Base Camp Food

Objective

Base Camp Food came to us with strong brand recognition but limited organic reach beyond branded searches. Operating in a niche but growing market, they needed to build authority around key category terms like ‘camping food’, ‘hiking meals’ and ‘freeze dried food’  and capitalise on the growing role of AI in shaping purchase decisions.

Our audit identified clear opportunities: thin content across key category and product pages, limited structured data, and an underdeveloped backlink profile. We set out to build a strategy that would drive non-branded growth, establish topical authority, and position Base Camp Food as the go to recommendation across both search engines and AI driven responses.

What We Did

We began by structuring content and schema specifically for AI engine visibility, ensuring Base Camp Food would appear not just in traditional search results, but in the AI driven citations and placements that are increasingly influencing buying decisions. This was central to everything we built.

To establish topical authority, we delivered SEO driven long form content across key category terms, strengthening AI readiness signals and giving search engines a clear picture of Base Camp Food’s expertise in the outdoor food space.

On the technical side, we implemented product and product variant schema markup to improve structured data coverage, and deployed shipping and returns schema to surface key purchase information directly in search results and AI responses, reducing friction for users at the point of intent.

We complemented this with a sustained authority building link programme to grow domain trust and off site credibility, while simultaneously optimising the purchase journey to reduce friction and maximise conversion from the increased organic traffic we were driving.