Reveal is a US pet food brand made with truly limited, grain free ingredients. A sister company of the UK Encore brand, Reveal is stocked in a number of retailers nationally, including Stop & Shop, serving welfare-conscious pet owners interested in feeding their pets the very best in nutrition.



Similar to Encore, Reveal wanted to up their game in the Paid advertising arena. Reveal could see the value that targeting the right users with the right message across the right channels could have in terms of overall brand reach, awareness and ultimately purchases. As loyal as a beloved pet, this is where we stepped in.

After conducting an in-depth analysis into each target audience group and how best to target them online, it quickly became clear that the audience was native to social, but that users would also explore cat food brands through traditional Search. Therefore, it was important that the Paid strategy encompassed both elements to help increase awareness of the brand online and therefore in-store.


We began by conducting an in-depth analysis, drawing from data-driven insights to help inform the audience targeting that was to be leveraged as part of our Paid advertising strategy. Creating a detailed range of audience subgroups enabled us to assess how best to target each audience group.

Informed by our research, we curated very tailored ad content in order to appeal to users based on their needs and interests, delivering a very personalised approach.

We developed and revised ad creatives to improve engagement amongst users. This enabled us to increase Reveal’s brand reach and awareness amongst their target audiences.

With robust remarketing across paid channels, we delivered tailored ad messaging to guide users through each stage of the marketing funnel.

By continually refining and developing the most relevant and engaged audiences, we further optimised click through rates, whilst reducing CPCs.

What We Achieved

  • 313%
    Increase in reach, vs. expected reach
  • 104%
    Increase in impressions, vs. target impressions
  • 1560%
    Increase in engagement, vs. target engagement
  • 222%
    Increase in sessions through paid advertising

Client Testimonial

Since July 2018, House Digital have worked hard with Arriva Click to grow our presence. By implementing a strong multi-channel Paid Advertising and Social Media strategy, we’ve been able to really connect with our audiences and build a community of regular Arriva Click users. Thanks to their ongoing support, the Arriva Click app has gone from strength to strength. From organising asset days to successfully launching two new locations, House Digital are an invaluable addition to our team.

Marketing Manager
Arriva Bus Ltd

The House Digital team have been a huge support to us over the years. They’ve really gotten under the skin of the business and have become a true extension of the team. They’ve not only helped us to understand who are digital customers are, but have also uncovered untapped opportunities for us in a competitive digital space. House Digital consistently guide us towards the most appropriate channels to reach our customers and our business objectives.

Marketing Manager
Chill Factore

House Digital have really helped Bürkert as a brand. As we are situated within a very competitive industry, HD have really helped us to stand out from the crowd. From high quality content and other SEO services to a strong Paid Advertising strategy, they’ve really helped us to stand out in a competitive market. Through compelling ads and a robust bidding strategy, the Paid Advertising work alone has made all of the difference to our business, particularly during challenging times.

Marketing Manager

House Digital have shown a great passion for digital marketing and have truly embraced The Global Classroom as their own. Helping us develop and grow our online presence, the team’s expert knowledge has enabled us to reach millions of relevant people across the globe and largely contributed to making each event a success.

The Global Classroom

Working with House Digital has been a joy! For the first time in my 25 years of working in the digital industry I’ve finally found a team that utterly understand the data world and paid search / social marketplace. Understanding the way all this works is one aspect that House have excelled in but also the results they are getting for our clients is really as good as it can get. It’s a happy union between our two agencies!

Modern English

House Digital were able to interpret our requirements and develop a turnkey website solution that would enable us to channel customers to Monomer. This has freed up time for us to concentrate on the bespoke aspects of our sister company, Martin’s Rubber.

Marketing Manager
Martin’s Rubber

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