Chill Factore relied heavily on the Search Network and branded search terms, which was a limited and expensive acquisition model. We implemented an omni-channel approach, thus reducing CPA and widening the funnel.
As part of the change of direction, we focused on new customer acquisition, which entailed getting the brand in front of relevant users that were not considering going to Chill Factore.
Utilising a plethora of paid advertising channels, including Display and Social, we were able to target users more broadly online.
In tandem with this, we utilised detailed audience targeting to deliver very direct messaging to users based on their needs and interests, delivering a more personalised approach.
By implementing effective remarketing across paid channels, we delivered tailored ad messaging to nurture users through the booking process.
As part of the change in organic direction, we created a robust backlinking strategy to improve the site’s Domain Authority and therefore increase overall organic rankings, search visibility and consequently, conversions.
We produced well-optimised content, targeting keywords organically and thereby increasing the level of Google indexed pages.
From a technical SEO perspective, we reviewed technical issues, as well as the overall site structure, in order to ensure that the site health was optimal and could be easily crawled by Google crawlers.
Lastly, we deployed strategic SEO strategies working alongside an established PR team, in order to boost the Share of Voice and visibility for Chill Factore for ‘family activity’ and ‘top attraction’ related keyword themes.
What We Achieved
17%YOY Increase in average order value
287%YOY Increase in revenue during peak season
38%Drop in CPC
188%YOY Increase in sales that were assisted through paid
202%YOY Increase in revenue that was assisted through paid
232%YOY Increase in sales during peak season
The House Digital team have been a huge support to us over the years. They’ve really gotten under the skin of the business and have become a true extension of the team. They’ve not only helped us to understand who are digital customers are, but have also uncovered untapped opportunities for us in a competitive digital space. House Digital consistently guide us towards the most appropriate channels to reach our customers and our business objectives.
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