Mr Fothergill's AU
Mr Fothergill's AU
With a clear ambition to strengthen their position in the gardening market, Mr Fothergill’s AU partnered with us to boost visibility, grow authority, and expand their share of voice across search. Here’s how we sowed the seeds for success and saw their visibility blossom.
Objective
Mr Fothergill’s Seeds Australia had very clear objectives that they wanted us to achieve. They wanted to increase their visibility, drive authority and expand their share of voice within the market.
What We Did
We broadened Mr Fothergill’s Seeds Australia online reach by expanding our targeting and improving visibility across search results. Through a carefully planned long-form content strategy, we were able to drive consistent organic growth over time. This resulted in a +209% increase in Traffic generated from blogs!
We helped boost Mr Fothergill’s Seeds Australia’s presence by increasing Organic Sessions in Australia and improving non-brand search visibility, strengthening the brand’s overall footprint in the gardening industry. As a result, Mr Fothergill’s Seeds Australia saw a +109% increase in Organic Traffic.
We also focused on growing authority through a targeted Link Building and Digital PR strategy, helping the brand gain a stronger share of voice within its sector.
Finally, we identified high-impact opportunities for optimising key categories and acquiring high Domain Rating (DR) links, further supporting long-term organic performance.
Key Results
+102%
increase in Organic Revenue
+117%
increase in Top 3 Ranking Keywords
+82%
increase in Non-Branded SERP Clicks
+138%
increase in AI Overviews for BlogCheck out our ever-growing collection of awards and nominations!
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