AI Search Optimisation.
Welcome to the new era of search. An era defined by AI. From innovative platforms like ChatGPT to Google’s AI Mode and AI Overviews, AI powered search is no longer the future, it’s here reshaping how customers discover new products and services.
The Rise of AI-driven search is transforming discovery, and staying ahead by participating in key industry conversations ensures brands remain front of mind in this rapidly evolving landscape.
Retail & eCommerce Campaign of the Year at UK Content & PR Awards
Our unique approach to success in AI-driven search won us this incredible accolade at the UK Content & PR Awards.
Redefining What’s Possible in AI-Powered Search
We are the pioneers in AI Search Optimisation; we don’t just follow trends, we are defining them. Our expertise ensures brands are not only visible but dominating across every AI-powered search experience, maximising reach, relevance, and impact.
Staying ahead means participating in key industry conversations and harnessing the right tools to ensure your brand remains front of mind. That’s why we built our AI-powered LLM tool, designed to transform how you understand, optimise, and act on search insights.
Future-Proofing for an AI-First Search Journey
AI-powered search is redefining how people discover, evaluate, and choose brands. Search is no longer a series of isolated queries. It’s an intelligent, guided journey shaped by LLMs that influence decisions from first curiosity to final conversion. To remain visible and competitive, brands must adapt to how AI interprets intent, surfaces recommendations, and shapes outcomes across the entire search experience.
We recently presented at the Digital Travel Marketing Conference in London, where we delved into how travel search has evolved into a guided, end-to-end experience. It inspires destinations, compares options, and streamlines bookings, influencing every step from dreaming about a trip to hitting “confirm.” In this AI-led journey, the brands that succeed are those optimised to appear at the right moments, with the right context, across AI-driven discovery.
Preparing for AI-powered search requires more than surface-level optimisation. As LLMs and AI crawlers increasingly shape how content is discovered and recommended, many brands are unknowingly limiting their visibility through technical and structural gaps.
Common challenges include:
- JavaScript-heavy content limiting AI crawlability
- No llms.txt file to guide AI crawlers
- Weak authority signals to key pages
- Unoptimised backlink anchor text
- Undefined content pillars across blog content
Why invest in AI Search Optimisation?
Search is changing fast, with AI-powered engines reshaping how people find, evaluate, and choose brands. Getting ahead and investing in AI Search Optimisation now ensures your brand stays visible, relevant, and competitive in this new landscape, helping you capture customer attention where decisions are increasingly being made.
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ChatGPT holds just 0.25% of global search traffic, but it’s scaling 5× faster than Google, hitting 1 billion users in 2 years.
As the AI search engines gain market share and continue to rock the world of search as we know it, websites have to optimise for more than one crawler, prioritising those that are most important to their audience’s search behaviour.
With all change comes opportunity, and you’re going to want an agency by your side that has the data, the insights, and the expertise to help you maximise that opportunity.
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LLMs are gaining ground fast, with AI crawlers now making up 28% of Googlebot traffic, and this is only expected to rise.
AI search optimisation only works if AI crawlers can actually see your site. If key content relies on JavaScript rendering in the browser, that content is invisible to the majority of AI bots right now.
Our Technical SEO specialists make sure your content is fully accessible – to Google, and to the next generation of AI-driven search.
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AI is accelerating the adoption of Voice Search, since 90% of users find it easier than typing out a search query.
As consumers, we’re pretty lazy, and so it makes sense that the use of Voice Search is massively on the rise.
Get ahead of the game by partnering with an AI optimisation agency that will ensure your site’s content is prepped to appear in these audio-driven results.
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Generative AI search is most popular among Gen Zs, who perform up to 31% of their searches on AI platforms.
Think AI platforms won’t take off? Think again. Gen Zs certainly know a thing or two when it comes to AI Search and are using it more and more frequently.
Good job, our team here at HD is made up of 65% Gen Z marketing specialists. We understand more than most how to ensure your brand gets in front of, and is favoured by, this AI-savvy cohort.
We’ve developed a prototype LLM insight tool that acts as a powerful data collection point, helping clients understand the signals that matter most for visibility in AI-powered search. From links and content themes to authority signals, it provides the clarity needed to stay ahead of the curve as LLM-driven discovery evolves.
Our suite of AI tools is designed to uncover how AI-powered search really works without overwhelming you with complexity. In three clear steps, it helps you understand where you stand and how to move forward:
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What customers are asking right now
Surface the real questions shaping AI-driven discovery in your category.
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How AI tools choose which brands to recommend
Gain visibility into the signals LLMs use to prioritise and surface results.
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How to position your brand to be chosen
Turn insight into action with clear, AI-informed recommendations.
Our Clients
Our unique and impactful approach to AI search optimisation has already been trusted by leading brands, including Philips and Secret Escapes.
Meet our SEO for AI experts
What else we offer.
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Content
As the search engines and their algorithms evolve, one constant remains: content is king, and a solid content marketing strategy is the priority. We can help with that.
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Link & Digital PR
Our digital PR and link building services take advantage of our media connections and relationships and are designed to evolve with the ever-changing Search landscape.
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Website
House Digital can give you the website you’ve always dreamt about. Everything is meticulously planned to the last detail to ensure your online success.
House Highlights
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Don’t just take our word for it…take a look at some of our success stories for yourself.
EGO
EGO has always dominated the shoe market, but what about the highly competitive fashion space? The brand enlisted us to grow their organic share of voice and move away from being visible as a shoe-only brand.
View the Case Study
170% increase in Monthly Non-Branded Revenue
176% increase in Monthly Non-Branded Clicks
12m increase in Impressions
Fothergill's
Trusted seeds retailer Fothergill's needed their online presence to reflect their strong offline presence. We were selected as their partner to maximise the brand's organic visibility.
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+115% increase in Non-Branded Clicks (YoY)
+90% increase in Organic Revenue (YoY)
+170% increase in Position 1-3 Keywords (YoY)
D.T. Brown
After suffering a failed migration in the face of a rebrand, D.T. Brown were seeking a trusted digital marketing agency to help them recover organic visibility. Enter House Digital...
View the Case Study
+522% increase in Non-Branded Traffic (YoY)
+134% increase in Revenue (YoY)
+248% increase in Position 1-3 Keywords (YoY)
