Aesthetic Pharmacy Client

Objective

This client operates in a hugely competitive market, with many restrictions on advertising their products. Our challenge was to reach the correct decision-maker with our ads and content, cut through the noise in a saturated market, drive new customer acquisition, and gain market share.

We needed to come up with a strategy that would create the right channel mix to achieve growth while reducing the overall CPA. Safe to say we achieved that…and much more!

Great results, the adaptable and flexible approach was crucial to the success of this campaign. Overcoming the limitations on ads demonstrated House’s experience and expertise.

UK Agency Awards

What We Did

From an Organic perspective, we created a full-funnel keyword strategy and optimised and created new content across over 200 pages and blogs, as well as driving high-quality backlinks to improve visibility in position 1-3 rankings. After an initial robust technical SEO audit, we implemented critical actions across the site as well as supporting the client’s internal team through a website migration.

As part of our Paid efforts, we implemented a wide-scale restructure across all paid campaigns to improve visibility and new user acquisition. This included launching upper-funnel advertising campaigns across YouTube and Display. We also worked to consistently implement new creative and copy and test regimes.

These multi-channel strategies led to some incredible results for the brand. Our SEO efforts resulted in a 135% increase in organic sessions over 12 months and an uplift in revenue of 22%!

One of the most standout achievements however came from our digital PR strategies. Thanks to building out a natural link profile for the site, claiming any unlinked brand mentions, and focusing on DRs of 50+, we were able to increase Referring Domains with a DR50+ by a staggering 643%!

In terms of Paid results, the introduction of new campaigns across YouTube and Display as well as a full restructure and expansion of Search campaigns saw sales increase by 46%, equating to a 102% increase in ROAS, all while maintaining ad spend budget and reducing branded bidding by 40%.

Overall, the site’s online presence has gone from strength to strength over the past year, witnessing a 79% increase in sessions to site, a 24% increase in ROI, and a 70% increase in that all-important revenue.

Award Nominations

UK Agency Awards Best Integrated Campaign

Prolific North Awards Best Integrated Campaign