Jacada

Objective

Jacada came to us with a strong reputation in luxury travel but a growing gap in how they showed up across AI platforms. As more travellers turn to AI tools to research and shortlist trips, being absent from those conversations meant losing visibility at a critical stage of the customer journey, well before a traveller ever reached the website.

Our audit showed Jacada falling well behind their competitor set on AI impressions and share of voice, with limited long-form content built around the queries AI platforms were pulling from. We set out to build a strategy that would close that gap, grow Jacada’s authority across key destination and experience terms, and establish them as a genuine AI recommended choice for luxury travel.

What We Did

We developed a long-form content plan rooted in keyword research and AI opportunity mapping, identifying exactly where Jacada was losing ground to competitors across LLM platforms and prioritising the topics with the greatest AI visibility potential.

From there, we created detailed content briefs, utilising our own LLM Insight Tool to guide Jacada’s internal content team, ensuring every piece was built with both traditional SEO and AI readiness in mind. This included rolling out a wave of new Safari pages across the site, giving AI platforms clear, authoritative content to draw from around one of Jacada’s most valuable travel categories.

We backed this content programme with a consistent, sustained pace of link building activity, earning links exclusively from sites with a Domain Rating of 30+ within the travel niche, to build the kind of topical authority and trust signals that AI platforms and search engines reward.

The result has been a steady, consistent strengthening of Jacada’s LLM performance since joining. They’ve now climbed to 3rd in their competitor set for overall LLM impressions, having previously trailed well behind every rival.