AWDis Paid

Objective

The client’s objectives were to increase brand visibility, reach their target audience cost-efficiently, and strengthen brand perception. The aim was to enhance the brand’s presence across key paid media channels, ensuring it was seen by a larger and more relevant audience.

By identifying and engaging the most relevant audience segments through data-driven targeting, the goal was to maximise reach and engagement while maintaining cost efficiency, gradually building familiarity and guiding prospects through the customer journey.

Finally, strengthening brand perception involved positioning the brand positively within the audience by communicating its core values, quality, and credibility to reinforce trust and affinity among the target audience.

What We Did

We began by launching a series of integrated, multi-channel campaigns across Demand Gen, Meta, and LinkedIn, designed to put the brand in front of the right people, in the right places, at the right time.

Early on, we identified opportunities to refine tracking and performance data, resolving LinkedIn and Meta Pixel issues to ensure every impression, click, and conversion was captured accurately. With cleaner data feeding our insights, we were able to fine-tune our approach and optimise campaign performance in real time. This resulted in a +62% increase in Paid Clicks.

To make each platform work harder, we developed bespoke creative assets tailored to their unique audiences and formats, from engaging visuals to compelling ad copy that brought the brand’s personality to life.

Furthermore, we defined and implemented four core audience segments across LinkedIn and Meta, allowing us to reach the most relevant users with precision. The result was a cohesive, data-driven campaign that not only expanded reach but also deepened engagement and strengthened the brand’s presence across every touchpoint.