The Lick of Paint

Level up your digital campaigns

The Lick of Paint

The Lick of Paint is for businesses who have already started their digital transformation and have most of their digital channels up and running. All you need is a Lick of Paint to take it to the next level! We truly get under the skin of your digital channels with our in-depth audits to assess your performance. We celebrate your successes and expose your weaknesses to identify where there’s room for improvement.

Your conversion rates might be skimming below industry averages, your channel mix may be less than ideal or your CPA may be permanently under attack in board meetings. Our approach is always an analytical one, so that we can put forward critical improvements with confidence. Thanks to our detailed audits and strong list of recommendations, your campaigns can go from ‘performing well’ to ‘setting the standards!’


  • In-depth multi-channel or single channel audit – Which can be implemented to improve overall traffic levels and conversion rates.
  • Paid channel – An analysis of your paid advertising funnel, channel mix, budget splits, audience targeting and account structure review.
  • Organic channel – A visibility and content gap analysis, link profile analysis, technical SEO audit and on-page optimisation audit.
  • Website – We compare your current vs optimal channel mix, analysing user flows, dwell time, and drop off rates to optimise your conversion rate.


We provide you with a ‘hit list’ of improvements using our RAAS approach (Research, Analysis, Audits and Strategy.) Basically, we do our homework and we do it well!

By working with statistics and market reports, carrying out in-depth audits into market and industry insights, we can boost your ROI and reduce wasted marketing spend.

Thorough audience analysis using data, social listening, interviews, focus groups and surveys means that you can reach the right people, at the right time.

We leave you with a clear prioritised list of actions, ready for you to implement and take your digital performance to the next level.

Case Study

Forever Unique

Forever Unique is a luxury fashion brand, specialising in ladies occassionwear. Established in 2008 by lifelong fashion lover and female boss Seema Malhotra, Forever Unique has since become a regular on the red carpet. We uncovered technical SEO issues which were hindering the site from ranking well in the SERPs and developed a tailored SEO strategy to increase brand awareness and traffic, as well as revenue.

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  • 29% Increase in domain authority
  • 225% Increase in organic ranking keywords in a 12 month period
  • 25% Increase in revenue in a 3 month period


House Digital has been a central part of our team. Without their technical SEO knowledge and expertise, the website launch would have undoubtedly not been as successful as it was. The growth in organic traffic has made a huge difference to our business and it is great to see our investment paying off. To be making purchase decisions in line with customer search behaviour is exactly where we want to be as a brand!

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