EGO

Objective

Our strategy centred on optimising PDPs at scale, strengthening non-branded category visibility, and future-proofing the brand for AI, ensuring EGO adapted ahead of competitors.

We delivered a bold campaign that accelerated the brand’s organic growth in the UK. By embedding ourselves in EGO’s internal team, we transformed the EGO’s approach to digital marketing. The campaign exceeded ambitious 6-month organic targets, secured top positions, and delivered substantial revenue growth.

What We Did

Over the past 6 months, we have worked alongside the brand’s internal resource to accelerate organic performance. As a fast-fashion brand, EGO faces multiple challenges, including 1,500 new SKUs launching weekly, requiring optimisation to compete in the competitive organic product grid space.

Managing and training EGO’s team, alongside our own content team, we have optimised over 15,000 product descriptions, ensuring PDPs are well-positioned to secure and maintain top-ranking positions. Alongside this, we have strengthened non-branded category performance across core product themes: dresses, heels, and co-ords.

Key initiatives of our campaign included:

• Keyword research and PDP keyword mapping.
• Management of EGO’s weekly content plan to address 1,500 PDPs.
• Weekly content check-ins and monthly workshops to build EGO’s in-house content skill.
• Optimise/create dedicated category pages for mid-tail search.
• Implement an SEO-friendly process for out-of-stock products.
• Create supporting long-form content on the blog, building out EGO’s presence in AI Overviews, Google’s AI Mode, and ChatGPT.

In the UK, EGO’s position 1 – 3 rankings grew 94%, gaining share of voice from larger competitors Boohoo and PLT (who saw a 35% decline over the same period). Performance exceeded our 6-month organic targets within just 3 months, driving significant growth.

EGO has seen a 25% increase in clicks on organic merchant listings over the last 6 months YoY and have been on an upwards trend from January 2025, when PDP optimisation began.

Product landing pages alone have contributed to a 54% YoY rise in organic revenue and a 72% increase in PDP sessions over the last 3 months YoY.