Philips

Objective

Philips wanted to dramatically increase its visibility across AI-powered search and LLMs, specifically for high intent queries across air fryers, espresso machines, and home cleaning products. The goal wasn’t just to appear in AI responses; it was to consistently outrank established competitors like Instant Pot, Cosori, and close the gap with Ninja.

What We Did

We used our proprietary LLM Insight Tool to interrogate the leading AI platforms, uncovering exactly what customers were asking, which sources AI trusted most, and why competitors like Ninja and Instant Pot were consistently appearing where Philips wasn’t. From there, we mapped that intelligence across every stage of the air fryer purchase funnel. From early “how do I choose an air fryer” queries, through head to head comparisons, all the way to high intent buying decisions. Pinpointing precisely where Philips had content gaps and where ground was being lost to competitors.

That funnel map became the blueprint for everything we built. We created and executed the right content, links, and technical signals at each stage of the journey, ensuring Philips appeared not just somewhere in AI-generated results, but in the right answers, at the right moment and for the right customers. 

In just three months, Philips went from an underperformer in AI search to a leading contender, surpassing Instant Pot and Cosori, and entering direct competition with Ninja.