Services:
Cro

Whatever a conversion looks like to you and your business, House Digital delivers the analytical, strategic and practical know-how you need to maximise your conversions. Through detailed analysis and audits, we can provide a wealth of data insights to optimise your conversion rates and increase your profits.

CRO

We never act on impulse at House Digital. Everything we do is grounded in data and insights. We formulate conversion rate optimisation (CRO) strategies then implement, test and refine them to perfection. This approach means that we can accurately predict results and refine your CRO approach to ensure you achieve your goals.

Data insights have shown us that by creating specific locational pages we can increase organic traffic by 80% and conversions by 141%. By tailoring content to specific audience groups, we can boost micro conversions by 545% and macro conversions by 170%. Gain HD clarity over your CRO approach with House Digital.

Service Type

  • Audiences
  • Analytics
  • Conversions
  • Audits

The first place to start with CRO is understanding your audiences. At House Digital, we take data from Google Analytics and carry out thorough industry analysis to understand your macro and micro audiences in detail. We want to know where they visit online, what media they consume and what their decision-making process looks like.

We want to know everything about them to give you the fullest understanding of how to reach them and engage with them effectively. If we can pinpoint these details, we can understand how to enhance their customer journey with messaging that appeals to them and ultimately how to drive them down the purchasing funnel efficiently.

Analytics tell us a huge amount about your online performance. They can help us to pinpoint any digital real estate that needs improvement. By understanding the user flows and paths for conversion through a website, we can also understand how and why visitors exit from certain pages and devise strategies to make these more appealing.

We can ascertain which landing pages are the most engaging and the user intent behind the traffic across your different channels. Once we have this data at our fingertips, we can act on our findings and roll out changes to your site. As a result, we can improve the overall user experience and your maximise conversions across the board.

Everything we do is ultimately about driving conversions on your website. Whether a conversion for you is an actual transaction on the website or the generation of a high-quality lead, our aim is to improve every stage of the purchase funnel to ensure you achieve consistent end-results. Together, we can ensure your targets are met.

From experience we know that returning users are 3-4 times more likely to convert. We also know that landing pages with videos can increase conversion rates by as much as 57%. These insights, along with the insights that we glean about your specific users and website, allow us to make huge improvements to your conversion rates.

The first step towards improving your CRO is an audit. A typical CRO audit includes A/B testing, where we test the conversion success of different landing pages. We also heatmap your website to gain a more accurate understanding of how your visitors flow through your site and how they engage with strategically placed CTAs.

The ultimate aim of a CRO audit from House Digital is to provide you with a strategic report that delivers clear recommendations about areas for improvement. We analyse user journeys and key drop-off points that need to be strengthened. We also identify key success factors that need to be replicated across your site wherever possible.

Case Study

Forever Unique

Forever Unique is a luxury fashion brand, specialising in ladies occassionwear. Established in 2008 by lifelong fashion lover and female boss Seema Malhotra, Forever Unique has since become a regular on the red carpet. We uncovered technical SEO issues which were hindering the site from ranking well in the SERPs and developed a tailored SEO strategy to increase brand awareness and traffic, as well as revenue.

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Results

  • 29% Increase in domain authority
  • 225% Increase in organic ranking keywords in a 12 month period
  • 25% Increase in revenue in a 3 month period

Testimonial

House Digital has been a central part of our team. Without their technical SEO knowledge and expertise, the website launch would have undoubtedly not been as successful as it was. The growth in organic traffic has made a huge difference to our business and it is great to see our investment paying off. To be making purchase decisions in line with customer search behaviour is exactly where we want to be as a brand!

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