AI Search Optimisation.
Welcome to the new era of search. An era defined by AI. From ChatGPT to Google’s AI Mode and AI Overviews, AI powered search is no longer the future, it’s here reshaping how customers discover new products and services. Staying ahead by participating in key industry conversations ensures brands remain front of mind in this rapidly evolving landscape.
Retail & eCommerce Campaign of the Year at UK Content & PR Awards
Our unique approach to success in AI-driven search won us this incredible accolade at the UK Content & PR Awards.
Redefining What’s Possible in AI-Powered Search
We are the pioneers in AI Search Optimisation; we don’t just follow trends, we are defining them. Our expertise ensures brands are not only visible but dominating across every AI-powered search experience, maximising reach, relevance, and impact.
AI-powered search is redefining how people discover, evaluate, and choose brands. Search is no longer a series of isolated queries. It’s an intelligent, guided journey shaped by LLMs that influence decisions from first curiosity to final conversion. To remain visible and competitive, brands must adapt to how AI interprets intent, surfaces recommendations, and shapes outcomes across the entire search experience.
Preparing for AI-powered search requires more than surface-level optimisation. As LLMs and AI crawlers increasingly shape how content is discovered and recommended, many brands are unknowingly limiting their visibility through technical and structural gaps.
We recently presented at the Digital Travel Marketing Conference in London, exploring how travel search has evolved into an AI-led, end-to-end journey – from inspiring destinations and comparing options to streamlining bookings. We highlighted how the brands that succeed are those optimised to appear at the right moments, with the right context, across AI-driven discovery.
Why invest in AI Search Optimisation?
Our AI Search Solution
We’ve developed a prototype LLM insight tool that acts as a powerful data collection point, helping clients understand the signals that matter most for visibility in AI-powered search. From links and content themes to authority signals, it provides the clarity needed to stay ahead of the curve as LLM-driven discovery evolves.
Our suite of AI tools is designed to uncover how AI-powered search really works without overwhelming you with complexity. In three clear steps, it helps you understand where you stand and how to move forward:
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What customers are asking right now.
Surface the real questions shaping AI-driven discovery in your category.
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How AI tools choose which brands to recommend.
Gain visibility into the signals LLMs use to prioritise and surface results.
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How to position your brand to be chosen.
Turn insight into action with clear, AI-informed recommendations.
Our Clients
Our unique and impactful approach to AI search optimisation has already been trusted by leading brands, including Philips.
Meet our SEO for AI experts
What else we offer.
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Content
As the search engines and their algorithms evolve, one constant remains: content is king, and a solid content marketing strategy is the priority. We can help with that.
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Link & Digital PR
Our digital PR and link building services take advantage of our media connections and relationships and are designed to evolve with the ever-changing Search landscape.
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Website
House Digital can give you the website you’ve always dreamt about. Everything is meticulously planned to the last detail to ensure your online success.
House Highlights
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Don’t just take our word for it…take a look at some of our success stories for yourself.
EGO
EGO has always dominated the shoe market, but what about the highly competitive fashion space? The brand enlisted us to grow their organic share of voice and move away from being visible as a shoe-only brand.
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170% increase in Monthly Non-Branded Revenue
176% increase in Monthly Non-Branded Clicks
12m increase in Impressions
Fothergill's
Trusted seeds retailer Fothergill's needed their online presence to reflect their strong offline presence. We were selected as their partner to maximise the brand's organic visibility.
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+115% increase in Non-Branded Clicks (YoY)
+90% increase in Organic Revenue (YoY)
+170% increase in Position 1-3 Keywords (YoY)
D.T. Brown
After suffering a failed migration in the face of a rebrand, D.T. Brown were seeking a trusted digital marketing agency to help them recover organic visibility. Enter House Digital...
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+522% increase in Non-Branded Traffic (YoY)
+134% increase in Revenue (YoY)
+248% increase in Position 1-3 Keywords (YoY)
