Glaston
Glaston specialises in delivering energy saving applications across a range of industries, through their team of highly experienced engineers.
Background
Glaston Compressor Services is one of the largest suppliers of air compressors and nitrogen generators in the UK, which meant that their online outreach had to exceed the standards that their reputation already did. At House Digital, we are highly experienced in the field of digital marketing, so this was a match made in air compressor heaven.
Following an initial consultation, Glaston commissioned House Digital to develop and deliver a new digital strategy, to promote their business and services online to new potential customers – so we set about reeling them in. A review of Glaston’s current online presence, competitive landscape and research into the popularity of their services online resulted in us building a new website and multi-faceted search campaign, incorporating both paid and organic search.
Background
Data and insights are behind everything that we do at House Digital. So it’s no surprise that our first step was to perform thorough keyword research into Glaston’s products and services to identify keyword opportunities and related topics. We then carried out further research and analysis to understand the nature of the marketplace.
Informed by our wealth of research, we designed and built a new content-centric website that followed the latest SEO best practices.
We carried out ongoing Search Engine Optimisation, including an ongoing content strategy to increase organic traffic and CTR to increase Glaston’s relevance for Google searches for their products and services.
Audience research and segmentation ensured highly targeted and highly successful pay-per-click campaigns.
We delivered intuitive, customer-facing calculator tools to allow prospects to easily calculate their finance options and compressor requirements, prior to making an inquiry.
What We Achieved
In 2020 vs. 2019 we achieved:
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40%Increase in online search visibility
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131%Increase in monthly website sessions
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72%Increase in monthly enquiries
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46.6%Increase in YOY organic sessions
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80%Increase in YOY sessions
Client Testimonial
Since July 2018, House Digital have worked hard with Arriva Click to grow our presence. By implementing a strong multi-channel Paid Advertising and Social Media strategy, we’ve been able to really connect with our audiences and build a community of regular Arriva Click users. Thanks to their ongoing support, the Arriva Click app has gone from strength to strength. From organising asset days to successfully launching two new locations, House Digital are an invaluable addition to our team.
The House Digital team have been a huge support to us over the years. They’ve really gotten under the skin of the business and have become a true extension of the team. They’ve not only helped us to understand who are digital customers are, but have also uncovered untapped opportunities for us in a competitive digital space. House Digital consistently guide us towards the most appropriate channels to reach our customers and our business objectives.
House Digital have really helped Bürkert as a brand. As we are situated within a very competitive industry, HD have really helped us to stand out from the crowd. From high quality content and other SEO services to a strong Paid Advertising strategy, they’ve really helped us to stand out in a competitive market. Through compelling ads and a robust bidding strategy, the Paid Advertising work alone has made all of the difference to our business, particularly during challenging times.
House Digital have shown a great passion for digital marketing and have truly embraced The Global Classroom as their own. Helping us develop and grow our online presence, the team’s expert knowledge has enabled us to reach millions of relevant people across the globe and largely contributed to making each event a success.
Working with House Digital has been a joy! For the first time in my 25 years of working in the digital industry I’ve finally found a team that utterly understand the data world and paid search / social marketplace. Understanding the way all this works is one aspect that House have excelled in but also the results they are getting for our clients is really as good as it can get. It’s a happy union between our two agencies!
House Digital were able to interpret our requirements and develop a turnkey website solution that would enable us to channel customers to Monomer. This has freed up time for us to concentrate on the bespoke aspects of our sister company, Martin’s Rubber.
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