How would you like to achieve conversion rates of up to 15 percent? With strategic email marketing strategies and campaigns from House Digital you can achieve just that. From thorough research and analysis to actionable strategies and effective implementation, we can take your email campaigns from bland to HD.
Email is routinely overlooked as a channel worth investing in. But whereas other channels have a conversion rate of around 2.5 to 3%, the industry average for email marketing is a staggering 15%. Email is so much more than just firing out a newsletter. It’s the perfect tool for keeping your brand at the forefront of your audience’s awareness.
Email marketing is an important driver of sales and leads, as well as for retaining the customers you’ve worked so hard to attract. It’s ten times cheaper to reacquire a lapsed customer using email marketing than it is to entice a new one. Email is one of the effective methods of nurturing potential leads into loyal, converting customers.
The ‘Discovery’ stage is all about research and analysis. You don’t want to email at random. You want to strike the perfect balance between building new customer loyalty and reigning in those at risk of drifting away from the brand. To do this, we need to understand your business, your objectives, your customers and their pain points.
At the essence of every successful email marketing campaign is well-researched and carefully selected audience personas. We crunch the data to visualise your ideal customer and their preferred customer journey. This informs our next steps, from formulating an effective email marketing strategy, through to programming and content.
Your email marketing results are only as good as your strategy. By looking at your customer lifecycle from acquisition to retention through to recapture, we devise a holistic approach that works in tandem with your other channels. This forms your roadmap, acting as a solid foundation for all your email marketing activities.
Whether you prefer to incentivise sign-ups with exclusive special offers or keep it simple with a classic opt-in form, we can help you to onboard new subscribers effectively. We can then identify similarities in demographics and interests to form targeted lists that allow you to email the right people the right content at the right time.
There are a million and one programs that can land you in your audience’s inbox. But what you need to retain and convert is a visually attractive email. Our creative masterminds can design wireframes and create time-saving modules and responsive email templates that empower you to create quick, agile and effective email campaigns.
Timing is of the essence with email marketing. We can take the guesswork out of your approach with clearly mapped and fully automated customer communications. This means you can sit back and relax, safe in the knowledge that your customers are being served the right information to guide them to where they need to be.
Social media platforms like Facebook and Instagram are fantastic at giving your brand a voice. But email marketing has an edge that is typically overlooked and that is the fact that you are in full control of your email lists and the communications they receive. No other digital platform offers such direct engagement with your audience.
Your email communications don’t have to solely focus on leads and sales. Not everyone on your list will be willing to buy at that exact moment. Engaging newsletters and company updates nurture customer relationships over time, building loyalty and keeping users engaged. Because an active user always comes back eventually.
Forever Unique is a luxury fashion brand, specialising in ladies occassionwear. Established in 2008 by lifelong fashion lover and female boss Seema Malhotra, Forever Unique has since become a regular on the red carpet. We uncovered technical SEO issues which were hindering the site from ranking well in the SERPs and developed a tailored SEO strategy to increase brand awareness and traffic, as well as revenue.
- 29% Increase in domain authority
- 225% Increase in organic ranking keywords in a 12 month period
- 25% Increase in revenue in a 3 month period
House Digital has been a central part of our team. Without their technical SEO knowledge and expertise, the website launch would have undoubtedly not been as successful as it was. The growth in organic traffic has made a huge difference to our business and it is great to see our investment paying off. To be making purchase decisions in line with customer search behaviour is exactly where we want to be as a brand!
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