https://www.housedigital.co.uk/trophy-cabinet/) - [About Us](https://www.housedigital.co.uk/about-us/) - [Home v2](https://www.housedigital.co.uk/) - [HD Academy Roadmaps](https://www.housedigital.co.uk/hd-academy-training-roadmaps/): Digital Marketing courses created by a full-service Digital Agency. Whether you’re a Marketing Manager, Business Owner or Student, we’ll have a course that’s perfect for you. - [HD Academy Landing Page](https://www.housedigital.co.uk/hd-academy/): Digital Marketing courses created by a full-service Digital Agency. Whether you’re a Marketing Manager, Business Owner or Student, we’ll have a course that’s perfect for you. - [Terms & Conditions](https://www.housedigital.co.uk/terms-conditions/): Read our Terms & Conditions and find out how we operate here at House Digital. Get in touch if you have any questions - [Cookie Policy](https://www.housedigital.co.uk/cookie-policy/): Read our cookie policy now and find out exactly what cookies we use and how we do this. Click here now to learn more about House Digital's cookie policy - [About Us old](https://www.housedigital.co.uk/about-us-old/): We are a digital marketing agency based in sunny Lancashire in the North West of the UK. Find out how we can help you reach your digital marketing goals. - [Services](https://www.housedigital.co.uk/services/) - [Packages](https://www.housedigital.co.uk/packages/): House Digital has a digital marketing package to suit your needs. Become the architect of your own success with our upfront advice, support & pricing. - [Our Work](https://www.housedigital.co.uk/projects/) - [The Household](https://www.housedigital.co.uk/the-household/): Our expert team of digital marketers are part of a thriving neighbourhood, built on collective knowledge and expertise. Welcome to our House. - [Contact Us](https://www.housedigital.co.uk/contact-us/): At House Digital, our clients mean everything to us and we pride ourselves on helping them reach their goals. Get in touch to see how we can help your business. - [Team](https://www.housedigital.co.uk/team/) - [Digital Lab](https://www.housedigital.co.uk/digital-lab/): Welcome to our Digital Lab, a knowledge hub bursting with digital marketing news, tips, and expert advice, written by our team of House Digital Geeks - [Privacy Policy](https://www.housedigital.co.uk/privacy-policy/): House Digital your data privacy seriously. Our privacy policy explains who we are, how we collect, share and use Personal Information. - [Home](https://www.housedigital.co.uk/home/) --- ## Posts - [Shopify's Agentic Storefronts: What It Means for Your Brand](https://www.housedigital.co.uk/shopifys-agentic-storefronts-what-it-means-for-your-brand/): If you’re selling on Shopify, there’s a significant platform update you need to know about, and it has the potential... - [When AI Agents Become the Shopper](https://www.housedigital.co.uk/when-ai-agents-become-the-shopper/): Winning Digital Shelf Visibility in the Era of Agentic Commerce By Rachel Birch & Andrew Turner · House Digital ·... - [On the Road: What Two Conferences Told Us About Where AI and Commerce Are Heading](https://www.housedigital.co.uk/on-the-road-what-two-conferences-told-us-about-where-ai-and-commerce-are-heading/): Rachel Birch & Andrew Turner · House Digital · June 2026 We’ve spent the last few months on the conference... - [The 3 Operational Levers That Drive Agency Growth, and the Metrics That Prove It](https://www.housedigital.co.uk/levers-that-drive-agency-growth/): Most digital marketing agencies talk about growth in terms of new business, client results, and headcount. Those things are exciting... - [Local SEO in a Post-Google My Business World](https://www.housedigital.co.uk/local-seo-in-a-post-google-my-business-world/): Let’s throw it back to 2014, when Google My Business (GMB) first launched. The platform originally enabled business owners who... - [SEO for the TikTok and AI Generation: How Search is Changing](https://www.housedigital.co.uk/seo-for-tiktok-ai-generation/): A New Era of Search Behaviour is Here “Googling it” has long been the default solution to any question, commercial... - [Beyond Backlinks: How AI and Relevance Are Changing Digital PR](https://www.housedigital.co.uk/eyond-backlinks-ai-digital-pr-relevance/): Fresh from the Digital PR Summit, we’re sharing the biggest shifts shaping the industry right now. From moving beyond link-chasing... - [Shopify SEO: The Pros & Pitfalls (And How to Overcome Them)](https://www.housedigital.co.uk/shopify-seo-pros-pitfalls-overcome/): Why managing Shopify sites can be a strategic advantage for SEOs and agencies alike As a Technical SEO, I’ve worked... - [The Death of the Keyword? Why Search Intent Is the Only Thing That Matters Now](https://www.housedigital.co.uk/why-search-intent-is-the-only-thing-that-matters/): Are keywords dead? House Digital explores what keywords are and how their use has evolved over time, particularly with the rise of intent-based search on advanced SERPs. - [House Digital Secures Key Retained Client After Competitive Pitch for Paid Strategy](https://www.housedigital.co.uk/house-digital-secures-paid-strategy-pitch-for-the-night-sky/): North West marketing agency House Digital has announced a new partnership with ecommerce brand The Night Sky, marking a significant milestone for the agency. - [The AI Search Revolution: How AI-Driven Search Engines Are Redefining SEO](https://www.housedigital.co.uk/how-ai-driven-search-engines-are-redefining-seo/): As AI-driven search engines and AI-powered Google Search evolve, traditional SEO strategies must be reimagined. House Digital deep dives into how brands must adapt to stay ahead. - [Key Takeaways From Google's API Document Leak](https://www.housedigital.co.uk/key-takeaways-from-googles-api-document-leak/): In late May 2024, the biggest leak to ever come from Google HQ rocked the organic search world. The leak... - [Unlocking SEO Success with Google's E-E-A-T Framework](https://www.housedigital.co.uk/unlocking-seo-success-with-googles-e-e-a-t-framework/): Navigate E-E-A-T considerations for SEO. Experience, Expertise, Authoritativeness, & Trustworthiness for improved SEO results & SERP presence. - [Is Marketing a Stressful Job?](https://www.housedigital.co.uk/is-marketing-a-stressful-job/): Working in marketing can be stressful. However, it is possible to manage stress in agency life and beyond. Discover our top tips. - [How We Tackled a Daunting Black Friday Period](https://www.housedigital.co.uk/how-we-tackled-a-daunting-black-friday-period/): Black Friday was a daunting prospect this year. Take a look at how we achieved massive success for our retail clients - against all the odds! - [How to Make the Most of Your Crawl Budget](https://www.housedigital.co.uk/making-the-most-of-crawl-budget/): Making sure that Google crawls sites quickly and efficiently is vital to avoid wasting valuable marketing budget. - [The Importance Of Keywords in Digital Marketing](https://www.housedigital.co.uk/the-importance-of-keywords-in-digital-marketing/): Keywords are vitally important in digital marketing & should be used wisely. Read our blog to learn more about how to use keywords in digital marketing activity. - [First Digital Marketing Job? The In-house vs. Agency Dilemma](https://www.housedigital.co.uk/first-digital-marketing-job-the-in-house-vs-agency-dilemma/): In-house vs. agency: which is best? If you’re looking for the right digital marketing job description, read about my first months at a hybrid marketing agency. - [Why Data and Insights are Crucial to Digital Marketing Success](https://www.housedigital.co.uk/why-your-business-needs-data-driven-marketing/): Enter the digital revolution and see how data-driven marketing can propel your business into the future. Read House Digital’s guide on how data can help you. - [5 SEO Copywriting Tips to Help You Rank](https://www.housedigital.co.uk/5-seo-copywriting-tips-to-help-you-rank-2/): If you’re aiming to rank higher on Google, follow our 5 easy steps to level up your SEO website content writing. Find out how House Digital can help you. - [House Digital Awarded Office Furniture Online SEO Contract](https://www.housedigital.co.uk/house-digital-awarded-office-furniture-online-seo-contract/): Lancashire agency House Digital are delighted to have won the SEO contract for B2B and D2C office furniture specialists, Office Furniture Online. - [House Digital to Ignite UK Boiler Company’s Marketing Strategy](https://www.housedigital.co.uk/house-digital-awarded-toasti-contract/): Lancashire agency House Digital have been awarded a 12 month digital marketing contract for expert plumbing and heating company, toasti. - [Is In-House the Future of Digital Marketing and What are the Benefits?](https://www.housedigital.co.uk/is-in-house-digital-marketing-the-future/): The future of digital marketing is in-house but what are the benefits? House Digital explains how in-house can unlock your potential. - [What are the Challenges of Taking Digital Marketing In-House?](https://www.housedigital.co.uk/what-are-the-challenges-of-taking-digital-marketing-in-house/): Taking digital marketing in-house is a growing trend, but there are challenges brands face attempting it. Learn how House Digital can help you. - [The Best Free Online Digital Marketing Courses](https://www.housedigital.co.uk/the-best-free-digital-marketing-courses-house-digital/): Looking to better your digital marketing skills? There are a variety of free digital marketing courses to choose from, discover our top 5! - [The Importance Of Storytelling in Marketing Campaigns](https://www.housedigital.co.uk/the-importance-of-storytelling-in-marketing-campaigns/): Storytelling is now a valuable marketing tool. Join us as we examine the science of storytelling & how you can incorporate it into your marketing campaigns. - [Fundraising off to a ‘Wheelie’ Great Start, with £600 Raised for CATTs at House Digital Bikeathon!](https://www.housedigital.co.uk/house-digital-charity-bikeathon-result/): Fundraising got off to a ‘wheelie’ great start at House Digital, with £600 raised for CATTs at agency Bikeathon! - [Introducing: NEW - Google Ads Performance Max Campaigns](https://www.housedigital.co.uk/google-ads-performance-max-campaigns/): Discover how Google Ads' clever Performance Max campaigns use automation to ensure that your paid advertising campaigns return the best possible results. - [House Digital Launches CATTs Partnership with Seven-Hour Bikeathon Fundraising Event](https://www.housedigital.co.uk/house-digital-launches-new-partnership-with-catts-with-7-hour-bikeathon-fundraising-event/): House Digital's charity partner for 2022 is CATTs Cancer Awareness for Teens & Twenties! Learn more about the partnership & our Bikeathon challenge. - [Using Topic Clusters to Boost Your SEO Strategy](https://www.housedigital.co.uk/using-topic-clusters-to-boost-your-seo-strategy/): Interested in learning how topic clusters can boost your SEO strategy? Here at House Digital we have our own knowledge hub dedicated to expert industry insight. - [Why In-House?](https://www.housedigital.co.uk/why-in-house/): House Digital empowers you & your team to become in-house digital maestros. Find out more about the benefits of in-house marketing. It’s time to move House! - [Measuring the Impact of Investing in Brand Awareness Campaigns: A Cross-Channel Perspective](https://www.housedigital.co.uk/measuring-the-impact-of-investing-in-brand-awareness/): Interested in finding out more about how to measure the impact of your brand awareness campaigns? Read on to find out more from the experts at House Digital. - [House Digital: The In-Housing Trend of 2021](https://www.housedigital.co.uk/house-digital-the-in-housing-trend-of-2021/): The future of digital marketing is travelling away from agencies, as businesses demand better value for their digital. In 2020,... - [Stars in Your… Ads?](https://www.housedigital.co.uk/stars-in-your-ads/): We know how important trustworthiness is in the digital world, so here we discuss how to go about integrating reviews in your ads to take them to the next level - [Google’s Interactive Easter Eggs](https://www.housedigital.co.uk/googles-interactive-easter-eggs/): Not only is Google an incredibly clever and fascinating search engine, but it is also full of sneaky Easter Eggs. Get reading our latest Digital Lab post now! - [Why Use Brand Ambassadors?](https://www.housedigital.co.uk/why-use-brand-ambassadors/): Looking to market your brand in a natural and cost effective way that is proven to yield huge ROI? Look no further than a brand ambassador. - [Why FAQs are Important to Your SEO Strategy and How to Write a Good FAQ Page](https://www.housedigital.co.uk/why-faqs-are-important-to-your-seo-strategy-and-how-to-write-a-good-faq-page/): Are FAQs effective? Why are FAQs important? Learn how to connect with your audience and impress the search engines and read our guide on how to write good FAQs - [Tips for Creating a Successful Online Marketing Strategy](https://www.housedigital.co.uk/tips-for-creating-a-successful-online-marketing-strategy/): Are you developing or re-launching an online marketing strategy? Take a look at our tips and techniques for generating a successful internet marketing campaign. - [The Importance of Measuring the ROI of Marketing Spend for Manufacturing Companies](https://www.housedigital.co.uk/the-importance-of-measuring-the-roi-of-marketing-spend-for-manufacturing-companies/): With manufacturing companies, the first thing to get axed in hard times is the marketing budget. This blog explains the importance of ROI & provides top tips - [Our Five-Step Guide to Turning Your Facebook Profile Picture into a Video](https://www.housedigital.co.uk/our-five-step-guide-to-turning-your-facebook-profile-picture-into-a-video/): House Digital takes a look at Facebook's video profile picture option and explains in five simple steps how to turn your Facebook profile picture into a video - [Our First Digital Marketing Masterclass for Manufacturers and Engineers](https://www.housedigital.co.uk/our-first-digital-marketing-masterclass-for-manufacturers-and-engineers/): House Digital's first Digital Marketing Masterclass for the engineering and manufacturing sector. This free event will be hosted in our Lancashire office. - [Moz’s New Domain Analysis Tool](https://www.housedigital.co.uk/mozs-new-domain-analysis-tool/): Marketing software company, Moz has launched a free domain analysis tool that provides a quick overview of top SEO metrics. Read our latest Digital Lab post - [How Using Google Web Designer for Your Google Ads Can Improve Interaction](https://www.housedigital.co.uk/how-using-google-web-designer-for-your-google-ads-can-improve-interaction/): Creating Google Ads that are engaging for customers can be challenging. Read our Digital Lab to see what our Designers say about using Google Web Designer - [How SEO Can Help Your Business](https://www.housedigital.co.uk/how-seo-can-help-your-business/): In this article, House Digital discusses SEO marketing and how SEO can help your business to thrive. Find out how you can improve your online presence. - [Benefits of Influencer Marketing](https://www.housedigital.co.uk/benefits-of-influencer-marketing/): In our Digital Lab, we share our knowledge of influencer marketing, including all the benefits it can can bring, like reaching new audiences & growing ROI - [Adding a 'Little’ Fun to ArrivaClick](https://www.housedigital.co.uk/adding-a-little-fun-to-arriva-click/): Creativity is what drives us forward, so the Design and Development team at House Digitall decided to add a 'little' fun to Arriva Click's artwork production - [Top 10 Tips for Creating Interesting Content for a Technical Market](https://www.housedigital.co.uk/top-10-tips-for-creating-interesting-content-for-a-technical-market/): Have a look at these free 10 tips from House Digital for creating perfect interesting marketing content for a technical market. - [Why Try Pinterest Advertising?](https://www.housedigital.co.uk/why-try-pinterest-advertising/): We look at why people are making a fuss over Pinterest ads, what the industry trends are for 2020, and how some industry sectors could leverage these insights - [What is Affiliate Marketing?](https://www.housedigital.co.uk/what-is-affiliate-marketing/): In this article, we cover some of the basic principles and thought processes you need to follow to ensure that you maximise your affiliate marketing - [How to Audit a Google Ads Account](https://www.housedigital.co.uk/how-to-audit-a-google-ads-account/): Here at House Digital, we love a good audit so read our Digital Lab post from our Paid Marketing Executive to learn about auditing a Google AdWords Account - [SEO Tips to Help Boost Your Domain Authority](https://www.housedigital.co.uk/seo-tips-to-help-boost-your-domain-authority/): In this blog, we provide you with five practical SEO tips to help boost your domain authority. Read more to find out some quick tips to help boost your SEO! - [Why Optimisation Beats New Content Production](https://www.housedigital.co.uk/why-optimisation-beats-new-content-production/): Ever thought about what happens to your content once it’s out there? Read our blog on why optimisation beats new content production - [Why Invest in Upper-Funnel Advertising?](https://www.housedigital.co.uk/why-invest-in-upper-funnel-advertising/): Utilising the marketing funnel is a sure way to digital success. Read our article on why you should invest in upper funnel advertising. - [Importance of Wider Thinking for Keyword Research](https://www.housedigital.co.uk/importance-of-wider-thinking-for-keyword-research/): Keyword research is one of the most important aspects of SEO and online marketing. Read our tips on why wider thinking is important to your keyword research - [How to Choose a Marketing Agency](https://www.housedigital.co.uk/how-to-choose-a-marketing-agency/): If you’re wondering how to choose a digital marketing agency for your niche or small business, House Digital offers digital services to improve your ranking. - [How to Choose PPC Keywords](https://www.housedigital.co.uk/how-to-choose-ppc-keywords/): Read through our tips on how to optimise existing PPC keywords and how to choose new PPC keywords to allow your campaigns to grow. - [7 Good Reasons Why Using SEO Measuring Tools Software can Boost Your SEO Performance and Analytics](https://www.housedigital.co.uk/7-good-reasons-why-using-seo-measuring-tools-software-can-boost-your-seo-performance-and-analytics/): Read through House Digital's top reasons for using SEO measuring tools to boost SEO performance and improve your SEO analytics - [What Is Google Shopping and Why Should You Be Using It?](https://www.housedigital.co.uk/what-is-google-shopping-and-why-should-you-be-using-it/): House Digital has rounded up all you need to know about Google Shopping & what you could be benefiting from if you implemented it into your digital strategy - [How Important are Google Reviews for Business Websites?](https://www.housedigital.co.uk/how-important-are-google-reviews-for-business-websites/): Read this handy article to learn why reviews are important to a websites SEO strategy and how to get your customers to write them. - [How Multilingual Keyword Research Can Give You Global Success](https://www.housedigital.co.uk/how-multilingual-keyword-research-can-give-you-global-success/): Writing well-optimised content in foreign languages for a global website can create huge challenges. Learn our approach to multilingual keyword research - [Why Structured Data For Seo Isn’t A Waste Of Time](https://www.housedigital.co.uk/why-structured-data-for-seo-isnt-a-waste-of-time/): We bust the myths on the taboo subject of structured data and teach you how structured data can help your website, increase CTR and rankings! - [Killer Outreach Techniques](https://www.housedigital.co.uk/killer-outreach-techniques/): How to outreach content like a boss! Our handy guide teaches you how to outreach content like a boss and how to build your backlink profile to improve your SEO - [Why You Should be Engaging in Effective Content Marketing](https://www.housedigital.co.uk/why-you-should-be-engaging-in-effective-content-marketing/): House Digital explains how Content Marketing needs to be incorporated into your Digital Marketing Strategy to stand out from the crowd in this digital era. - [Our Proven Process](https://www.housedigital.co.uk/our-proven-process/): From creating our strategy, to predicting results and measuring impact, data is the foundation of everything we do. And we're... --- ## Courses - [5.2 Projecting Results & Measuring ROI](https://www.housedigital.co.uk/hd-academy-courses/5-2-projecting-results-measuring-roi/): How to project SEO results When setting KPIs, you will need to understand what realistic success looks like for your... - [3.4 KPIs, Budget Planning & Projections](https://www.housedigital.co.uk/hd-academy-courses/3-4-kpis-budget-planning-projections/): Welcome to 3. 4! Here you will learn about KPIs, budget planning and projections, including identifying which metrics to measure... - [4.2 ‘Always on’ & Campaign Link Building Techniques](https://www.housedigital.co.uk/hd-academy-courses/4-2-always-on-campaign-link-building-techniques/): Welcome to the second lesson of Module 4. In this module we will cover: Let’s get started! - [4.4 Conversion Selection and Tracking](https://www.housedigital.co.uk/hd-academy-courses/4-4-conversion-selection-and-tracking/): Welcome to lesson 4. 4! Here you will learn about selecting conversion tracking, understanding micro and macro conversion, data sharing... - [5.1 Maintenance & Monitoring](https://www.housedigital.co.uk/hd-academy-courses/5-1-maintenance-monitoring/): Maintenance and monitoring is an essential Paid advertising process. In this lesson, we will outline how to set up ‘columns’... - [3.1 Creating Your Keyword Strategy](https://www.housedigital.co.uk/hd-academy-courses/3-1-creating-your-keyword-strategy/): Welcome to the first lesson of Module 3. In this module we will cover: Refining keyword research into a succinct... - [3.2 Writing Brand Enhancing Optimised Content](https://www.housedigital.co.uk/hd-academy-courses/3-2-writing-brand-enhancing-optimised-content/): Welcome to module 3. 2, where we’ll focus on the next steps after your keyword research and keyword strategy: writing... - [2.3 Effective Keyword Research](https://www.housedigital.co.uk/hd-academy-courses/2-3-effective-keyword-research/): In this module, we are going to look at the art of successful keyword research. Keyword research is the name... - [2.4 Identifying Your Campaign Mix](https://www.housedigital.co.uk/hd-academy-courses/2-4-identifying-your-campaign-mix/): Welcome to the final lesson of Module 2. In this module we will cover: • What is the optimal channel... --- ## Lessons - [Introduction](https://www.housedigital.co.uk/lessons/introduction-11/): In this lesson, we will explore how to update and add to A/B testing regimes in order to start putting... - [What is Funnel Optimisation & Testing?](https://www.housedigital.co.uk/lessons/what-is-funnel-optimisation-testing/): You’ll have seen the marketing funnel in many stages of this course; let’s learn about how we optimise this. First... - [What is A/B Testing?](https://www.housedigital.co.uk/lessons/a-b-testing-regimes/): A/B testing is a method of comparing two versions of an ad, ad copy, web page etc. against each other... - [How A/B Testing Toolkits Work](https://www.housedigital.co.uk/lessons/how-a-b-testing-toolkits-work/): When you begin an A/B test, you take an ad and modify it to create a second version of this... - [Deciding What Worked & What Didn't!](https://www.housedigital.co.uk/lessons/deciding-what-worked-what-didnt/): One of the biggest benefits of creating your own toolkit is that you can minimise wasted ad spend and wasted... - [What Metrics Should You Consider?](https://www.housedigital.co.uk/lessons/what-metrics-should-you-consider/): As you test different aspects of your ads, you need to decide what metrics will define the success of your... - [Updating & Adding to A/B Testing Regimes](https://www.housedigital.co.uk/lessons/updating-adding-to-a-b-testing-regimes/): A/B testing is critical in order to help you grow and improve your campaigns over time. We’re not perfect, so... - [End of Lesson Summary](https://www.housedigital.co.uk/lessons/end-of-lesson-summary-2/): Well done – you are nearing the end of this module! Remember to regularly follow the above tips and actions... - [What is the ROI of SEO?](https://www.housedigital.co.uk/lessons/what-is-the-roi-of-seo/): ROI measures the return on investment for all SEO activities. This is the relationship between what you’re spending on SEO... - [Working Within a Multi-Channel team](https://www.housedigital.co.uk/lessons/working-within-a-multi-channel-team/): Finally, let’s circle back to where we began – achieving the optimal channel mix. Paid activity can have a significant... - [KPI Glossary](https://www.housedigital.co.uk/lessons/kpi-glossary/): KPI Definition Where to Find Domain Authority Search engine ranking score that predicts how likely a site is to rank... - [What are KPIs for SEO?](https://www.housedigital.co.uk/lessons/what-are-kpis-for-seo/): In this lesson, you will learn what the measurements for success are in SEO, and get to grips with setting... - [Domain Authority](https://www.housedigital.co.uk/lessons/domain-authority/): This is a search engine ranking score generated by Moz that predicts how likely a website is to rank in... - [How to Set Up a KPI Tracker](https://www.housedigital.co.uk/lessons/how-to-set-up-a-kpi-tracker/): KPIs are incredibly important for both you and any potential stakeholders as they help provide value by conveying where anticipated... - [Measuring Performance Against KPIs](https://www.housedigital.co.uk/lessons/measuring-performance-against-kpis/): Performance vs KPIs is an important consideration. Measuring performance can help identify strengths and weaknesses within your campaign, highlighting areas... - [The Optimal Channel Mix](https://www.housedigital.co.uk/lessons/the-optimal-channel-mix/): Before we dive into projecting SEO results, let’s take a look at what our optimal channel mix should look like,... - [How to Project SEO Results](https://www.housedigital.co.uk/lessons/how-to-project-seo-results/): When setting KPIs, you will need to understand what realistic success looks like for your website. In this lesson, we... - [Projections](https://www.housedigital.co.uk/lessons/projections-2/): There are a few simple steps to carry out before we produce projections. Gather the below information before we start:... - [The Impact of Domain Rating & Domain Authority on Traffic](https://www.housedigital.co.uk/lessons/the-impact-of-domain-rating-domain-authority-on-traffic/): The chart above shows the Domain Rating vs. Organic Traffic for a client in the leisure sector. This uses data... - [Measuring & Keeping Track of SEO ROI](https://www.housedigital.co.uk/lessons/measuring-keeping-track-of-seo-roi/): This lesson is dedicated to helping you understand what you are gaining from your SEO efforts. Here, you will learn... - [Using Your Insights Moving Forward](https://www.housedigital.co.uk/lessons/using-your-insights-moving-forward/): ROI insights are incredibly important to consider when it comes to deciding where to invest your marketing spend. Next, we’ll... - [Introduction](https://www.housedigital.co.uk/lessons/introduction-10/): Now you know how to structure your account, it’s time to begin building Paid campaigns. This lesson will guide you... - [Understanding Campaign Objective Limitations](https://www.housedigital.co.uk/lessons/understanding-campaign-objective-limitations/): Choosing the right objective for your campaign is crucial. It all stems down to your goal and what stage of... - [Bidding Strategies](https://www.housedigital.co.uk/lessons/bidding-strategies/): Setting up a bid strategy helps the channel know how to bid for you in ad auctions. Having the right... - [Budgets](https://www.housedigital.co.uk/lessons/budgets/): We are now at the budget stage, this is where you need to decide how much you want to spend... - [Module Summary](https://www.housedigital.co.uk/lessons/module-summary/): You should now have everything you need to start building your campaigns. Gather all your documents together and make sure... - [Introduction](https://www.housedigital.co.uk/lessons/introduction-9/): Ad creatives and compelling messaging is an integral aspect of marketing, it is critical to achieving a desired brand positioning,... - [Creating a Marketing Strategy](https://www.housedigital.co.uk/lessons/creating-a-marketing-strategy/): We suggest asking yourself a few simple questions before devising your marketing strategy: All this information can be added to... - [Ad Creative & Platform Size Guide](https://www.housedigital.co.uk/lessons/ad-creative-platform-size-guide/): In order for your ad to be successful and perform at its best, you need to make sure your ad... - [Considering A/B Testing](https://www.housedigital.co.uk/lessons/considering-a-b-testing/): A/B testing allows you to have a much better understanding of what interests your audience and how they engage with... - [Design Briefs](https://www.housedigital.co.uk/lessons/design-briefs/): You’ll need to create a design brief for each ad that you decide to run. It’s best practice to have... - [Ad Messaging](https://www.housedigital.co.uk/lessons/ad-messaging/): It’s best practice to have around 3-5 ads live per ad group within your campaigns on social channels, including Meta,... - [Ad Templates](https://www.housedigital.co.uk/lessons/ad-templates/): We have put together a template for you to use when setting up ads (Ad creation template). This template contains... - [How to Make Your Creative Compelling](https://www.housedigital.co.uk/lessons/how-to-make-your-creative-compelling/): Firstly, undertake some market research – get to know your audience and the product you are selling so you can... - [End of Module Task](https://www.housedigital.co.uk/lessons/end-of-module-task/): Start building your campaigns based on the set up docs you have created. As you will have used dummy campaigns,... - [And Finally...](https://www.housedigital.co.uk/lessons/and-finally-2/): With that, we have reached the end of module 3! But the learning doesn’t stop there! Up next, we have... - [Why Defining Your Audience is Important?](https://www.housedigital.co.uk/lessons/why-defining-your-audience-is-important/): The buying process is controlled by customers – they know what they like and where to purchase it. They each... - [Finding Your Audiences Across Channels](https://www.housedigital.co.uk/lessons/finding-your-audiences-across-channels/): In the following lessons, there are five video tutorials discussing how to find your audiences across different channels: Meta Google... - [Understanding Where Your Audience is Online](https://www.housedigital.co.uk/lessons/understanding-where-your-audience-is-online/): Now you know how to find audiences on different channels, we need to understand where your audience is online and... - [How to Measure ROAS](https://www.housedigital.co.uk/lessons/how-to-measure-roas/): Once that ROAS column is in place, you can measure your current ROAS at any level: You name it, you... - [Snapshot Reports](https://www.housedigital.co.uk/lessons/snapshot-reports/): Snapshot reports are useful because you can see daily metrics from all channels. They allow us to keep track of... - [KPI Trackers](https://www.housedigital.co.uk/lessons/kpi-trackers/): There are different KPI goals depending on where in the decision-making funnel you are, For example: It is important to... - [Meta Reports](https://www.housedigital.co.uk/lessons/meta-reports/): Create reports in ads reporting Step 1: Open Ads Manager Step 2: Navigate to ads reporting by either: Step 3:... - [Google Reports](https://www.housedigital.co.uk/lessons/google-reports/): With Google, you can create custom reports using ‘Reports Editor’. This software allows you to analyse and present your performance... - [Reforecasting](https://www.housedigital.co.uk/lessons/reforecasting/): Reforecasting is a process that involves creating separate, revised budgets that use year-to-date results, as well as projections for the... - [Introduction](https://www.housedigital.co.uk/lessons/introduction-8/): Welcome to 5. 4! This lesson will guide you in how to perform a successful audit to inform future action.... - [Google Optimisation Scores](https://www.housedigital.co.uk/lessons/google-optimisation-scores/): What is an optimisation score? An optimisation score is an estimate of how well your Google Ads account is set... - [Facebook Delivery Recommendations](https://www.housedigital.co.uk/lessons/facebook-delivery-recommendations/): You can find Facebook delivery recommendations by going to the account overview (screenshot below). This will uncover what Facebook recommends... - [Opteo](https://www.housedigital.co.uk/lessons/opteo/): Opteo is a great tool for maintaining your account. What is Opteo, though? Opteo continuously monitors Google Ads accounts for... - [Campaign Performance](https://www.housedigital.co.uk/lessons/campaign-performance/): In order to monitor your performance, you must use the tools we have provided, such as snapshot reports, KPI reports... - [Summary](https://www.housedigital.co.uk/lessons/summary-2/): Congratulations! You’ve completed module 5! You now have all of the information you need to set up and maintain your... - [Introduction](https://www.housedigital.co.uk/lessons/introduction-5/): This lesson will give you the skills to create campaign and account structures that mimic your customer’s journeys. Here, we... - [Creating Campaign & Account structures that Mimic the Customer Journey](https://www.housedigital.co.uk/lessons/creating-campaign-account-structures-that-mimic-the-customer-journey/): When creating a campaign, always have the customer’s journey in mind. Put yourself in the customer’s shoes. There are several... - [The Dos and Don'ts When Building your Account Architecture](https://www.housedigital.co.uk/lessons/the-dos-and-donts-when-building-your-account-architecture/): Do Don’t - [Understanding the Variance of Account Structures across Channels](https://www.housedigital.co.uk/lessons/understanding-the-variance-of-account-structures-across-channels/): We’ve already touched on how structure can change on channels such as Search & Shopping vs. Social. The main reason... - [Introduction](https://www.housedigital.co.uk/lessons/introduction-6/): This lesson drills down further into the capabilities of Paid audience targeting (such as gender, income, geographical and time of... - [Supercharged Ads](https://www.housedigital.co.uk/lessons/supercharged-ads/): Let’s talk about supercharging your ads. To get the most out of Google Search you’ll want to learn the top... - [Uploading Your Ads](https://www.housedigital.co.uk/lessons/uploading-your-ads/): Now you have all the information you need to build your campaigns, it’s time to show you how to actually... - [Introduction](https://www.housedigital.co.uk/lessons/introduction-7/): In this module, we will be looking at how to measure return on investment (ROI), how to review performance against... - [How to Measure ROI](https://www.housedigital.co.uk/lessons/how-to-measure-roi/): One of the biggest questions we see from companies is about what marketing campaigns entail and what return on investment... - [What is Off-page (off-site) SEO?](https://www.housedigital.co.uk/lessons/what-is-off-page-off-site-seo/): Off-page SEO (also called off-site SEO) refers to actions taken outside of your website, such as backlinking. Off-page SEO techniques... - [Why Are Off-page SEO Factors Important?](https://www.housedigital.co.uk/lessons/why-are-off-page-seo-factors-important/): Improving your off-page SEO performance will directly correlate with your Domain Authority score (DA). Your site’s DA is a ranking... - [Off-site Links and Authenticity](https://www.housedigital.co.uk/lessons/off-site-links-and-authenticity/): It is important to remember search engines and websites like authentic content rather than sales leads. When contributing to forums,... - [How to Define a Valuable Backlink](https://www.housedigital.co.uk/lessons/how-to-define-a-valuable-backlink/): How do you know which sites to include within your prospecting/reach-out documents? We advise you to keep metrics in mind;... - [House Digital Top Tips!](https://www.housedigital.co.uk/lessons/house-digital-top-tips/): Download extensions to make your life that much easier... MOZ Extension Explore your domain authority, but also other sites, as... - [Introduction](https://www.housedigital.co.uk/lessons/introduction-4/): Welcome to the final lesson of Module 4! In this module, you will learn all about how to plan, execute... - [Let’s get started!](https://www.housedigital.co.uk/lessons/lets-get-started/): Planning and executing a link building campaign is crucial for improving your website’s search engine optimisation (SEO) performance. Link building... - [How to Plan Your Link Building Campaign](https://www.housedigital.co.uk/lessons/how-to-plan-your-link-building-campaign/): To plan a successful link building campaign, you need to identify the desired outcomes and set benchmarks to measure success.... - [Choosing the Best Technique](https://www.housedigital.co.uk/lessons/choosing-the-best-technique/): When it comes to link building, there are many different techniques to choose from, each with their own unique benefits.... - [Coming up with Campaign Themes](https://www.housedigital.co.uk/lessons/coming-up-with-campaign-themes/): Now you have a firm understanding of how to measure and types of link building activities it is time to... - [Should You Use Paid Links?](https://www.housedigital.co.uk/lessons/should-you-use-paid-links/): Google considers paid links as a violation of their Webmaster Guidelines and can penalise websites for engaging in this practice.... - [How to Keep an Eye on Spend & Blogger Interactions](https://www.housedigital.co.uk/lessons/how-to-keep-an-eye-on-spend-blogger-interactions/): When running a link building campaign, it is important to keep track of the budget and the interactions with bloggers... - [The Importance of Link Trackers](https://www.housedigital.co.uk/lessons/the-importance-of-link-trackers/): Tracking your results is incredibly important. There is little point in improving the number of links to your website if... - [How to Track and Measure Performance](https://www.housedigital.co.uk/lessons/how-to-track-and-measure-performance/): Alongside tracking the links you bring in, it is also crucial to interlink this with performance growth. It will allow... - [What is the Aim of Link Building?](https://www.housedigital.co.uk/lessons/what-is-the-aim-of-link-building/): The overriding objective of any link building campaign should be to drive revenue or conversions. By increasing the number of... - [Introduction](https://www.housedigital.co.uk/lessons/introduction-3/): Welcome to the first lesson of Module 4! In this module, you will learn all about the wonderful world of... - [Understanding How Links Work Within SEO](https://www.housedigital.co.uk/lessons/understanding-how-links-work-within-seo/): In this section, we’ll take a deep-dive into the inner-workings of link building. Here, you’ll learn about the value of... - [Link Audits](https://www.housedigital.co.uk/lessons/link-audits/): Regular link audits enable you to monitor the performance of your website’s link profile. This next section will give you... - [Utilising Competitor Insights](https://www.housedigital.co.uk/lessons/utilising-competitor-insights/): If you aren’t sure where to link to, a good place to start is through analysing your online competitors. In... - [Conducting Campaign Ideation](https://www.housedigital.co.uk/lessons/conducting-campaign-ideation/): When looking for a greater impact and for a larger number of organically gained links, the best way forward is... - [And that's a wrap!](https://www.housedigital.co.uk/lessons/and-thats-a-wrap/): That brings us to the end of your first lesson of module 4 – link analysis & campaign ideation. Have... - [‘Always on’ Link Building](https://www.housedigital.co.uk/lessons/always-on-link-building/): This lesson is dedicated to ‘always on’ link building. Here, you will learn about effective link building activities that can... - [Digital PR and Link Building](https://www.housedigital.co.uk/lessons/digital-pr-and-link-building/): Digital PR is a fantastic way to bring in additional links to a website. This lesson will show you how... - [Press Releases](https://www.housedigital.co.uk/lessons/press-releases/): Another way to secure good quality links to your website is through press releases. This lesson will give you the... - [Choosing Your Anchor Text](https://www.housedigital.co.uk/lessons/choosing-your-anchor-text/): Anchor text is a key element when it comes to link building. This lesson will help you to write optimised... - [What is The Goal of Your Page?](https://www.housedigital.co.uk/lessons/what-is-the-goal-of-your-page/): Homepage The goal of a website’s homepage mostly sits at the top of the marketing funnel. This is a page... - [Using SEO Tactics Alongside User Journey](https://www.housedigital.co.uk/lessons/using-seo-tactics-alongside-user-journey/): If you understand how your content fits in with the customer journey, and the intent of the page you are... - [How Do You Want Your User to Interact?](https://www.housedigital.co.uk/lessons/how-do-you-want-your-user-to-interact/): In terms of on page behaviour, here is what to consider and how your audience could interact: Customer journey length... - [How to Assess a User's Behaviour](https://www.housedigital.co.uk/lessons/how-to-assess-a-users-behaviour/): Using all the insight in the previous section, you now need to try and assess your users’ behaviour. Consider: - [What is On-Page SEO?](https://www.housedigital.co.uk/lessons/what-is-on-page-seo/): On page SEO is a practice you undertake to make changes on-page in order to drive organic ranking positions. Search... - [What is On-Page Technical SEO?](https://www.housedigital.co.uk/lessons/what-is-on-page-technical-seo/): Technical SEO is an integral part of your site and refers to the website and server optimisations that help search... - [Why Make your Pages SEO Friendly?](https://www.housedigital.co.uk/lessons/why-make-your-pages-seo-friendly/): It’s all about visibility, you want to make sure your page is as easy to find by Google as possible.... - [How do you Find Technical SEO Factors?](https://www.housedigital.co.uk/lessons/how-do-you-find-technical-seo-factors/): Technical SEO factors for a site can be discovered by running a crawl on platforms such as, Sitebulb and Screaming... - [Technical SEO & On-Page SEO Factors](https://www.housedigital.co.uk/lessons/technical-seo-on-page-seo-factors/): Technical SEO will always be important, but it is not a stand alone practice. Your technical SEO must work hand-in-hand... - [Top Tips!](https://www.housedigital.co.uk/lessons/top-tips/): Not sure what is a header and what is body text? You can press CTRL “I” to inspect the page’s... - [Using UTM Tracking to Monitor Performance](https://www.housedigital.co.uk/lessons/using-utm-tracking-to-monitor-performance/): Advertising in Google Ads is easily reported in Google Analytics. It’s also fairly easy to track Meta ads within GA... - [How to Set Up Your Columns](https://www.housedigital.co.uk/lessons/how-to-set-up-your-columns/): It’s important to understand the different columns you may need across all channels, relative to what you are looking for.... - [Introduction to Creating Snapshot Reports Using Supermetrics](https://www.housedigital.co.uk/lessons/introduction-to-creating-snapshot-reports-using-supermetrics/): Supermetrics is all about helping marketing and analytics teams build better businesses with data. It is a tool that consolidates... - [Maintenance](https://www.housedigital.co.uk/lessons/maintenance/): With our campaigns up and running, and snapshot reports filled out, how do we ensure we improve and maintain our... - [Summary](https://www.housedigital.co.uk/lessons/summary/): In this module we have discussed choosing the right columns, setting up snapshot reports, and weekly maintenance. Regularly following these... - [Selecting Conversion Tracking Per Channel](https://www.housedigital.co.uk/lessons/selecting-conversion-tracking-per-channel/): Once your campaigns are set up, tracking is key. In this lesson, we will provide an introduction to tracking conversions... --- ## Topics - [Performance Max](https://www.housedigital.co.uk/topic/performance-max/): Performance Max campaigns are one of the latest campaign types within Google Ads, designed to optimise and streamline the online... - [Discovery](https://www.housedigital.co.uk/topic/discovery/): Google Ads Discovery campaigns are a versatile and visually engaging ad type that allow businesses to connect with potential customers... - [Test 1](https://www.housedigital.co.uk/topic/test-1/): Test: What Creative format performs the best? Channel: Meta Metric for Success: CTR/CPA Results Carousel: CTR 1. 42% / CPA... - [Test 2](https://www.housedigital.co.uk/topic/test-2/): Test: What style of video would be most engaging? Channel: Meta Metric for Success: CTR Results Branded videos: CTR 1.... - [How Long does it Take to See SEO Results?](https://www.housedigital.co.uk/topic/how-long-does-it-take-to-see-seo-results/): Unlike other channels such as Paid Advertising, the results of your SEO efforts may not be immediately apparent. It can... - [Why Measure SEO ROI?](https://www.housedigital.co.uk/topic/why-measure-seo-roi/): According to research from BrightEdge, the average business drives 53% of all traffic through organic search. Organic search is also... - [How to Measure ROI](https://www.housedigital.co.uk/topic/how-to-measure-roi/): Essentially, calculating ROI is done by dividing SEO profit by cost of investment. You can measure SEO profit by using... - [Identify Quick-Wins & Low-Hanging Fruit](https://www.housedigital.co.uk/topic/identify-quick-wins-low-hanging-fruit/): Sitewide metadata refresh If SEO hasn’t previously been prioritised for your website, it’s likely that the meta titles and descriptions... - [Optimise Ahead of The Curve](https://www.housedigital.co.uk/topic/streamline-automate-tasks/): Aligning your strategy with search trends is essential for maximising your SEO’s ROI. In order to ensure that your site’s... - [Streamline & Automate Tasks](https://www.housedigital.co.uk/topic/streamline-automate-tasks-2/): SEO can be extremely time consuming, so it can be helpful to identify tools that will save you and your... - [What is The Optimal Channel Mix?](https://www.housedigital.co.uk/topic/what-is-the-optimal-channel-mix/): Channel mix is the combination of different marketing channels that you use to reach your customers. It’s important to have... - [Direct Traffic](https://www.housedigital.co.uk/topic/what-is-direct-traffic/): Direct traffic in Google Analytics is when someone types or pastes in your URL to visit your site directly, clicks... - [Organic Traffic](https://www.housedigital.co.uk/topic/what-is-organic-traffic/): Organic traffic refers to visitors that land on your website from unpaid sources. Whilst this can also be considered ‘free’... - [Paid Advertising](https://www.housedigital.co.uk/topic/what-is-paid-advertising/): This refers to traffic driven to your site through Paid ads, promotions, or campaigns. These can be ads placed on... - [Email Marketing](https://www.housedigital.co.uk/topic/email-marketing/): This refers to all traffic driven by marketing emails such as “welcome” emails, newsletters, abandoned basket prompts, etc. Although possessing... - [CVR Results vs. Industry Benchmarks](https://www.housedigital.co.uk/topic/cvr-results-vs-industry-benchmarks/): According to Wordstream, the average landing page conversion rate across a variety of different industries was 2. 35%, however the... - [Awareness](https://www.housedigital.co.uk/topic/awareness/): Channels: KPI: VolumeCVR: Low! 0. 5% – 1% - [Consideration](https://www.housedigital.co.uk/topic/consideration-3/): Channels: KPI: Positive behaviour (known as Micro Conversions)CVR: 1. 5% – 2% - [Conversion](https://www.housedigital.co.uk/topic/conversion-3/): Channels: KPI: Purchase (known as Macro Conversion)CVR: 2% – 3. 5% - [Retention](https://www.housedigital.co.uk/topic/retention-3/): Channels: KPI: Macro Conversion CVR: Very High! 8% – 12% - [Tracking & Measuring SEO Performance](https://www.housedigital.co.uk/topic/tracking-measuring-seo-performance/): There are a number of metrics that you can use to measure the impact of your SEO activity, so it’s... - [Google](https://www.housedigital.co.uk/topic/google-3/): Using a goal eases your decision-making when creating a campaign in Google Ads. When you create a campaign you have... - [Meta](https://www.housedigital.co.uk/topic/meta-4/): Before you choose which ad to create with Meta Ads Manager, consider what your business goals are. Your objective is... - [Conversions with Smart Bidding](https://www.housedigital.co.uk/topic/conversions-with-smart-bidding/): If you are wanting to focus on conversions, Smart Bidding is best as it can take much of the heavy... - [Clicks with CPC bidding](https://www.housedigital.co.uk/topic/clicks-with-cpc-bidding/): If you’re focusing on gaining clicks to generate traffic to your website, there are two cost-per-click bid strategies to consider:... - [Bidding Strategies on Meta](https://www.housedigital.co.uk/topic/bidding-strategies-on-meta/): Spend based bidding This strategy focuses on spending your full budget and getting the most results or value possible. Goal-based... - [Bidding Strategies on TikTok](https://www.housedigital.co.uk/topic/bidding-strategies-on-tiktok/): TikTok Ads Manager currently provides 4 different bidding methods. Cost per Mille (CPM) This strategy means your bid is the... - [Bidding strategies on LinkedIn](https://www.housedigital.co.uk/topic/bidding-strategies-on-linkedin/): Maximum Delivery You should use this strategy when you have full budget delivery because you then achieve the most results.... - [Summary](https://www.housedigital.co.uk/topic/summary/): Now you know all about the different types of bidding strategies on each channel, it is important you choose the... - [Paid KPIs](https://www.housedigital.co.uk/topic/paid-kpis/): When it comes to paid advertising, the following KPIs are important to monitor on a monthly basis: - [TikTok](https://www.housedigital.co.uk/topic/tiktok-2/): Finally let’s take a look at TikTok ad set up. Again, gather all your ad messaging and audience targeting so... - [What are KPIs?](https://www.housedigital.co.uk/topic/what-are-kpis/): KPIs stand for ‘Key Performance Indicators’. They are essentially that – metrics for you to keep an eye on to... - [Identifying KPIs per Funnel Stage](https://www.housedigital.co.uk/topic/identifying-kpis-per-funnel-stage/): Understanding which metrics you need to measure in the upper, mid and lower funnel is vital to determining campaign success.... - [Important Metrics to Determine Campaign Success](https://www.housedigital.co.uk/topic/important-metrics-determine-campaign-success/): Metrics to measure: If your objective is to increase awareness around a new product launch, your main aim is going... - [Allocating Budget Across Channels](https://www.housedigital.co.uk/topic/allocating-budget-across-channels/): When allocating budget across your campaigns, you have to be clear in your mind about what it is you’re trying... - [Risks of Unclear Objectives When Setting Budgets](https://www.housedigital.co.uk/topic/risks-of-unclear-objectives-when-setting-budgets/): Not achieving your desired KPIs Strategy taking longer to get off the ground as you’ve not used budget to drive... - [Forecasting Results to Determine What Success Should Look Like](https://www.housedigital.co.uk/topic/forecasting-results-to-determine-what-success-should-look-like/): When forecasting results, you will need a good understanding of how your site has performed already in the past 6... - [Deciphering Where You Should See Increases in Performance](https://www.housedigital.co.uk/topic/deciphering-where-you-should-see-increases-in-performance/): When deciphering where you should see increases in your performance you may want to reflect on the below: Have fun!... - [Defining your Macros](https://www.housedigital.co.uk/topic/defining-your-macros/): When planning for a campaign, you will often have a rough idea of who your target audience will be. This... - [Defining your Micros](https://www.housedigital.co.uk/topic/defining-your-micros/): Now that we have established the main audiences, we can further split them down into 2-5 micro audiences. This enables... - [Helpful Tips for Finding Audiences](https://www.housedigital.co.uk/topic/helpful-tips-for-finding-audiences/): Meta Meta as a platform uses interest targeting when determining audiences. To find audiences: Google Finding audiences in Google Ads:... - [Google Search](https://www.housedigital.co.uk/topic/google-search-5/): Starting with Google Search, let’s dive into how to set up your first campaign, ad group and ad! View tutorial... - [Google Display](https://www.housedigital.co.uk/topic/google-display-2/): Next up is Google Display, watch this tutorial to find out exactly how to set up your Display campaigns. - [YouTube](https://www.housedigital.co.uk/topic/youtube-2/): Find out how to upload your Video campaigns on YouTube here. This is a similar process to Google but we... - [Google Shopping](https://www.housedigital.co.uk/topic/google-shopping-4/): Next up is your shopping campaigns. It’s important to have your Google Merchant Centre set up and all your product... - [Meta](https://www.housedigital.co.uk/topic/meta-2/): When it comes to uploading your Meta campaigns, start with your brand awareness audiences and then get all your campaigns... - [LinkedIn](https://www.housedigital.co.uk/topic/linkedin-2/): Watch this video to find out the steps to setting up your LinkedIn campaigns. Remember to have your budgets, ad... - [Securing Valuable Off-site Links: Forum](https://www.housedigital.co.uk/topic/securing-valuable-off-site-links/): Forums are a strategy frequently used to grow your backlink profile. These links are important indicators to search engines; they... - [Securing Valuable Off-site Links: Directories](https://www.housedigital.co.uk/topic/securing-valuable-off-site-links-directories/): Directories are a strategy frequently used to grow your backlink profile. These links are important indicators to search engines; they... - [Securing Valuable Off-site Links: Brand partners](https://www.housedigital.co.uk/topic/securing-valuable-off-site-links-brand-partners/): Reaching out to brands is a strategy frequently used to grow your backlink profile. These links are important indicators to... - [Securing Valuable Off-site Links: Guest Post / Influencer Content / Content Placement](https://www.housedigital.co.uk/topic/securing-valuable-off-site-links-guest-post-influencer-content-content-placement/): Using guest post/ influencer content is a frequently used strategy to grow your backlink profile and brand awareness. What is... - [Securing Valuable Off-site Links: Media Requests](https://www.housedigital.co.uk/topic/securing-valuable-off-site-links-media-requests/): Media requests is a strategy frequently used to grow your backlink profile. These links are important indicators to search engines;... - [Disinheriting Harmful Backlinks](https://www.housedigital.co.uk/topic/disinheriting-harmful-backlinks/): A strategy to better your backlinking profile and boost page authority is to disinherit sites that could damage you. If... - [Re-securing Links & Unlinked Brand Mentions](https://www.housedigital.co.uk/topic/re-securing-links-unlinked-brand-mentions/): A strategy frequently used is to keep an eye out on your lost links and unlinked brand mentions (on your... - [Social Media Marketing](https://www.housedigital.co.uk/topic/social-media/): Social media also plays a part in off-site linking. Twitter has recently updated its link setting to ‘follow’ rather than... - [Review Platforms](https://www.housedigital.co.uk/topic/review-platforms/): A brand that utilises its reviews and encourages its clients to engage is positioning itself with ample trust signals. Trustpilot... - [Local Listings](https://www.housedigital.co.uk/topic/local-listings/): Often, people forget that a Google My Business (GMB) profile is off-page SEO, despite it playing an integral role in... - [Link Building and the Correlation with Site Success](https://www.housedigital.co.uk/topic/link-building-and-the-correlation-with-site-success/): To see the part that link building is playing in your site’s success, you need to measure various metrics such... - [When Can You Expect to See Performance Growth?](https://www.housedigital.co.uk/topic/when-can-you-expect-to-see-performance-growth/): The timeline for seeing performance growth from a link building campaign can vary. It depends on various factors, such as... - [Campaign Ideation](https://www.housedigital.co.uk/topic/campaign-ideation/): Campaign ideation for an SEO link building strategy involves brainstorming and developing ideas for a link building campaign that will... - [Strategies for Placing Links](https://www.housedigital.co.uk/topic/strategies-for-placing-links/): Influencer campaign ideation Influencer campaigns focus on niche themes or audience type, with the content allowing a brand to move... - [What You Need to Know about Back Linking](https://www.housedigital.co.uk/topic/what-you-need-to-know-about-back-linking/): In December 2022, Google released an algorithm update – this is known as the ‘link spam’ update. The spam looks... - [How Can You Detect Penalisation?](https://www.housedigital.co.uk/topic/how-can-you-detect-penalisation/): You can... Remedial action: High quality link building activity! - [Things to Consider When Checking the Quality of Links](https://www.housedigital.co.uk/topic/things-to-consider-when-checking-the-quality-of-links/): Follow vs No Follow Links Text vs image links Anchor text quality Number of total links Lost links (and rate... - [External Links](https://www.housedigital.co.uk/topic/external-links/): An external link is any hyperlink that directs to any domain outside of the domain that the hyperlink is on.... - [Internal Links](https://www.housedigital.co.uk/topic/internal-links/): An internal link is a hyperlink from one page to another page on your website. Just as users click internal... - [How to Set Up an Internal Linking Strategy](https://www.housedigital.co.uk/topic/how-to-set-up-an-internal-linking-strategy/): Similar to your keyword strategy, your internal linking strategy should cover every priority page on your website. To ensure that... - [How to Avoid Attracting Spam Links](https://www.housedigital.co.uk/topic/how-to-avoid-attracting-spam-links/): There’s good links and then there’s bad links – sometimes known as ‘spam links. ’ There are different types of... - [How to Find Out if You Have Spam Links](https://www.housedigital.co.uk/topic/how-to-find-out-if-you-have-spam-links/): One way to identify whether your website has a large proportion of spam links is to conduct a link audit.... - [What is Forum Link Building?](https://www.housedigital.co.uk/topic/what-is-forum-link-building/): With forum link building, the clue’s in the name. These backlinks are links that your website receives from Forum sites,... - [What is Directory Link Building?](https://www.housedigital.co.uk/topic/what-is-directory-link-building/): Chances are, you’ve probably come across an online directory whilst searching for something on the web. The internet is full... - [What are Unlinked Brand Mentions?](https://www.housedigital.co.uk/topic/what-are-unlinked-brand-mentions/): Unlinked brand mentions are when your brand has been mentioned on other sites without a link directly back to you.... - [What is Broken Link Building?](https://www.housedigital.co.uk/topic/what-is-broken-link-building/): Broken link building is a clever and promising way to gain backlinks. It involves finding broken links and conveniently making... - [What is Reverse Image Search Link Building?](https://www.housedigital.co.uk/topic/what-is-reverse-image-search-link-building/): The final link building method we are discussing is reverse image search link building, which uses Google’s ‘search by image’... - [How to Find Opportunities: HARO, Press Plugs & Twitter](https://www.housedigital.co.uk/topic/how-to-find-opportunities-haro-press-plugs-twitter/): The internet is a vast place, and sometimes looking for relevant Digital PR opportunities for your business can feel like... - [How to Create the Perfect Answer](https://www.housedigital.co.uk/topic/how-to-create-the-perfect-answer/): Once you’ve identified a fitting opportunity for your brand, it’s time to reach out to the journalist. Chances are, you’re... - [Best Practice](https://www.housedigital.co.uk/topic/best-practice/): Be polite: It may seem obvious, but be polite and courteous. If you build up a good relationship with a... - [Distributing Your Press Release: Quality over Quantity](https://www.housedigital.co.uk/topic/distributing-your-press-release-quality-over-quantity/): Choose carefully where you submit your press release to, and don’t be afraid to be selective. Your aim should be... - [Writing a Good Press Release](https://www.housedigital.co.uk/topic/writing-a-good-press-release/): Your press release should be well-written, informative and compelling. This all starts with your headline. As it’s the first thing... - [The Limitations of Relying on Press Releases for Link Building](https://www.housedigital.co.uk/topic/the-limitations-of-relying-on-press-releases-for-link-building/): In the past, the potential to gain backlinks from press releases led to people submitting content about anything and everything.... - [Types of Anchor Text](https://www.housedigital.co.uk/topic/types-of-anchor-text/): When it comes to the types of anchor text you use, it’s crucial to have a plan. Google’s Penguin algorithm... - [How to Optimise Your Anchor Text](https://www.housedigital.co.uk/topic/how-to-optimise-your-anchor-text/): Now you know the different types of anchor text, but which is best? Well, the short answer is branded, exact... - [Journey Mapping](https://www.housedigital.co.uk/topic/journey-mapping/): Journey mapping is a visualisation of the process that a person goes through in order to accomplish a goal. There... - [Google Search](https://www.housedigital.co.uk/topic/google-search-4/): Check for ad disapproval Click the notification bell button on the toolbar of Google Ads; here you can see if... - [Google Display & YouTube](https://www.housedigital.co.uk/topic/google-display-youtube-3/): Check ads are running Click ‘campaigns’ > ‘ads & extensions’ > ‘ads’. Make sure you are looking at today’s date,... - [Google Shopping](https://www.housedigital.co.uk/topic/google-shopping-3/): Check for ad disapproval Click the notification bell button on the toolbar of Google Ads; here you can see if... - [Meta, LinkedIn, Snapchat, TikTok & Pinterest](https://www.housedigital.co.uk/topic/meta-linkedin-snapchat-tiktok-pinterest/): Check for rejected ads Scroll through and check this for each channel. Check ads impressions We want to make sure... - [Meta](https://www.housedigital.co.uk/topic/meta/): You should have already set up your Pixel. If not, return to module 1. 2 to find out how to... - [Google](https://www.housedigital.co.uk/topic/google/): Again, make sure your tracking is set up on Google Ads and it is linked to your Analytics account. RM... - [Broad Match](https://www.housedigital.co.uk/topic/broad-match/): Allows the ad to show when the keyword is present anywhere within the search query and opens your ad to... - [Phrase Match](https://www.housedigital.co.uk/topic/phrase-match/): Ads may show on searches that include the meaning of your keyword. Keywords must be present in the search query,... - [Exact Match](https://www.housedigital.co.uk/topic/exact-match/): Your ad will only be shown if your search query exactly matches your bidded keyword. More controlled when showing your... - [Do](https://www.housedigital.co.uk/topic/do/): Use the right amount of keywords Use short tail keywords that are to-the-point and descriptive Use keyword phrases in the... - [Don't](https://www.housedigital.co.uk/topic/dont/): Be too general and not to-the-point Use too many adjectives that make the keyword more long-tail Go after locational keywords... - [Examples](https://www.housedigital.co.uk/topic/examples/): Take a look at the table below for some match type examples: The best thing to do to figure out... - [How to Avoid It](https://www.housedigital.co.uk/topic/how-to-avoid-it/): The best way to avoid keyword cannibalisation is to map out your keyword strategy and consider what pages you actually... - [How to Plan Content](https://www.housedigital.co.uk/topic/how-to-plan-content/): As with any good strategy, having the right set up is essential! The template below provides a clear outline for... - [What are Headers?](https://www.housedigital.co.uk/topic/what-are-headers/): Put simply, headers are HTML tags that tell a browser how to display a piece of text. But to the... - [Types of Header Tags and Keyword Placement](https://www.housedigital.co.uk/topic/types-of-header-tags-and-keyword-placement/): Headers are designed in a hierarchy to help format your content, from ‘Heading 1’ through to the lesser used ‘Heading... - [The Reader Experience](https://www.housedigital.co.uk/topic/the-reader-experience/): Put yourself in your reader’s shoes. If they’ve ended up on your website, chances are that they’ve shown intent to... - [Writing Optimised Meta Titles and Descriptions](https://www.housedigital.co.uk/topic/writing-optimised-meta-titles-and-descriptions/): Now it’s time to write a compelling meta title and meta description for your webpage! Think of them as mini... --- ## Quizzes - [Knowledge Check!](https://www.housedigital.co.uk/quizzes/knowledge-check-4/): Now it’s time for you to take a quick knowledge check. You’ve had a lot to learn but we know... - [End of Module Task](https://www.housedigital.co.uk/quizzes/end-of-module-task-2/): Now you have some background knowledge on how to write ads, and what to think about when coming up with... - [Test your knowledge!](https://www.housedigital.co.uk/quizzes/test-your-knowledge/): Let’s put your newly acquired knowledge on ad messaging to the test! - [Task](https://www.housedigital.co.uk/quizzes/task-15/): Now you know about macro and micro audiences... - [Knowledge Check!](https://www.housedigital.co.uk/quizzes/knowledge-check-3/): No peeking back, let’s see what you’ve learnt so far! - [Task](https://www.housedigital.co.uk/quizzes/task-12/): Now you’ve learnt some best practices around how to create an account / campaign structure – give it a go... - [Task](https://www.housedigital.co.uk/quizzes/task-14/): Using the information above around supercharged ads... - [Knowledge Recap!](https://www.housedigital.co.uk/quizzes/knowledge-recap/): Think about what you have learnt and test your knowledge... - [Link Audit: Task](https://www.housedigital.co.uk/quizzes/link-audit-task/): Now that we’ve covered how to identify any potential threats and link building opportunities, it’s time to put your new... - [End of Module Task](https://www.housedigital.co.uk/quizzes/end-of-module-task/): Now you have the know-how, we suggest you put it into practice! - [End of Lesson Task](https://www.housedigital.co.uk/quizzes/end-of-lesson-task-2/): Before moving onto the next module, we have a small task for you... Ensure you have tracking set up on... - [Task](https://www.housedigital.co.uk/quizzes/task-10/): Start thinking about which metrics are important to you and your goals, and set up custom columns on each channel... - [Task](https://www.housedigital.co.uk/quizzes/task-11/): If your ads are already running, set up your own snapshot report and start filling out the data. If your... - [Task](https://www.housedigital.co.uk/quizzes/task-9/): Make a list of all the actions that can be taken on your website. This list may include some of... - [End of Lesson Assessment](https://www.housedigital.co.uk/quizzes/end-of-lesson-assessment-2/): Now you’ve discovered matching type strategies – go and give it a go! Use your keyword research and add in... - [Task](https://www.housedigital.co.uk/quizzes/task-5/): Now you’ve discovered how to begin keyword mapping and content planning – go and give it a go! Try your... - [Task](https://www.housedigital.co.uk/quizzes/task-6/): Now think about your own website. Draw a diagram of your most important category pages and subpages and think about... - [Task](https://www.housedigital.co.uk/quizzes/task-7/): What do you think their keywords are? Can you identify these from the copy below? (Tip: Ultimately, if you’re struggling... - [Task](https://www.housedigital.co.uk/quizzes/task-8/): Using the keyword strategy you’ve created for your website, have a go at writing some copy for one of your... - [End of Lesson Assessment](https://www.housedigital.co.uk/quizzes/end-of-lesson-assessment/): Conduct keyword research for your business using this template link. - [Task](https://www.housedigital.co.uk/quizzes/task-3/): Now that you’ve discovered how to check Time Lag, Path Length and Top Conversion Paths, it’s time to give it... - [Task](https://www.housedigital.co.uk/quizzes/task-4/): Use Google Analytics data to identify your own channel mix, and analyse areas of strength and weakness. We will discuss... - [End of Lesson Task](https://www.housedigital.co.uk/quizzes/end-of-lesson-task/): Take your current channel mix and apply it to the funnel stages. Make notes of the following considerations, and we... - [End of Course Quiz](https://www.housedigital.co.uk/quizzes/end-of-course-quiz/): Let’s check what you’ve learnt so far! - [Knowledge Quiz](https://www.housedigital.co.uk/quizzes/knowledge-quiz/): Let’s identify the knowledge gaps... - [Task](https://www.housedigital.co.uk/quizzes/task/): Take a look at the on page behaviour of your website, note down the stats and make some notes about... - [End of Lesson Assessment: Task 1](https://www.housedigital.co.uk/quizzes/end-of-lesson-assessment-task-1-copy/): Based on what you’ve learned so far, consider each Paid Channel and discuss: - [End of Lesson Assessment: Task 2](https://www.housedigital.co.uk/quizzes/end-of-lesson-assessment-task-2-copy/): We’d like you to have a think about the below to start building out your audience personas. This is to... - [The Role of Each Advertising Channel Across The Funnel: Exercise](https://www.housedigital.co.uk/quizzes/the-role-of-each-advertising-channel-across-the-funnel-task/): Your personal experience with the funnel - [1. Benchmark Assessment](https://www.housedigital.co.uk/quizzes/1-benchmark-assessment/): Read the below statements and mark how much you agree or disagree with them based on your personal knowledge. - [2. What Marketing activity does your business already do?](https://www.housedigital.co.uk/quizzes/2-what-marketing-activity-does-your-business-already-do/): To help us understand how Paid Advertising will play a role in your marketing strategy, please identify below which channels... - [3. Which channels have you got personal experience using?](https://www.housedigital.co.uk/quizzes/3-what-channels-have-you-got-personal-experience-using/): To help us understand your experience, please identify what channels you have personal experience using. If you’d like to expand... - [4. What interests you most about Paid Advertising?](https://www.housedigital.co.uk/quizzes/4-what-interests-you-most-about-paid-advertising/): We love asking this question as it often changes after training! Write 2-3 paragraphs about: - [End of Lesson Assessment: Task 1](https://www.housedigital.co.uk/quizzes/end-of-lesson-assessment-task-1/): Based on what you’ve learned so far, consider each Paid Channel and discuss: - [End of Lesson Assessment: Task 2](https://www.housedigital.co.uk/quizzes/end-of-lesson-assessment-task-2/): Ahead of the next lessons, we’d like you to have a think about the below to start building out your... - [How You Pay for Paid Advertising - Knowledge Check!](https://www.housedigital.co.uk/quizzes/how-you-pay-for-paid-advertising-knowledge-check/): No peeking back, let’s see what you’ve learnt so far. --- ## Challenge Exams --- ## Certificates --- ## Groups --- ## Packages --- ## Projects - [Jacada](https://www.housedigital.co.uk/project/jacada/) - [Cashmaster International](https://www.housedigital.co.uk/project/cashmaster-international/) - [BargainMax](https://www.housedigital.co.uk/project/bargainmax/) - [TRP Polymer Solutions](https://www.housedigital.co.uk/project/trp-polymer-solutions/) - [Matara](https://www.housedigital.co.uk/project/matara/) - [Objkts Jewelry](https://www.housedigital.co.uk/project/objkts-jewelry/) - [Base Camp Food](https://www.housedigital.co.uk/project/base-camp-food/) - [Philips](https://www.housedigital.co.uk/project/philips/) - [Alfa Holidays](https://www.housedigital.co.uk/project/alfa-holidays/) - [Estella Bartlett](https://www.housedigital.co.uk/project/estella-bartlett/) - [OTE Sports](https://www.housedigital.co.uk/project/ote-sports/) - [Nadine Merabi](https://www.housedigital.co.uk/project/nadine-merabi/) - [EGO](https://www.housedigital.co.uk/project/ego/) - [Closer Pets](https://www.housedigital.co.uk/project/closer-pets/) - [The Night Sky](https://www.housedigital.co.uk/project/the-night-sky/) - [EGO Product Optimisation](https://www.housedigital.co.uk/project/ego-product-optimisation/) - [Mr Fothergill’s Seeds Australia](https://www.housedigital.co.uk/project/mr-fothergills-seeds-australia/) - [AWDis Paid](https://www.housedigital.co.uk/project/awdis-paid/) - [tastecard](https://www.housedigital.co.uk/project/tastecard/) - [AWDis](https://www.housedigital.co.uk/project/awdis/) - [SixStarCruises](https://www.housedigital.co.uk/project/sixstarcruises/) - [Fothergill's](https://www.housedigital.co.uk/project/fothergills/) - [Johnsons](https://www.housedigital.co.uk/project/johnsons/) - [D.T. Brown](https://www.housedigital.co.uk/project/dt-brown/) - [BiGDUG](https://www.housedigital.co.uk/project/bigdug/) - [Yappy](https://www.housedigital.co.uk/project/yappy/): Yappy needed help to improve their SEO strategy and Paid Ad performance so they could stay ahead of the competition. Discover how we helped them do just that! - [Pizza Hut](https://www.housedigital.co.uk/project/pizza-hut/) - [Aesthetics Pharmacy](https://www.housedigital.co.uk/project/aesthetic-pharmacy/) - [Inch Blue](https://www.housedigital.co.uk/project/inch-blue/) - [Modern Milkman](https://www.housedigital.co.uk/project/modern-milkman/) - [Diso](https://www.housedigital.co.uk/project/diso/) - [Snappy Snaps](https://www.housedigital.co.uk/project/snappy-snaps/): We made it our mission to implement a winning SEO & Paid strategy for Snappy Snaps that would significantly improve their online presence. - [Office Furniture Online](https://www.housedigital.co.uk/project/office-furniture-online/): For OFO, we implemented a large scale optimisation project, alongside a full site keyword strategy and a 6 month technical roadmap. - [Reliant Direct](https://www.housedigital.co.uk/project/reliant-direct/): For Reliant Direct, we worked to boost their brand awareness and conversion rates across all of their channels. - [SiS & PhD](https://www.housedigital.co.uk/project/science-in-sport-phd/): For SiS & PhD, our aim was to achieve significant growth by boosting organic presence for non-branded terms. - [The Global Classroom](https://www.housedigital.co.uk/project/the-global-classroom/): We devised a bespoke social media package to help The Global Classroom build an engaged following online, along with an omnichannel Paid advertising strategy. - [Money](https://www.housedigital.co.uk/project/money/): Our expert SEO team devised a strategy that helped Money to considerably strengthen their backlinking profile and therefore aid their online visibility - [Chill Factore](https://www.housedigital.co.uk/project/chill-factore/): In this case study, learn how we applied our multi-channel advertising services for a company in the Leisure and Retail sector. Click to learn more. - [Reveal](https://www.housedigital.co.uk/project/reveal/): After in-depth analysis, we came up with a Paid advertising strategy that helped Reveal reach the right users with the right message across the right channels - [Encore](https://www.housedigital.co.uk/project/encore/): We identified a huge window of opportunity to help Encore from an SEO perspective, helping to boost organic CTRs, brand awareness and purchases. - [Bürkert UK](https://www.housedigital.co.uk/project/burkert-uk/): Bürkert UK came to House Digital needing a PPC strategy that would direct users through the marketing funnel, and an SEO plan to unlock their full potential. - [Bürkert US](https://www.housedigital.co.uk/project/burkert-us/): Here at House Digital with our manufacturing & engineering knowledge, we were perfectly positioned to deliver a winning paid advertising strategy for Bürkert US --- ## Services - [AI Search Optimisation](https://www.housedigital.co.uk/services/ai-search-optimisation/) - [Link & Digital PR](https://www.housedigital.co.uk/services/link-digital-pr/) - [Content](https://www.housedigital.co.uk/services/content/) - [CRO](https://www.housedigital.co.uk/services/cro/): Using data & insights is what we do best. Our experts will drive success in conversion rate optimisation. Maximise your potential with our CRO agency services. - [Insights](https://www.housedigital.co.uk/services/insights/): At House Digital, we're proud of our unique analytical approach to our marketing services. Every action we take is based on digital data & insights. Learn more. - [Paid Advertising](https://www.housedigital.co.uk/services/paid/) - [SEO](https://www.housedigital.co.uk/services/seo/) - [Web Design & Development](https://www.housedigital.co.uk/services/web/) - [Email Marketing](https://www.housedigital.co.uk/services/email-marketing/) - [Social Media & Influencer](https://www.housedigital.co.uk/services/social-media-influencer/) - [Audits](https://www.housedigital.co.uk/services/audits/): We are knowledgeable in a range of digital audits. We can look at how your website is performing and implement the best strategy to ensure digital success. --- ## Careers --- ## Sectors - [E-commerce](https://www.housedigital.co.uk/sectors/ecommerce/): With experience spanning over a decade, we know what it takes to deliver top-tier results for ambitious e-Commerce brands. - [Fashion](https://www.housedigital.co.uk/sectors/fashion/): The digital marketing agency for fashion brands, we have what it takes to take your fashion business to new heights. - [FMCG](https://www.housedigital.co.uk/sectors/fmcg/): We're an FMCG digital marketing agency that knows what it takes to deliver on KPIs and drive results quickly. - [Finance](https://www.housedigital.co.uk/sectors/finance/): At House Digital, we bring the future of digital marketing to the finance industry with a fresh, data-driven approach. - [Leisure](https://www.housedigital.co.uk/sectors/leisure/): Whether you're running a theme park, ski resort, or leisure centre, we’ve got your digital marketing needs covered. - [Education](https://www.housedigital.co.uk/sectors/education/): We're well-versed in what it takes for businesses within the education sector to maximise their digital impact and achieve growth. - [Travel](https://www.housedigital.co.uk/sectors/travel/): House Digital are a travel digital marketing agency like no other - we know the travel game inside out. - [Manufacturing](https://www.housedigital.co.uk/sectors/manufacturing/): We're not your typical manufacturing digital marketing agency - we are seasoned experts in the sector and really get what... - [Pharma](https://www.housedigital.co.uk/sectors/pharmaceutical/): Say hello to your go-to health and beauty digital marketing agency, dedicated to elevating your brand to the next level. - [Food & Drink](https://www.housedigital.co.uk/sectors/food-drink/): Need an experienced restaurant digital marketing agency that's sure to serve up online success? Enter House Digital. - [Home Improvement](https://www.housedigital.co.uk/sectors/home-improvement/): The clue's in our name - we know a thing or two about home improvement digital marketing! - [B2B](https://www.housedigital.co.uk/sectors/b2b/): We're more than just a B2B digital marketing agency. We connect our clients with the decision-makers that matter! --- ## Trophy - [Marketing Agency of the Year 2023](https://www.housedigital.co.uk/trophy/marketing-agency-of-the-year-4/): Our very first award! This incredible achievement reflected the hard work, passion, and creativity of our entire team, as well... - [Best SEO Digital Marketing Agency 2024](https://www.housedigital.co.uk/trophy/marketing-agency-of-the-year-5/): We were delighted to be recognised by the MarTech Awards as Best SEO Agency. This award is testament to the... - [Top 50 Digital Agency 2024](https://www.housedigital.co.uk/trophy/marketing-agency-of-the-year-6/): After continued year-on-year growth, we were delighted to break into Prolific North’s Top 50 Digital Agency list in 2024. The... - [Fashion Content Campaign of the Year 2024](https://www.housedigital.co.uk/trophy/marketing-agency-of-the-year-7/): Winning Fashion Content Campaign of the Year 2024 for our work with fashion giant EGO was a milestone moment for... - [Best SEO Campaign 2024](https://www.housedigital.co.uk/trophy/marketing-agency-of-the-year-8/): We were incredibly proud to be selected as winner of Best SEO Campaign 2024 at the UK Agency Awards for... --- ## Submitted Essays --- ## Assignments --- # # Detailed Content ## Pages - Published: 2026-05-27 - Modified: 2026-07-21 - URL: https://www.housedigital.co.uk/renovaite/ --- - Published: 2026-05-04 - Modified: 2026-07-23 - URL: https://www.housedigital.co.uk/greenhouse/ --- - Published: 2026-04-23 - Modified: 2026-04-23 - URL: https://www.housedigital.co.uk/beechfield-support-ticket/ --- - Published: 2025-01-28 - Modified: 2026-05-13 - URL: https://www.housedigital.co.uk/trophy-cabinet/ --- - Published: 2025-01-24 - Modified: 2025-09-16 - URL: https://www.housedigital.co.uk/about-us/ --- > Read our Terms & Conditions and find out how we operate here at House Digital. Get in touch if you have any questions - Published: 2021-10-07 - Modified: 2021-10-14 - URL: https://www.housedigital.co.uk/terms-conditions/ --- > Read our cookie policy now and find out exactly what cookies we use and how we do this. Click here now to learn more about House Digital's cookie policy - Published: 2021-10-07 - Modified: 2022-02-14 - URL: https://www.housedigital.co.uk/cookie-policy/ --- - Published: 2021-08-24 - Modified: 2026-01-19 - URL: https://www.housedigital.co.uk/services/ --- - Published: 2021-08-24 - Modified: 2026-05-11 - URL: https://www.housedigital.co.uk/projects/ --- - Published: 2021-08-24 - Modified: 2026-07-02 - URL: https://www.housedigital.co.uk/team/ --- > House Digital your data privacy seriously. Our privacy policy explains who we are, how we collect, share and use Personal Information. - Published: 2021-01-10 - Modified: 2021-10-14 - URL: https://www.housedigital.co.uk/privacy-policy/ --- - Published: 2021-01-10 - Modified: 2026-01-19 - URL: https://www.housedigital.co.uk/home/ --- --- ## Posts - Published: 2026-06-09 - Modified: 2026-06-09 - URL: https://www.housedigital.co.uk/shopifys-agentic-storefronts-what-it-means-for-your-brand/ - Categories: House --- - Published: 2026-06-08 - Modified: 2026-06-08 - URL: https://www.housedigital.co.uk/when-ai-agents-become-the-shopper/ - Categories: House --- - Published: 2026-06-08 - Modified: 2026-06-08 - URL: https://www.housedigital.co.uk/on-the-road-what-two-conferences-told-us-about-where-ai-and-commerce-are-heading/ - Categories: House --- - Published: 2025-09-02 - Modified: 2025-09-02 - URL: https://www.housedigital.co.uk/levers-that-drive-agency-growth/ - Categories: House --- - Published: 2025-08-07 - Modified: 2025-08-07 - URL: https://www.housedigital.co.uk/local-seo-in-a-post-google-my-business-world/ - Categories: Insights, SEO --- - Published: 2025-07-08 - Modified: 2025-07-08 - URL: https://www.housedigital.co.uk/seo-for-tiktok-ai-generation/ - Categories: Content, SEO --- - Published: 2025-06-05 - Modified: 2025-06-05 - URL: https://www.housedigital.co.uk/eyond-backlinks-ai-digital-pr-relevance/ - Categories: Content --- - Published: 2025-05-21 - Modified: 2025-05-21 - URL: https://www.housedigital.co.uk/shopify-seo-pros-pitfalls-overcome/ - Categories: House, Insights, SEO - Tags: SEO --- > Are keywords dead? House Digital explores what keywords are and how their use has evolved over time, particularly with the rise of intent-based search on advanced SERPs. - Published: 2025-05-14 - Modified: 2025-05-14 - URL: https://www.housedigital.co.uk/why-search-intent-is-the-only-thing-that-matters/ - Categories: Content, SEO - Tags: SEO, Content --- > North West marketing agency House Digital has announced a new partnership with ecommerce brand The Night Sky, marking a significant milestone for the agency. - Published: 2025-04-09 - Modified: 2025-04-22 - URL: https://www.housedigital.co.uk/house-digital-secures-paid-strategy-pitch-for-the-night-sky/ - Categories: House --- > As AI-driven search engines and AI-powered Google Search evolve, traditional SEO strategies must be reimagined. House Digital deep dives into how brands must adapt to stay ahead. - Published: 2025-04-08 - Modified: 2025-04-08 - URL: https://www.housedigital.co.uk/how-ai-driven-search-engines-are-redefining-seo/ - Categories: House, SEO - Tags: AI Search, Content --- - Published: 2024-06-26 - Modified: 2025-02-12 - URL: https://www.housedigital.co.uk/key-takeaways-from-googles-api-document-leak/ - Categories: SEO --- > Navigate E-E-A-T considerations for SEO. Experience, Expertise, Authoritativeness, & Trustworthiness for improved SEO results & SERP presence. - Published: 2023-09-08 - Modified: 2024-02-09 - URL: https://www.housedigital.co.uk/unlocking-seo-success-with-googles-e-e-a-t-framework/ - Categories: Insights, SEO --- > Working in marketing can be stressful. However, it is possible to manage stress in agency life and beyond. Discover our top tips. - Published: 2023-04-05 - Modified: 2023-05-31 - URL: https://www.housedigital.co.uk/is-marketing-a-stressful-job/ - Categories: House --- > Black Friday was a daunting prospect this year. Take a look at how we achieved massive success for our retail clients - against all the odds! - Published: 2022-12-13 - Modified: 2023-09-08 - URL: https://www.housedigital.co.uk/how-we-tackled-a-daunting-black-friday-period/ - Categories: House, Insights, Paid --- > Making sure that Google crawls sites quickly and efficiently is vital to avoid wasting valuable marketing budget. - Published: 2022-10-07 - Modified: 2023-08-22 - URL: https://www.housedigital.co.uk/making-the-most-of-crawl-budget/ - Categories: House, Insights, SEO --- > Keywords are vitally important in digital marketing & should be used wisely. Read our blog to learn more about how to use keywords in digital marketing activity. - Published: 2022-09-12 - Modified: 2023-09-08 - URL: https://www.housedigital.co.uk/the-importance-of-keywords-in-digital-marketing/ - Categories: House, Insights, SEO --- > In-house vs. agency: which is best? If you’re looking for the right digital marketing job description, read about my first months at a hybrid marketing agency. - Published: 2022-05-26 - Modified: 2022-12-19 - URL: https://www.housedigital.co.uk/first-digital-marketing-job-the-in-house-vs-agency-dilemma/ - Categories: House, Content, Insights --- > Enter the digital revolution and see how data-driven marketing can propel your business into the future. Read House Digital’s guide on how data can help you. - Published: 2022-05-19 - Modified: 2022-12-19 - URL: https://www.housedigital.co.uk/why-your-business-needs-data-driven-marketing/ - Categories: Audits, Content, Insights --- > If you’re aiming to rank higher on Google, follow our 5 easy steps to level up your SEO website content writing. Find out how House Digital can help you. - Published: 2022-04-14 - Modified: 2022-04-14 - URL: https://www.housedigital.co.uk/5-seo-copywriting-tips-to-help-you-rank-2/ - Categories: Content, SEO --- > Lancashire agency House Digital are delighted to have won the SEO contract for B2B and D2C office furniture specialists, Office Furniture Online. - Published: 2022-04-06 - Modified: 2023-08-22 - URL: https://www.housedigital.co.uk/house-digital-awarded-office-furniture-online-seo-contract/ - Categories: House --- > Lancashire agency House Digital have been awarded a 12 month digital marketing contract for expert plumbing and heating company, toasti. - Published: 2022-04-06 - Modified: 2023-09-08 - URL: https://www.housedigital.co.uk/house-digital-awarded-toasti-contract/ - Categories: House --- > The future of digital marketing is in-house but what are the benefits? House Digital explains how in-house can unlock your potential. - Published: 2022-03-29 - Modified: 2022-12-19 - URL: https://www.housedigital.co.uk/is-in-house-digital-marketing-the-future/ - Categories: Content --- > Taking digital marketing in-house is a growing trend, but there are challenges brands face attempting it. Learn how House Digital can help you. - Published: 2022-03-29 - Modified: 2022-12-19 - URL: https://www.housedigital.co.uk/what-are-the-challenges-of-taking-digital-marketing-in-house/ - Categories: Content --- > Looking to better your digital marketing skills? There are a variety of free digital marketing courses to choose from, discover our top 5! - Published: 2022-03-17 - Modified: 2022-12-19 - URL: https://www.housedigital.co.uk/the-best-free-digital-marketing-courses-house-digital/ - Categories: House, Content --- > Storytelling is now a valuable marketing tool. Join us as we examine the science of storytelling & how you can incorporate it into your marketing campaigns. - Published: 2022-03-11 - Modified: 2022-12-19 - URL: https://www.housedigital.co.uk/the-importance-of-storytelling-in-marketing-campaigns/ - Categories: Content, Insights, SEO --- > Fundraising got off to a ‘wheelie’ great start at House Digital, with £600 raised for CATTs at agency Bikeathon! - Published: 2022-03-02 - Modified: 2022-12-19 - URL: https://www.housedigital.co.uk/house-digital-charity-bikeathon-result/ - Categories: House --- > Discover how Google Ads' clever Performance Max campaigns use automation to ensure that your paid advertising campaigns return the best possible results. - Published: 2022-01-25 - Modified: 2022-12-19 - URL: https://www.housedigital.co.uk/google-ads-performance-max-campaigns/ - Categories: Paid --- > House Digital's charity partner for 2022 is CATTs Cancer Awareness for Teens & Twenties! Learn more about the partnership & our Bikeathon challenge. - Published: 2022-01-21 - Modified: 2022-12-19 - URL: https://www.housedigital.co.uk/house-digital-launches-new-partnership-with-catts-with-7-hour-bikeathon-fundraising-event/ - Categories: House --- > Interested in learning how topic clusters can boost your SEO strategy? Here at House Digital we have our own knowledge hub dedicated to expert industry insight. - Published: 2021-12-11 - Modified: 2022-12-19 - URL: https://www.housedigital.co.uk/using-topic-clusters-to-boost-your-seo-strategy/ - Categories: Insights, SEO --- > House Digital empowers you & your team to become in-house digital maestros. Find out more about the benefits of in-house marketing. It’s time to move House! - Published: 2021-12-06 - Modified: 2022-12-19 - URL: https://www.housedigital.co.uk/why-in-house/ - Categories: House Digital marketing is coming home to in-house. We’re all about insourcing and the right blend of outsourcing to empower you and your team. With the right mix of talent, skill and technology, you can achieve your digital goals. Unlock your full potential and discover the benefits of in-housing. --- > Interested in finding out more about how to measure the impact of your brand awareness campaigns? Read on to find out more from the experts at House Digital. - Published: 2021-11-01 - Modified: 2022-04-06 - URL: https://www.housedigital.co.uk/measuring-the-impact-of-investing-in-brand-awareness/ - Categories: Insights, Paid --- - Published: 2021-10-06 - Modified: 2022-04-06 - URL: https://www.housedigital.co.uk/house-digital-the-in-housing-trend-of-2021/ - Categories: House The future of digital marketing is travelling away from agencies, as businesses demand better value for their digital. In 2020, 68% of businesses invested in growing their in-house marketing team, seeking greater transparency, agility and pace. But building an in-house team isn't so straight forward! In this article, we explain the in-housing trend and its hurdles. --- > We know how important trustworthiness is in the digital world, so here we discuss how to go about integrating reviews in your ads to take them to the next level - Published: 2021-09-23 - Modified: 2022-04-06 - URL: https://www.housedigital.co.uk/stars-in-your-ads/ - Categories: Paid --- > Not only is Google an incredibly clever and fascinating search engine, but it is also full of sneaky Easter Eggs. Get reading our latest Digital Lab post now! - Published: 2021-09-23 - Modified: 2021-10-14 - URL: https://www.housedigital.co.uk/googles-interactive-easter-eggs/ - Categories: Insights --- > Looking to market your brand in a natural and cost effective way that is proven to yield huge ROI? Look no further than a brand ambassador. - Published: 2021-09-23 - Modified: 2022-04-06 - URL: https://www.housedigital.co.uk/why-use-brand-ambassadors/ - Categories: Social --- > Are FAQs effective? Why are FAQs important? Learn how to connect with your audience and impress the search engines and read our guide on how to write good FAQs - Published: 2021-09-23 - Modified: 2022-04-06 - URL: https://www.housedigital.co.uk/why-faqs-are-important-to-your-seo-strategy-and-how-to-write-a-good-faq-page/ - Categories: SEO --- > Are you developing or re-launching an online marketing strategy? Take a look at our tips and techniques for generating a successful internet marketing campaign. - Published: 2021-09-23 - Modified: 2021-10-14 - URL: https://www.housedigital.co.uk/tips-for-creating-a-successful-online-marketing-strategy/ - Categories: Insights --- > With manufacturing companies, the first thing to get axed in hard times is the marketing budget. This blog explains the importance of ROI & provides top tips - Published: 2021-09-23 - Modified: 2021-10-14 - URL: https://www.housedigital.co.uk/the-importance-of-measuring-the-roi-of-marketing-spend-for-manufacturing-companies/ - Categories: Insights --- > House Digital takes a look at Facebook's video profile picture option and explains in five simple steps how to turn your Facebook profile picture into a video - Published: 2021-09-23 - Modified: 2021-10-14 - URL: https://www.housedigital.co.uk/our-five-step-guide-to-turning-your-facebook-profile-picture-into-a-video/ - Categories: Social --- > House Digital's first Digital Marketing Masterclass for the engineering and manufacturing sector. This free event will be hosted in our Lancashire office. - Published: 2021-09-23 - Modified: 2021-10-14 - URL: https://www.housedigital.co.uk/our-first-digital-marketing-masterclass-for-manufacturers-and-engineers/ - Categories: Insights --- > Marketing software company, Moz has launched a free domain analysis tool that provides a quick overview of top SEO metrics. Read our latest Digital Lab post - Published: 2021-09-23 - Modified: 2022-04-06 - URL: https://www.housedigital.co.uk/mozs-new-domain-analysis-tool/ - Categories: SEO --- > Creating Google Ads that are engaging for customers can be challenging. Read our Digital Lab to see what our Designers say about using Google Web Designer - Published: 2021-09-23 - Modified: 2022-04-06 - URL: https://www.housedigital.co.uk/how-using-google-web-designer-for-your-google-ads-can-improve-interaction/ - Categories: Paid --- > In this article, House Digital discusses SEO marketing and how SEO can help your business to thrive. Find out how you can improve your online presence. - Published: 2021-09-23 - Modified: 2021-10-14 - URL: https://www.housedigital.co.uk/how-seo-can-help-your-business/ - Categories: SEO --- > In our Digital Lab, we share our knowledge of influencer marketing, including all the benefits it can can bring, like reaching new audiences & growing ROI - Published: 2021-09-23 - Modified: 2021-10-14 - URL: https://www.housedigital.co.uk/benefits-of-influencer-marketing/ - Categories: Social --- > Creativity is what drives us forward, so the Design and Development team at House Digitall decided to add a 'little' fun to Arriva Click's artwork production - Published: 2021-09-23 - Modified: 2022-04-06 - URL: https://www.housedigital.co.uk/adding-a-little-fun-to-arriva-click/ - Categories: Insights --- > Have a look at these free 10 tips from House Digital for creating perfect interesting marketing content for a technical market. - Published: 2021-09-23 - Modified: 2021-10-14 - URL: https://www.housedigital.co.uk/top-10-tips-for-creating-interesting-content-for-a-technical-market/ - Categories: Content --- > We look at why people are making a fuss over Pinterest ads, what the industry trends are for 2020, and how some industry sectors could leverage these insights - Published: 2021-09-23 - Modified: 2022-04-06 - URL: https://www.housedigital.co.uk/why-try-pinterest-advertising/ - Categories: Social --- > In this article, we cover some of the basic principles and thought processes you need to follow to ensure that you maximise your affiliate marketing - Published: 2021-09-23 - Modified: 2021-10-14 - URL: https://www.housedigital.co.uk/what-is-affiliate-marketing/ - Categories: Insights --- > Here at House Digital, we love a good audit so read our Digital Lab post from our Paid Marketing Executive to learn about auditing a Google AdWords Account - Published: 2021-09-23 - Modified: 2021-10-14 - URL: https://www.housedigital.co.uk/how-to-audit-a-google-ads-account/ - Categories: Paid --- > In this blog, we provide you with five practical SEO tips to help boost your domain authority. Read more to find out some quick tips to help boost your SEO! - Published: 2021-09-23 - Modified: 2022-04-06 - URL: https://www.housedigital.co.uk/seo-tips-to-help-boost-your-domain-authority/ - Categories: SEO --- > Ever thought about what happens to your content once it’s out there? Read our blog on why optimisation beats new content production - Published: 2021-09-23 - Modified: 2021-10-14 - URL: https://www.housedigital.co.uk/why-optimisation-beats-new-content-production/ - Categories: Content --- > Utilising the marketing funnel is a sure way to digital success. Read our article on why you should invest in upper funnel advertising. - Published: 2021-09-23 - Modified: 2022-04-06 - URL: https://www.housedigital.co.uk/why-invest-in-upper-funnel-advertising/ - Categories: Paid --- > Keyword research is one of the most important aspects of SEO and online marketing. Read our tips on why wider thinking is important to your keyword research - Published: 2021-09-23 - Modified: 2021-10-14 - URL: https://www.housedigital.co.uk/importance-of-wider-thinking-for-keyword-research/ - Categories: SEO --- > If you’re wondering how to choose a digital marketing agency for your niche or small business, House Digital offers digital services to improve your ranking. - Published: 2021-09-23 - Modified: 2021-10-14 - URL: https://www.housedigital.co.uk/how-to-choose-a-marketing-agency/ - Categories: Insights --- > Read through our tips on how to optimise existing PPC keywords and how to choose new PPC keywords to allow your campaigns to grow. - Published: 2021-09-23 - Modified: 2021-10-14 - URL: https://www.housedigital.co.uk/how-to-choose-ppc-keywords/ - Categories: Paid --- > Read through House Digital's top reasons for using SEO measuring tools to boost SEO performance and improve your SEO analytics - Published: 2021-09-23 - Modified: 2021-10-14 - URL: https://www.housedigital.co.uk/7-good-reasons-why-using-seo-measuring-tools-software-can-boost-your-seo-performance-and-analytics/ - Categories: SEO --- > House Digital has rounded up all you need to know about Google Shopping & what you could be benefiting from if you implemented it into your digital strategy - Published: 2021-09-23 - Modified: 2021-10-14 - URL: https://www.housedigital.co.uk/what-is-google-shopping-and-why-should-you-be-using-it/ - Categories: Paid --- > Read this handy article to learn why reviews are important to a websites SEO strategy and how to get your customers to write them. - Published: 2021-09-23 - Modified: 2021-10-14 - URL: https://www.housedigital.co.uk/how-important-are-google-reviews-for-business-websites/ - Categories: Insights --- > Writing well-optimised content in foreign languages for a global website can create huge challenges. Learn our approach to multilingual keyword research - Published: 2021-09-23 - Modified: 2021-10-14 - URL: https://www.housedigital.co.uk/how-multilingual-keyword-research-can-give-you-global-success/ - Categories: SEO --- > We bust the myths on the taboo subject of structured data and teach you how structured data can help your website, increase CTR and rankings! - Published: 2021-09-23 - Modified: 2021-10-14 - URL: https://www.housedigital.co.uk/why-structured-data-for-seo-isnt-a-waste-of-time/ - Categories: SEO --- > How to outreach content like a boss! Our handy guide teaches you how to outreach content like a boss and how to build your backlink profile to improve your SEO - Published: 2021-09-23 - Modified: 2021-10-14 - URL: https://www.housedigital.co.uk/killer-outreach-techniques/ - Categories: SEO --- > House Digital explains how Content Marketing needs to be incorporated into your Digital Marketing Strategy to stand out from the crowd in this digital era. - Published: 2021-09-22 - Modified: 2021-10-14 - URL: https://www.housedigital.co.uk/why-you-should-be-engaging-in-effective-content-marketing/ - Categories: Content --- - Published: 2021-09-05 - Modified: 2022-04-06 - URL: https://www.housedigital.co.uk/our-proven-process/ - Categories: House From creating our strategy, to predicting results and measuring impact, data is the foundation of everything we do. And we're not afraid of sharing secrets! Our proven process helps us to make digital marketing as accurate, controllable and successful as it can be. --- --- ## Courses - Published: 2023-07-14 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/hd-academy-courses/5-2-projecting-results-measuring-roi/ - Course Categories: SEO Roadmap, Module 5 --- - Published: 2023-05-25 - Modified: 2023-05-26 - URL: https://www.housedigital.co.uk/hd-academy-courses/3-4-kpis-budget-planning-projections/ - Course Categories: SEO Roadmap, Module 3 --- - Published: 2023-03-31 - Modified: 2023-04-03 - URL: https://www.housedigital.co.uk/hd-academy-courses/4-2-always-on-campaign-link-building-techniques/ - Course Categories: SEO Roadmap, Module 4 --- - Published: 2022-08-24 - Modified: 2022-08-25 - URL: https://www.housedigital.co.uk/hd-academy-courses/4-4-conversion-selection-and-tracking/ - Course Categories: Paid Roadmap, Module 4 --- - Published: 2022-08-24 - Modified: 2023-05-26 - URL: https://www.housedigital.co.uk/hd-academy-courses/5-1-maintenance-monitoring/ - Course Categories: Paid Roadmap, Module 5 --- - Published: 2022-08-08 - Modified: 2022-08-08 - URL: https://www.housedigital.co.uk/hd-academy-courses/3-1-creating-your-keyword-strategy/ - Course Categories: Paid Roadmap, Module 3 --- - Published: 2022-07-26 - Modified: 2022-07-26 - URL: https://www.housedigital.co.uk/hd-academy-courses/3-2-writing-brand-enhancing-optimised-content/ - Course Categories: SEO Roadmap, Module 3 --- - Published: 2022-07-18 - Modified: 2022-07-18 - URL: https://www.housedigital.co.uk/hd-academy-courses/2-3-effective-keyword-research/ - Course Categories: Paid Roadmap, Module 2 --- - Published: 2022-07-18 - Modified: 2022-07-19 - URL: https://www.housedigital.co.uk/hd-academy-courses/2-4-identifying-your-campaign-mix/ - Course Categories: Paid Roadmap, Module 2 --- --- ## Lessons - Published: 2023-07-24 - Modified: 2023-07-24 - URL: https://www.housedigital.co.uk/lessons/introduction-11/ --- - Published: 2023-07-24 - Modified: 2023-07-24 - URL: https://www.housedigital.co.uk/lessons/what-is-funnel-optimisation-testing/ --- - Published: 2023-07-24 - Modified: 2023-07-24 - URL: https://www.housedigital.co.uk/lessons/a-b-testing-regimes/ --- - Published: 2023-07-24 - Modified: 2023-07-24 - URL: https://www.housedigital.co.uk/lessons/how-a-b-testing-toolkits-work/ --- - Published: 2023-07-24 - Modified: 2023-07-24 - URL: https://www.housedigital.co.uk/lessons/deciding-what-worked-what-didnt/ --- - Published: 2023-07-24 - Modified: 2023-07-24 - URL: https://www.housedigital.co.uk/lessons/what-metrics-should-you-consider/ --- - Published: 2023-07-24 - Modified: 2023-07-24 - URL: https://www.housedigital.co.uk/lessons/updating-adding-to-a-b-testing-regimes/ --- - Published: 2023-07-24 - Modified: 2023-07-24 - URL: https://www.housedigital.co.uk/lessons/end-of-lesson-summary-2/ --- - Published: 2023-07-17 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/lessons/what-is-the-roi-of-seo/ --- - Published: 2023-07-17 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/lessons/working-within-a-multi-channel-team/ --- - Published: 2023-07-17 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/lessons/kpi-glossary/ --- - Published: 2023-07-14 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/lessons/what-are-kpis-for-seo/ --- - Published: 2023-07-14 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/lessons/domain-authority/ --- - Published: 2023-07-14 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/lessons/how-to-set-up-a-kpi-tracker/ --- - Published: 2023-07-14 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/lessons/measuring-performance-against-kpis/ --- - Published: 2023-07-14 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/lessons/the-optimal-channel-mix/ --- - Published: 2023-07-14 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/lessons/how-to-project-seo-results/ --- - Published: 2023-07-14 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/lessons/projections-2/ --- - Published: 2023-07-14 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/lessons/the-impact-of-domain-rating-domain-authority-on-traffic/ --- - Published: 2023-07-14 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/lessons/measuring-keeping-track-of-seo-roi/ --- - Published: 2023-07-14 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/lessons/using-your-insights-moving-forward/ --- - Published: 2023-07-10 - Modified: 2023-07-10 - URL: https://www.housedigital.co.uk/lessons/introduction-10/ --- - Published: 2023-07-10 - Modified: 2023-07-10 - URL: https://www.housedigital.co.uk/lessons/understanding-campaign-objective-limitations/ --- - Published: 2023-07-10 - Modified: 2023-07-10 - URL: https://www.housedigital.co.uk/lessons/bidding-strategies/ --- - Published: 2023-07-10 - Modified: 2023-07-10 - URL: https://www.housedigital.co.uk/lessons/budgets/ --- - Published: 2023-07-10 - Modified: 2023-07-10 - URL: https://www.housedigital.co.uk/lessons/module-summary/ --- - Published: 2023-06-26 - Modified: 2023-06-26 - URL: https://www.housedigital.co.uk/lessons/introduction-9/ --- - Published: 2023-06-23 - Modified: 2023-06-28 - URL: https://www.housedigital.co.uk/lessons/creating-a-marketing-strategy/ --- - Published: 2023-06-23 - Modified: 2023-06-28 - URL: https://www.housedigital.co.uk/lessons/ad-creative-platform-size-guide/ --- - Published: 2023-06-23 - Modified: 2023-06-28 - URL: https://www.housedigital.co.uk/lessons/considering-a-b-testing/ --- - Published: 2023-06-23 - Modified: 2023-06-28 - URL: https://www.housedigital.co.uk/lessons/design-briefs/ --- - Published: 2023-06-23 - Modified: 2023-06-28 - URL: https://www.housedigital.co.uk/lessons/ad-messaging/ --- - Published: 2023-06-23 - Modified: 2023-06-28 - URL: https://www.housedigital.co.uk/lessons/ad-templates/ --- - Published: 2023-06-23 - Modified: 2023-06-26 - URL: https://www.housedigital.co.uk/lessons/how-to-make-your-creative-compelling/ --- - Published: 2023-05-26 - Modified: 2023-05-26 - URL: https://www.housedigital.co.uk/lessons/end-of-module-task/ --- - Published: 2023-05-25 - Modified: 2023-05-26 - URL: https://www.housedigital.co.uk/lessons/and-finally-2/ --- - Published: 2023-05-23 - Modified: 2023-05-24 - URL: https://www.housedigital.co.uk/lessons/why-defining-your-audience-is-important/ --- - Published: 2023-05-23 - Modified: 2023-05-24 - URL: https://www.housedigital.co.uk/lessons/finding-your-audiences-across-channels/ --- - Published: 2023-05-23 - Modified: 2023-05-24 - URL: https://www.housedigital.co.uk/lessons/understanding-where-your-audience-is-online/ --- - Published: 2023-04-28 - Modified: 2023-05-15 - URL: https://www.housedigital.co.uk/lessons/how-to-measure-roas/ --- - Published: 2023-04-28 - Modified: 2023-05-15 - URL: https://www.housedigital.co.uk/lessons/snapshot-reports/ --- - Published: 2023-04-28 - Modified: 2023-05-15 - URL: https://www.housedigital.co.uk/lessons/kpi-trackers/ --- - Published: 2023-04-28 - Modified: 2023-05-15 - URL: https://www.housedigital.co.uk/lessons/meta-reports/ --- - Published: 2023-04-28 - Modified: 2023-05-15 - URL: https://www.housedigital.co.uk/lessons/google-reports/ --- - Published: 2023-04-28 - Modified: 2023-05-15 - URL: https://www.housedigital.co.uk/lessons/reforecasting/ --- - Published: 2023-04-28 - Modified: 2023-05-15 - URL: https://www.housedigital.co.uk/lessons/introduction-8/ --- - Published: 2023-04-28 - Modified: 2023-05-15 - URL: https://www.housedigital.co.uk/lessons/google-optimisation-scores/ --- - Published: 2023-04-28 - Modified: 2023-05-15 - URL: https://www.housedigital.co.uk/lessons/facebook-delivery-recommendations/ --- - Published: 2023-04-28 - Modified: 2023-05-15 - URL: https://www.housedigital.co.uk/lessons/opteo/ --- - Published: 2023-04-28 - Modified: 2023-05-15 - URL: https://www.housedigital.co.uk/lessons/campaign-performance/ --- - Published: 2023-04-28 - Modified: 2023-05-15 - URL: https://www.housedigital.co.uk/lessons/summary-2/ --- - Published: 2023-04-28 - Modified: 2023-04-28 - URL: https://www.housedigital.co.uk/lessons/introduction-5/ --- - Published: 2023-04-28 - Modified: 2023-04-28 - URL: https://www.housedigital.co.uk/lessons/creating-campaign-account-structures-that-mimic-the-customer-journey/ --- - Published: 2023-04-28 - Modified: 2023-04-28 - URL: https://www.housedigital.co.uk/lessons/the-dos-and-donts-when-building-your-account-architecture/ --- - Published: 2023-04-28 - Modified: 2023-04-28 - URL: https://www.housedigital.co.uk/lessons/understanding-the-variance-of-account-structures-across-channels/ --- - Published: 2023-04-28 - Modified: 2023-05-15 - URL: https://www.housedigital.co.uk/lessons/introduction-6/ --- - Published: 2023-04-28 - Modified: 2023-05-15 - URL: https://www.housedigital.co.uk/lessons/supercharged-ads/ --- - Published: 2023-04-28 - Modified: 2023-05-15 - URL: https://www.housedigital.co.uk/lessons/uploading-your-ads/ --- - Published: 2023-04-28 - Modified: 2023-05-15 - URL: https://www.housedigital.co.uk/lessons/introduction-7/ --- - Published: 2023-04-28 - Modified: 2023-05-15 - URL: https://www.housedigital.co.uk/lessons/how-to-measure-roi/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/lessons/what-is-off-page-off-site-seo/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/lessons/why-are-off-page-seo-factors-important/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/lessons/off-site-links-and-authenticity/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/lessons/how-to-define-a-valuable-backlink/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/lessons/house-digital-top-tips/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/lessons/introduction-4/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/lessons/lets-get-started/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/lessons/how-to-plan-your-link-building-campaign/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/lessons/choosing-the-best-technique/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/lessons/coming-up-with-campaign-themes/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/lessons/should-you-use-paid-links/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/lessons/how-to-keep-an-eye-on-spend-blogger-interactions/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/lessons/the-importance-of-link-trackers/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/lessons/how-to-track-and-measure-performance/ --- - Published: 2023-04-03 - Modified: 2023-04-03 - URL: https://www.housedigital.co.uk/lessons/what-is-the-aim-of-link-building/ --- - Published: 2023-03-31 - Modified: 2023-03-31 - URL: https://www.housedigital.co.uk/lessons/introduction-3/ --- - Published: 2023-03-31 - Modified: 2023-03-31 - URL: https://www.housedigital.co.uk/lessons/understanding-how-links-work-within-seo/ --- - Published: 2023-03-31 - Modified: 2023-04-11 - URL: https://www.housedigital.co.uk/lessons/link-audits/ --- - Published: 2023-03-31 - Modified: 2023-04-12 - URL: https://www.housedigital.co.uk/lessons/utilising-competitor-insights/ --- - Published: 2023-03-31 - Modified: 2023-04-12 - URL: https://www.housedigital.co.uk/lessons/conducting-campaign-ideation/ --- - Published: 2023-03-31 - Modified: 2023-03-31 - URL: https://www.housedigital.co.uk/lessons/and-thats-a-wrap/ --- - Published: 2023-03-31 - Modified: 2023-04-03 - URL: https://www.housedigital.co.uk/lessons/always-on-link-building/ --- - Published: 2023-03-31 - Modified: 2023-04-03 - URL: https://www.housedigital.co.uk/lessons/digital-pr-and-link-building/ --- - Published: 2023-03-31 - Modified: 2023-04-03 - URL: https://www.housedigital.co.uk/lessons/press-releases/ --- - Published: 2023-03-31 - Modified: 2023-04-03 - URL: https://www.housedigital.co.uk/lessons/choosing-your-anchor-text/ --- - Published: 2023-01-04 - Modified: 2023-01-04 - URL: https://www.housedigital.co.uk/lessons/what-is-the-goal-of-your-page/ --- - Published: 2022-12-23 - Modified: 2023-01-04 - URL: https://www.housedigital.co.uk/lessons/using-seo-tactics-alongside-user-journey/ --- - Published: 2022-12-23 - Modified: 2023-01-04 - URL: https://www.housedigital.co.uk/lessons/how-do-you-want-your-user-to-interact/ --- - Published: 2022-12-23 - Modified: 2023-01-04 - URL: https://www.housedigital.co.uk/lessons/how-to-assess-a-users-behaviour/ --- - Published: 2022-11-18 - Modified: 2022-11-18 - URL: https://www.housedigital.co.uk/lessons/what-is-on-page-seo/ --- - Published: 2022-11-18 - Modified: 2022-11-18 - URL: https://www.housedigital.co.uk/lessons/what-is-on-page-technical-seo/ --- - Published: 2022-11-18 - Modified: 2023-01-06 - URL: https://www.housedigital.co.uk/lessons/why-make-your-pages-seo-friendly/ --- - Published: 2022-11-18 - Modified: 2022-12-13 - URL: https://www.housedigital.co.uk/lessons/how-do-you-find-technical-seo-factors/ --- - Published: 2022-11-18 - Modified: 2022-12-13 - URL: https://www.housedigital.co.uk/lessons/technical-seo-on-page-seo-factors/ --- - Published: 2022-11-18 - Modified: 2022-12-13 - URL: https://www.housedigital.co.uk/lessons/top-tips/ --- - Published: 2022-08-25 - Modified: 2022-08-25 - URL: https://www.housedigital.co.uk/lessons/using-utm-tracking-to-monitor-performance/ --- - Published: 2022-08-25 - Modified: 2023-04-11 - URL: https://www.housedigital.co.uk/lessons/how-to-set-up-your-columns/ --- - Published: 2022-08-25 - Modified: 2022-08-25 - URL: https://www.housedigital.co.uk/lessons/introduction-to-creating-snapshot-reports-using-supermetrics/ --- - Published: 2022-08-25 - Modified: 2022-08-25 - URL: https://www.housedigital.co.uk/lessons/maintenance/ --- - Published: 2022-08-25 - Modified: 2022-08-25 - URL: https://www.housedigital.co.uk/lessons/summary/ --- - Published: 2022-08-24 - Modified: 2022-08-24 - URL: https://www.housedigital.co.uk/lessons/selecting-conversion-tracking-per-channel/ --- --- ## Topics - Published: 2023-08-22 - Modified: 2023-08-22 - URL: https://www.housedigital.co.uk/topic/performance-max/ --- - Published: 2023-08-22 - Modified: 2023-08-22 - URL: https://www.housedigital.co.uk/topic/discovery/ --- - Published: 2023-07-24 - Modified: 2023-07-24 - URL: https://www.housedigital.co.uk/topic/test-1/ --- - Published: 2023-07-24 - Modified: 2023-07-24 - URL: https://www.housedigital.co.uk/topic/test-2/ --- - Published: 2023-07-17 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/topic/how-long-does-it-take-to-see-seo-results/ --- - Published: 2023-07-17 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/topic/why-measure-seo-roi/ --- - Published: 2023-07-17 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/topic/how-to-measure-roi/ --- - Published: 2023-07-17 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/topic/identify-quick-wins-low-hanging-fruit/ --- - Published: 2023-07-17 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/topic/streamline-automate-tasks/ --- - Published: 2023-07-17 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/topic/streamline-automate-tasks-2/ --- - Published: 2023-07-17 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/topic/what-is-the-optimal-channel-mix/ --- - Published: 2023-07-17 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/topic/what-is-direct-traffic/ --- - Published: 2023-07-17 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/topic/what-is-organic-traffic/ --- - Published: 2023-07-17 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/topic/what-is-paid-advertising/ --- - Published: 2023-07-17 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/topic/email-marketing/ --- - Published: 2023-07-17 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/topic/cvr-results-vs-industry-benchmarks/ --- - Published: 2023-07-17 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/topic/awareness/ --- - Published: 2023-07-17 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/topic/consideration-3/ --- - Published: 2023-07-17 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/topic/conversion-3/ --- - Published: 2023-07-17 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/topic/retention-3/ --- - Published: 2023-07-17 - Modified: 2023-07-17 - URL: https://www.housedigital.co.uk/topic/tracking-measuring-seo-performance/ --- - Published: 2023-07-10 - Modified: 2023-07-10 - URL: https://www.housedigital.co.uk/topic/google-3/ --- - Published: 2023-07-10 - Modified: 2023-07-10 - URL: https://www.housedigital.co.uk/topic/meta-4/ --- - Published: 2023-07-10 - Modified: 2023-07-10 - URL: https://www.housedigital.co.uk/topic/conversions-with-smart-bidding/ --- - Published: 2023-07-10 - Modified: 2023-07-10 - URL: https://www.housedigital.co.uk/topic/clicks-with-cpc-bidding/ --- - Published: 2023-07-10 - Modified: 2023-07-10 - URL: https://www.housedigital.co.uk/topic/bidding-strategies-on-meta/ --- - Published: 2023-07-10 - Modified: 2023-07-10 - URL: https://www.housedigital.co.uk/topic/bidding-strategies-on-tiktok/ --- - Published: 2023-07-10 - Modified: 2023-07-10 - URL: https://www.housedigital.co.uk/topic/bidding-strategies-on-linkedin/ --- - Published: 2023-07-10 - Modified: 2023-07-10 - URL: https://www.housedigital.co.uk/topic/summary/ --- - Published: 2023-05-26 - Modified: 2023-05-26 - URL: https://www.housedigital.co.uk/topic/paid-kpis/ --- - Published: 2023-05-26 - Modified: 2023-05-26 - URL: https://www.housedigital.co.uk/topic/tiktok-2/ --- - Published: 2023-05-25 - Modified: 2023-05-26 - URL: https://www.housedigital.co.uk/topic/what-are-kpis/ --- - Published: 2023-05-25 - Modified: 2023-05-26 - URL: https://www.housedigital.co.uk/topic/identifying-kpis-per-funnel-stage/ --- - Published: 2023-05-25 - Modified: 2023-05-26 - URL: https://www.housedigital.co.uk/topic/important-metrics-determine-campaign-success/ --- - Published: 2023-05-25 - Modified: 2023-05-26 - URL: https://www.housedigital.co.uk/topic/allocating-budget-across-channels/ --- - Published: 2023-05-25 - Modified: 2023-05-26 - URL: https://www.housedigital.co.uk/topic/risks-of-unclear-objectives-when-setting-budgets/ --- - Published: 2023-05-25 - Modified: 2023-05-26 - URL: https://www.housedigital.co.uk/topic/forecasting-results-to-determine-what-success-should-look-like/ --- - Published: 2023-05-25 - Modified: 2023-05-26 - URL: https://www.housedigital.co.uk/topic/deciphering-where-you-should-see-increases-in-performance/ --- - Published: 2023-05-23 - Modified: 2023-05-24 - URL: https://www.housedigital.co.uk/topic/defining-your-macros/ --- - Published: 2023-05-23 - Modified: 2023-05-24 - URL: https://www.housedigital.co.uk/topic/defining-your-micros/ --- - Published: 2023-05-23 - Modified: 2023-05-24 - URL: https://www.housedigital.co.uk/topic/helpful-tips-for-finding-audiences/ --- - Published: 2023-04-28 - Modified: 2023-05-26 - URL: https://www.housedigital.co.uk/topic/google-search-5/ --- - Published: 2023-04-28 - Modified: 2023-05-26 - URL: https://www.housedigital.co.uk/topic/google-display-2/ --- - Published: 2023-04-28 - Modified: 2023-05-26 - URL: https://www.housedigital.co.uk/topic/youtube-2/ --- - Published: 2023-04-28 - Modified: 2023-05-26 - URL: https://www.housedigital.co.uk/topic/google-shopping-4/ --- - Published: 2023-04-28 - Modified: 2023-05-26 - URL: https://www.housedigital.co.uk/topic/meta-2/ --- - Published: 2023-04-28 - Modified: 2023-05-26 - URL: https://www.housedigital.co.uk/topic/linkedin-2/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/topic/securing-valuable-off-site-links/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/topic/securing-valuable-off-site-links-directories/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/topic/securing-valuable-off-site-links-brand-partners/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/topic/securing-valuable-off-site-links-guest-post-influencer-content-content-placement/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/topic/securing-valuable-off-site-links-media-requests/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/topic/disinheriting-harmful-backlinks/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/topic/re-securing-links-unlinked-brand-mentions/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/topic/social-media/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/topic/review-platforms/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/topic/local-listings/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/topic/link-building-and-the-correlation-with-site-success/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/topic/when-can-you-expect-to-see-performance-growth/ --- - Published: 2023-04-03 - Modified: 2023-04-03 - URL: https://www.housedigital.co.uk/topic/campaign-ideation/ --- - Published: 2023-04-03 - Modified: 2023-04-03 - URL: https://www.housedigital.co.uk/topic/strategies-for-placing-links/ --- - Published: 2023-04-03 - Modified: 2023-04-03 - URL: https://www.housedigital.co.uk/topic/what-you-need-to-know-about-back-linking/ --- - Published: 2023-04-03 - Modified: 2023-04-03 - URL: https://www.housedigital.co.uk/topic/how-can-you-detect-penalisation/ --- - Published: 2023-04-03 - Modified: 2023-04-03 - URL: https://www.housedigital.co.uk/topic/things-to-consider-when-checking-the-quality-of-links/ --- - Published: 2023-03-31 - Modified: 2023-03-31 - URL: https://www.housedigital.co.uk/topic/external-links/ --- - Published: 2023-03-31 - Modified: 2023-03-31 - URL: https://www.housedigital.co.uk/topic/internal-links/ --- - Published: 2023-03-31 - Modified: 2023-03-31 - URL: https://www.housedigital.co.uk/topic/how-to-set-up-an-internal-linking-strategy/ --- - Published: 2023-03-31 - Modified: 2023-03-31 - URL: https://www.housedigital.co.uk/topic/how-to-avoid-attracting-spam-links/ --- - Published: 2023-03-31 - Modified: 2023-03-31 - URL: https://www.housedigital.co.uk/topic/how-to-find-out-if-you-have-spam-links/ --- - Published: 2023-03-31 - Modified: 2023-04-03 - URL: https://www.housedigital.co.uk/topic/what-is-forum-link-building/ --- - Published: 2023-03-31 - Modified: 2023-04-03 - URL: https://www.housedigital.co.uk/topic/what-is-directory-link-building/ --- - Published: 2023-03-31 - Modified: 2023-04-03 - URL: https://www.housedigital.co.uk/topic/what-are-unlinked-brand-mentions/ --- - Published: 2023-03-31 - Modified: 2023-04-03 - URL: https://www.housedigital.co.uk/topic/what-is-broken-link-building/ --- - Published: 2023-03-31 - Modified: 2023-04-03 - URL: https://www.housedigital.co.uk/topic/what-is-reverse-image-search-link-building/ --- - Published: 2023-03-31 - Modified: 2023-04-03 - URL: https://www.housedigital.co.uk/topic/how-to-find-opportunities-haro-press-plugs-twitter/ --- - Published: 2023-03-31 - Modified: 2023-04-03 - URL: https://www.housedigital.co.uk/topic/how-to-create-the-perfect-answer/ --- - Published: 2023-03-31 - Modified: 2023-04-03 - URL: https://www.housedigital.co.uk/topic/best-practice/ --- - Published: 2023-03-31 - Modified: 2023-04-03 - URL: https://www.housedigital.co.uk/topic/distributing-your-press-release-quality-over-quantity/ --- - Published: 2023-03-31 - Modified: 2023-04-03 - URL: https://www.housedigital.co.uk/topic/writing-a-good-press-release/ --- - Published: 2023-03-31 - Modified: 2023-04-03 - URL: https://www.housedigital.co.uk/topic/the-limitations-of-relying-on-press-releases-for-link-building/ --- - Published: 2023-03-31 - Modified: 2023-04-03 - URL: https://www.housedigital.co.uk/topic/types-of-anchor-text/ --- - Published: 2023-03-31 - Modified: 2023-04-03 - URL: https://www.housedigital.co.uk/topic/how-to-optimise-your-anchor-text/ --- - Published: 2022-12-23 - Modified: 2023-01-04 - URL: https://www.housedigital.co.uk/topic/journey-mapping/ --- - Published: 2022-08-25 - Modified: 2023-05-26 - URL: https://www.housedigital.co.uk/topic/google-search-4/ --- - Published: 2022-08-25 - Modified: 2023-04-11 - URL: https://www.housedigital.co.uk/topic/google-display-youtube-3/ --- - Published: 2022-08-25 - Modified: 2022-08-25 - URL: https://www.housedigital.co.uk/topic/google-shopping-3/ --- - Published: 2022-08-25 - Modified: 2022-08-25 - URL: https://www.housedigital.co.uk/topic/meta-linkedin-snapchat-tiktok-pinterest/ --- - Published: 2022-08-24 - Modified: 2022-08-25 - URL: https://www.housedigital.co.uk/topic/meta/ --- - Published: 2022-08-24 - Modified: 2022-08-25 - URL: https://www.housedigital.co.uk/topic/google/ --- - Published: 2022-08-08 - Modified: 2022-08-08 - URL: https://www.housedigital.co.uk/topic/broad-match/ --- - Published: 2022-08-08 - Modified: 2022-08-08 - URL: https://www.housedigital.co.uk/topic/phrase-match/ --- - Published: 2022-08-08 - Modified: 2022-08-08 - URL: https://www.housedigital.co.uk/topic/exact-match/ --- - Published: 2022-08-08 - Modified: 2022-08-08 - URL: https://www.housedigital.co.uk/topic/do/ --- - Published: 2022-08-08 - Modified: 2022-08-08 - URL: https://www.housedigital.co.uk/topic/dont/ --- - Published: 2022-08-08 - Modified: 2022-08-08 - URL: https://www.housedigital.co.uk/topic/examples/ --- - Published: 2022-07-26 - Modified: 2022-07-26 - URL: https://www.housedigital.co.uk/topic/how-to-avoid-it/ --- - Published: 2022-07-26 - Modified: 2022-07-27 - URL: https://www.housedigital.co.uk/topic/how-to-plan-content/ --- - Published: 2022-07-26 - Modified: 2022-07-26 - URL: https://www.housedigital.co.uk/topic/what-are-headers/ --- - Published: 2022-07-26 - Modified: 2022-07-26 - URL: https://www.housedigital.co.uk/topic/types-of-header-tags-and-keyword-placement/ --- - Published: 2022-07-26 - Modified: 2022-07-26 - URL: https://www.housedigital.co.uk/topic/the-reader-experience/ --- - Published: 2022-07-26 - Modified: 2022-07-26 - URL: https://www.housedigital.co.uk/topic/writing-optimised-meta-titles-and-descriptions/ --- --- ## Quizzes - Published: 2023-07-24 - Modified: 2023-07-24 - URL: https://www.housedigital.co.uk/quizzes/knowledge-check-4/ --- - Published: 2023-06-28 - Modified: 2023-06-28 - URL: https://www.housedigital.co.uk/quizzes/end-of-module-task-2/ --- - Published: 2023-06-23 - Modified: 2023-06-28 - URL: https://www.housedigital.co.uk/quizzes/test-your-knowledge/ --- - Published: 2023-05-24 - Modified: 2023-08-11 - URL: https://www.housedigital.co.uk/quizzes/task-15/ --- - Published: 2023-04-28 - Modified: 2023-04-28 - URL: https://www.housedigital.co.uk/quizzes/knowledge-check-3/ --- - Published: 2023-04-28 - Modified: 2023-04-28 - URL: https://www.housedigital.co.uk/quizzes/task-12/ --- - Published: 2023-04-28 - Modified: 2023-05-26 - URL: https://www.housedigital.co.uk/quizzes/task-14/ --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/quizzes/knowledge-recap/ --- - Published: 2023-03-31 - Modified: 2023-04-24 - URL: https://www.housedigital.co.uk/quizzes/link-audit-task/ --- - Published: 2022-12-23 - Modified: 2023-01-10 - URL: https://www.housedigital.co.uk/quizzes/end-of-module-task/ --- - Published: 2022-08-25 - Modified: 2022-08-25 - URL: https://www.housedigital.co.uk/quizzes/end-of-lesson-task-2/ --- - Published: 2022-08-25 - Modified: 2023-01-10 - URL: https://www.housedigital.co.uk/quizzes/task-10/ --- - Published: 2022-08-25 - Modified: 2023-01-10 - URL: https://www.housedigital.co.uk/quizzes/task-11/ --- - Published: 2022-08-24 - Modified: 2023-01-10 - URL: https://www.housedigital.co.uk/quizzes/task-9/ --- - Published: 2022-08-08 - Modified: 2023-01-10 - URL: https://www.housedigital.co.uk/quizzes/end-of-lesson-assessment-2/ --- - Published: 2022-07-26 - Modified: 2023-08-11 - URL: https://www.housedigital.co.uk/quizzes/task-5/ --- - Published: 2022-07-26 - Modified: 2022-11-17 - URL: https://www.housedigital.co.uk/quizzes/task-6/ --- - Published: 2022-07-26 - Modified: 2023-01-10 - URL: https://www.housedigital.co.uk/quizzes/task-7/ --- - Published: 2022-07-26 - Modified: 2023-01-10 - URL: https://www.housedigital.co.uk/quizzes/task-8/ --- - Published: 2022-07-18 - Modified: 2023-08-11 - URL: https://www.housedigital.co.uk/quizzes/end-of-lesson-assessment/ --- - Published: 2022-07-18 - Modified: 2022-07-22 - URL: https://www.housedigital.co.uk/quizzes/task-3/ --- - Published: 2022-07-18 - Modified: 2022-07-22 - URL: https://www.housedigital.co.uk/quizzes/task-4/ --- - Published: 2022-07-18 - Modified: 2022-07-22 - URL: https://www.housedigital.co.uk/quizzes/end-of-lesson-task/ --- - Published: 2022-03-22 - Modified: 2022-03-22 - URL: https://www.housedigital.co.uk/quizzes/end-of-course-quiz/ --- - Published: 2022-03-21 - Modified: 2022-06-21 - URL: https://www.housedigital.co.uk/quizzes/knowledge-quiz/ --- - Published: 2022-03-16 - Modified: 2022-06-28 - URL: https://www.housedigital.co.uk/quizzes/task/ --- - Published: 2022-03-01 - Modified: 2022-03-01 - URL: https://www.housedigital.co.uk/quizzes/end-of-lesson-assessment-task-1-copy/ --- - Published: 2022-03-01 - Modified: 2022-03-01 - URL: https://www.housedigital.co.uk/quizzes/end-of-lesson-assessment-task-2-copy/ --- - Published: 2022-02-17 - Modified: 2023-08-10 - URL: https://www.housedigital.co.uk/quizzes/the-role-of-each-advertising-channel-across-the-funnel-task/ --- - Published: 2022-01-20 - Modified: 2023-07-21 - URL: https://www.housedigital.co.uk/quizzes/1-benchmark-assessment/ --- - Published: 2022-01-20 - Modified: 2023-07-25 - URL: https://www.housedigital.co.uk/quizzes/2-what-marketing-activity-does-your-business-already-do/ --- - Published: 2022-01-20 - Modified: 2023-07-21 - URL: https://www.housedigital.co.uk/quizzes/3-what-channels-have-you-got-personal-experience-using/ --- - Published: 2022-01-20 - Modified: 2023-07-21 - URL: https://www.housedigital.co.uk/quizzes/4-what-interests-you-most-about-paid-advertising/ --- - Published: 2022-01-20 - Modified: 2023-07-25 - URL: https://www.housedigital.co.uk/quizzes/end-of-lesson-assessment-task-1/ --- - Published: 2022-01-20 - Modified: 2023-07-25 - URL: https://www.housedigital.co.uk/quizzes/end-of-lesson-assessment-task-2/ --- - Published: 2022-01-20 - Modified: 2022-02-17 - URL: https://www.housedigital.co.uk/quizzes/how-you-pay-for-paid-advertising-knowledge-check/ --- --- ## Challenge Exams --- ## Certificates --- ## Groups --- ## Packages --- ## Projects --- ## Services --- ## Careers --- ## Sectors - Published: 2025-01-28 - Modified: 2026-08-06 - URL: https://www.housedigital.co.uk/sectors/manufacturing/ We're not your typical manufacturing digital marketing agency - we are seasoned experts in the sector and really get what makes your customers tick. --- --- ## Trophy - Published: 2025-01-28 - Modified: 2025-02-11 - URL: https://www.housedigital.co.uk/trophy/marketing-agency-of-the-year-4/ - Tags: 2023 --- - Published: 2025-01-28 - Modified: 2025-02-11 - URL: https://www.housedigital.co.uk/trophy/marketing-agency-of-the-year-5/ - Tags: SEO, 2024 --- - Published: 2025-01-28 - Modified: 2025-02-11 - URL: https://www.housedigital.co.uk/trophy/marketing-agency-of-the-year-6/ - Tags: 2024 --- - Published: 2025-01-28 - Modified: 2025-02-11 - URL: https://www.housedigital.co.uk/trophy/marketing-agency-of-the-year-7/ - Tags: SEO, 2024 --- - Published: 2025-01-28 - Modified: 2025-02-11 - URL: https://www.housedigital.co.uk/trophy/marketing-agency-of-the-year-8/ - Tags: SEO, 2024 --- --- ## Submitted Essays --- ## Assignments ---