Estella Bartlett

Objective

Estella Bartlett started with near-zero LLM visibility. The objective was to build a meaningful AI presence from scratch, ensuring Estella Bartlett appeared when customers turned to AI agents for gifting inspiration, styling advice, and product recommendations in the jewellery space.

What We Did

We used our proprietary LLM Insight Tool to map exactly how customers were searching for jewellery in AI, from gifting queries to styling questions and then reverse engineered why competitors were appearing and Estella Bartlett wasn’t. The result was a clear, targeted strategy: the right content to write, the right authority to build, the right signals to fix. Executed consistently and it compounded fast.

Starting from virtually nothing, Estella Bartlett has grown into a commanding presence in AI-powered jewellery search, with brand mentions, traffic potential, and organic sessions all moving dramatically in the right direction.

That growth shows up where it matters most: the high-intent, gifting-led moments when customers turn to AI for a trusted recommendation. Search “bridesmaid gifts jewelry” and Estella Bartlett is now cited directly in Google’s AI Overview, appearing alongside category defining suggestions like personalised necklaces, pearl studs, and gold-plated pieces. Search “personalised bridesmaid gifts” and the brand is named in the AI-generated “Where to Shop” list, in the same breath as Etsy and Katie Loxton, described as a destination for personalised jewellery and delicate gifts.

These aren’t just mentions. They’re the exact conversations customers are having with AI when they’re ready to buy, and Estella Bartlett is now the answer.