New Baby

Launch a product or service with a bang

The New Baby

Whether you’re looking to launch in a new region, add a new string to your bow, introduce the latest product craze or dominate your market with a niche service offering, it can be hard to know where to start. Expanding your online reach can be essential to the success of your new product or service launch. It’s important to get to know your target audiences inside and out and appeal to them at every stage of the marketing funnel. Harness your target methods correctly, and you’ll be sure to thrive – not flop!

You may be well established in your marketplace, but launching a new product or service can still feel like venturing into murky, uncharted waters. Sound familiar? The New Baby package is just what you need, offering all encompassing support to deliver your new product or service offering with impact. With our tried and tested approach, we do away with the guesswork to help you secure a healthy ROI, avoid wasting advertising spend, and launch with confidence.

Features

  • Thorough market and industry analysis to identify any opportunities or threats that are relevant to the new launch.
  • We will create a master launch plan, covering all the bases and project management against this complete and exhaustive plan.
  • Creation of assets, copy, web pages and campaigns to launch your new product or service with maximum impact.
  • A detailed performance analysis and report to identify short-term, medium term and long-term actions and KPIs.

Benefits

Thanks to our signature RAAS approach (Research, Audit, Analysis and Strategy) we can fully understand your market opportunities and threats in great detail, to avoid any unpleasant surprises.

We target the right people, at the right time, by spending a lot of time thinking about your target audiences and building them out into real people in our minds (yes, we name them!).

When the launch date comes around, we already know what success looks like and carefully monitor performance against this, ending the campaign with detailed performance reporting and a roadmap for your future.

Omni-channel marketing campaigns with attention grabbing assets and hard hitting copy will target your audience at every stage of the marketing funnel.

Case Study

Forever Unique

Forever Unique is a luxury fashion brand, specialising in ladies occassionwear. Established in 2008 by lifelong fashion lover and female boss Seema Malhotra, Forever Unique has since become a regular on the red carpet. We uncovered technical SEO issues which were hindering the site from ranking well in the SERPs and developed a tailored SEO strategy to increase brand awareness and traffic, as well as revenue.

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Results

  • 29% Increase in domain authority
  • 225% Increase in organic ranking keywords in a 12 month period
  • 25% Increase in revenue in a 3 month period

Testimonial

House Digital has been a central part of our team. Without their technical SEO knowledge and expertise, the website launch would have undoubtedly not been as successful as it was. The growth in organic traffic has made a huge difference to our business and it is great to see our investment paying off. To be making purchase decisions in line with customer search behaviour is exactly where we want to be as a brand!

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