Money
Money.co.uk is a free online comparison service, enabling users to compare thousands of financial products. With the help of experienced Insurers, Brokers and Third Party Aggregators, Money guides users to make well-informed financial decisions. By narrowing down the endless selections of products and services, Money aims to make financial decisions simple.
Background
Money.co.uk had been hit hard by algorithm updates, which had hugely impacted their presence across the organic landscape. Due to a number of high domain authority backlinks, Money had a good share of voice. However, their overall volume of backlinks was lacking. Their competitors had considerably stronger backlinking profiles, meaning that Money’s online visibility was suffering as a result.
Money needed to invest time into creating original, topical content to secure link placements on high DA media sites. In terms of improving Money’s organic presence, consistency really was key. We needed to build authoritative and high quality pages, PDFs and whitepapers to improve their visibility and domain authority. Fortunately, the House Digital team of expert Link Builders were ready and waiting!
To kickstart our link building strategy, we reviewed Money’s backlinking profile alongside their competitors. This highlighted websites, within relevant audiences, that Money was currently missing from their backlinking profile but were a perfect opportunity to target. This informed our detailed prospects lists for each campaign, working to a list of strict criteria in terms of domain authority and theme. To secure these high domain authority links, we created engaging content and assets for outreach, such as informative articles, infographics, lists and videos.
Every January, Google Trends shows an increase for searches around ‘balance transfer.’ House Digital leveraged this spike in interest by approaching relevant money advice sites and parenting bloggers with content about managing and transferring credit card debt.
We also identified that there was a big trend around January to March surrounding booking holidays and credit cards. The House Digital team produced a short animated video on how to use interest free credit cards. We outreached and secured placement for this on travel and parenting websites.
House Digital also supported Money’s PR campaign, which featured an engagement ring cost calculator. We did this by creating supplementary content, appealing to target placements such as ‘most iconic engagement rings of all time.’ This included a flowchart graphic to help readers work out whether they’re ready to pop the question – the top excuse was Brexit!
What We Achieved
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3Successful campaigns with quality content and backlinks
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49Links with a DA over 30 and link score over 60
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3000Total link score
Client Testimonial
Since July 2018, House Digital have worked hard with Arriva Click to grow our presence. By implementing a strong multi-channel Paid Advertising and Social Media strategy, we’ve been able to really connect with our audiences and build a community of regular Arriva Click users. Thanks to their ongoing support, the Arriva Click app has gone from strength to strength. From organising asset days to successfully launching two new locations, House Digital are an invaluable addition to our team.
The House Digital team have been a huge support to us over the years. They’ve really gotten under the skin of the business and have become a true extension of the team. They’ve not only helped us to understand who are digital customers are, but have also uncovered untapped opportunities for us in a competitive digital space. House Digital consistently guide us towards the most appropriate channels to reach our customers and our business objectives.
House Digital have really helped Bürkert as a brand. As we are situated within a very competitive industry, HD have really helped us to stand out from the crowd. From high quality content and other SEO services to a strong Paid Advertising strategy, they’ve really helped us to stand out in a competitive market. Through compelling ads and a robust bidding strategy, the Paid Advertising work alone has made all of the difference to our business, particularly during challenging times.
House Digital have shown a great passion for digital marketing and have truly embraced The Global Classroom as their own. Helping us develop and grow our online presence, the team’s expert knowledge has enabled us to reach millions of relevant people across the globe and largely contributed to making each event a success.
Working with House Digital has been a joy! For the first time in my 25 years of working in the digital industry I’ve finally found a team that utterly understand the data world and paid search / social marketplace. Understanding the way all this works is one aspect that House have excelled in but also the results they are getting for our clients is really as good as it can get. It’s a happy union between our two agencies!
House Digital were able to interpret our requirements and develop a turnkey website solution that would enable us to channel customers to Monomer. This has freed up time for us to concentrate on the bespoke aspects of our sister company, Martin’s Rubber.
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