Matara

Objective

Brexit hit manufacturers hard. For Matara, a leading supplier of pneumatic and linear automation products, the disruption to production, stock, and client retention made it clear that standing still wasn’t an option. They needed a specialist digital partner who could unify their SEO and paid strategy, rebuild their online presence, and drive measurable growth in revenue, sales, and market share.

They chose House Digital through a competitive pitch process and we didn’t let them down.

What We Did

We started with the platform. Matara’s website was migrated and rebuilt on WordPress and WooCommerce, engineered around two distinct customer journeys with bespoke functionality, full CRO implementation, and conversion tracking built in from the ground up.

With a stronger foundation in place, we executed a comprehensive SEO strategy spanning technical optimisation, product page content, link building, and regular audits, all designed to drive sustainable organic growth over the long term.

The final piece was bringing paid and organic together. Rather than running two separate strategies, we unified SEO and paid activity into a single multi-channel approach. A/B testing, conversion-focused keywords, and precision audience targeting gave us the edge, and we scaled further into YouTube and Display to reach new audiences and extend Matara’s reach beyond search.

Bringing the Brand to Life

A strong digital strategy needs equally strong creatives to back it up. We built Matara a complete visual asset library fit for every channel and every audience.

Technical CAD files were transformed into high-fidelity 3D models, giving the brand a consistent, polished look across all touchpoints. Alongside this, we developed a suite of digital assets optimised for branded media, web, and advertising and created bespoke illustrations to highlight key product lines directly on the website.

We also produced range-specific videos showcasing product functionality and technical specifications, giving Matara the kind of content that speaks directly to an engineering audience and moves them through the funnel.