Alfa Holidays
Alfa Holidays
Alfa Holidays: Proof That SEO Doesn't Have to Take 12 Months
Objective
Coach holidays is a high intent, high converting category, and ‘coach holidays’ is the keyword that matters most. Post-migration, Alfa Holidays weren’t visible for it. With Leger and Caledonian Travel dominating the space, the goal was simple: get into the conversation, fast, and start winning share where it counts.
What We Did
No link building. No 12-month roadmap. We identified the categories that convert, found the on-page gaps holding Alfa Holidays back, and executed with precision. SEO works fast when you’re strategic about where you focus.
The month on month growth is significant, and link building hasn’t even started yet.
Organic share of voice has grown from 9.9% to 11% in a single month, directly at the expense of Leger and Caledonian Travel. In a category where customers convert, that’s not a vanity metric. That’s revenue moving to Alfa Holidays and away from competitors.
And in AI-powered search, the brand is already showing up where it matters most. Alfa Holidays now appears in Google AI Mode when customers search “I want a coach holiday in the UK” putting them in front of high-intent travellers at the exact moment they’re ready to book.
Key Results
Pos 2
Ranking for 'Coach Holidays'
+29%
Organic Traffic MoM
+11%
Organic Share of Voice (from 9.9%)
+88%
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EGO
EGO has always dominated the shoe market, but what about the highly competitive fashion space? The brand enlisted us to grow their organic share of voice and move away from being visible as a shoe-only brand.
