The Night Sky
The Night Sky
The Night Sky, a personalised jewellery and custom star map brand, faced a critical challenge: scaling ad spend profitably in a rapidly changing Meta environment. They required a Paid agency that could take performance to new heights.
Objective
The Night Sky was struggling to engage efficiently with a broader gifting audience, and scaling ad spend without sacrificing performance had become a challenge. Their previous campaigns were delivering diminishing returns, and the brand needed to improve ROI while driving incremental revenue growth.
We made it our mission to implement a creative strategy that would capture attention across audiences, fuel profitable growth, and unlock new levels of scale on Meta.
What We Did
Our starting point was to implement House Digital’s Creative System, a 3-layer framework built to work seamlessly with the Meta Andromeda update and machine learning algorithms.
We crafted a mix of emotional, rational, social proof, and promotional messaging, delivered through static, carousel, video, and UGC-style content. Each asset was tailored to the brand’s identity and seasonal promotions, ensuring it connected with audiences on every level. The result? More users engaged with ads, campaign traffic converted at a much higher rate, and each £1 spent delivered more back, all translating into real bottom-line gains of +7% MoM and +36% YoY profit growth.
Key Results
+36%
uplift in CTR
+75%
increase in CVR
+61%
improvement in ROAS
+36%
YoY profit growthCheck out our ever-growing collection of awards and nominations!
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EGO
EGO has always dominated the shoe market, but what about the highly competitive fashion space? The brand enlisted us to grow their organic share of voice and move away from being visible as a shoe-only brand.
