Freddie’s Flowers

Objective

Gifting is one of the most competitive categories in AI-powered search, and the moments that matter – Christmas, Valentine’s Day, Mother’s Day – are where share of voice directly translates into revenue. Freddie’s Flowers already had strong brand recognition but limited presence in the AI-driven responses that are increasingly shaping purchase decisions. With established competitors already occupying that space, the goal was clear: build the authority to compete and win recommendations at the moments that count.

What We Did

Using RenovAIte, our LLM insight tool, we interrogated the leading AI models to understand what gifting questions customers were asking around key seasonal moments and which brands were appearing in the responses.

We then analysed why those brands ranked, examining backlinks, brand mentions, content depth, and page type, and benchmarked search demand, domain authority, and link requirements to understand exactly what it would take for Freddie’s Flowers to compete.

Those insights were fed directly back into RenovAIte, turning data into clear, actionable AI optimisation strategies that built the brand’s authority in AI-powered search at the moments that mattered most.

Coverage in British Vogue, the Independent, Daily Mail, Good Housekeeping, and The Standard reinforced that authority off-platform too.