Plasma Pen
Plasma Pen UK, owned by Louise Walsh International, offers the most advanced plasma devices and quality technician training in the UK.
Background
House Digital was appointed the company’s digital agency, delivering UX, SEO and PPC services. Tasked with increasing the number of potential customers to the brand’s website, generating leads via contact/booking form submissions, and sales via their ecommerce store.
Plasma Pen UK had a great reputation to work on, which is often half the battle! The main hurdles the brand were facing was lack of visibility and inefficient use of channels, meaning missed opportunities to drive traffic and sales.
House Digital adopted a multichannel approach, using insight analysis and audience profiling to develop a paid campaign strategy across Google and social channels.
Large scale brand awareness campaigns allowed us to perform a plethora of A/B tests, particularly within audience targeting, enabling us to refine our approach throughout the marketing funnel and increase engagement rates to maximise budget allocation.
Daily snapshot reports across channels allowed us to stay close to our data and make informed decisions on campaigns and audience targeting – This meant we could spot issues and opportunities easily throughout the campaign period to react quickly and efficiently.
Our initial SEO approach was to widen visibility in the SERP’s by optimising the website for high volume search, introducing a blog for additional content and ranking opportunities, and using Schema to mark up FAQ content so that questions could be pulled into SERP placements.
What We Achieved
-
508%Increase in users to the website
-
83.4%Drop in bounce rate
-
55.6%Increase in organic sessions
-
224.7%Increase in form submissions
-
40.5%Increase in ecommerce conversion rate
-
493%Increase in revenue
Client Testimonial
Since July 2018, House Digital have worked hard with Arriva Click to grow our presence. By implementing a strong multi-channel Paid Advertising and Social Media strategy, we’ve been able to really connect with our audiences and build a community of regular Arriva Click users. Thanks to their ongoing support, the Arriva Click app has gone from strength to strength. From organising asset days to successfully launching two new locations, House Digital are an invaluable addition to our team.
The House Digital team have been a huge support to us over the years. They’ve really gotten under the skin of the business and have become a true extension of the team. They’ve not only helped us to understand who are digital customers are, but have also uncovered untapped opportunities for us in a competitive digital space. House Digital consistently guide us towards the most appropriate channels to reach our customers and our business objectives.
House Digital have really helped Bürkert as a brand. As we are situated within a very competitive industry, HD have really helped us to stand out from the crowd. From high quality content and other SEO services to a strong Paid Advertising strategy, they’ve really helped us to stand out in a competitive market. Through compelling ads and a robust bidding strategy, the Paid Advertising work alone has made all of the difference to our business, particularly during challenging times.
House Digital have shown a great passion for digital marketing and have truly embraced The Global Classroom as their own. Helping us develop and grow our online presence, the team’s expert knowledge has enabled us to reach millions of relevant people across the globe and largely contributed to making each event a success.
Working with House Digital has been a joy! For the first time in my 25 years of working in the digital industry I’ve finally found a team that utterly understand the data world and paid search / social marketplace. Understanding the way all this works is one aspect that House have excelled in but also the results they are getting for our clients is really as good as it can get. It’s a happy union between our two agencies!
House Digital were able to interpret our requirements and develop a turnkey website solution that would enable us to channel customers to Monomer. This has freed up time for us to concentrate on the bespoke aspects of our sister company, Martin’s Rubber.
Lets Talk
Unlock your full potential