Diso

Objective

As a new brand in the ever-growing supplements market, Diso wanted to make an impact. House Digital were entrusted to help support their rebrand from OQO including a brand-new website and the development and execution of performance-driven Organic and Paid strategies.

What We Did

The first thing we needed to do when Diso onboarded with us was a domain change. Following their name change from OQO to Diso, the existing domain and the on-site branding did not reflect the Diso brand.

We developed a whole new site redesign and custom Shopify build, ensuring we were better reflecting the brand’s playful nature, hero USPs, and ease of use. Our redesign and subsequent build included a product quiz for which we developed the logic, the implementation of subscription capabilities, and the introduction of author profiles to bolster the site’s E-E-A-T signals in an extremely competitive industry. We also worked closely with the brand to develop more UGC across the website and for use in their shiny new ads to help improve social proof and those all-important trust signals.

Increasing brand awareness was key to our success for Diso. By implementing a completely rebranded site and focusing on brand awareness activities, Diso’s brand name gained real traction with 15k searches per month for the exact match “Diso” alone. Alongside that, non-branded clicks increased by +1047% and non-branded impressions by 614% thanks to our overarching SEO content strategy which included a new site structure, completely fresh, better-targeted content, link building, and digital PR placements.

A huge part of our SEO strategy was building out helpful, authoritative long-form content. By creating more strategic content based on user intent and search volume, Diso has been able to gain SERP real estate for long-tail queries and secure ever-increasing AI Overviews and Featured Snippet placements in a highly competitive space.

The blog went from strength to strength over 12 months, accounting for 51% of Total Organic Impressions and 33% of Total Organic Clicks for Diso and demonstrating the importance of credible, well-researched long-form content in the health and wellness sector.

And our Paid results were just as impressive. After launching full-funnel advertising campaigns for Diso, we were able to improve brand awareness and brand search driving 6.4 million ad impressions and 24.6k more website sessions and acquiring 360 new customers. Purchases, revenue, and CVR all improved drastically thanks to our Paid team’s thorough feed optimisation, A/B testing, and engaging creatives and ad copy.