Test 1

Test: What Creative format performs the best?

Channel: Meta

Metric for Success: CTR/CPA

Results 

Carousel: CTR 1.42% / CPA £27.35

Video: CTR 1.87% / CPA £19.45

Static: CTR 1.54% / CPA £22.27

How did we use this information?

We found for this client that videos performed most efficiently during the test period, therefore, we then decided to take further tests on video creative to see which type of videos resonated well with users.