Closer Pets
Closer Pets
Closer Pets, a leading provider of innovative pet care solutions, was facing a significant challenge: lost sales signals due to the increasing limitations of browser-based tracking. They need a fix...and fast.
Objective
The GA4 and ad platform results for Closer Pets’ Shopify website were ~50% off their website results, hampering platform optimisation and obscuring the true return on paid media. This made it difficult to make data-backed business decisions.
We made it our mission here at House Digital to implement server-side tracking that would recover lost data signals, strengthen platform algorithms, and drive smarter bidding for lower CPA and higher ROI.
What We Did
Our initial focus was to implement server-side tracking for Closer Pets’s Shopify storefront, ensuring verified server events flowed seamlessly to analytics and ad platforms. This gave optimisation models the full picture of user behaviour and sales performance.
By capturing these previously lost signals, we empowered the Closer Pets team to make smarter, data-driven decisions and significantly improve campaign efficiency.
Within the first month post-implementation, the business realised both measurement and economic gains.
Key Results
+41%
more sales conversions tracked
+47%
uplift in reported sales
+239%
ROAS in AdWords
-27%
reduction in media spend while holding revenue flat MoMCheck out our ever-growing collection of awards and nominations!
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