Test 2

Test: What style of video would be most engaging?

Channel: Meta

Metric for Success: CTR

Results

Branded videos: CTR 1.51%

Influencer / UGC videos: CTR 2.86%

How did we use this information?

We found that videos created by influencers or users resulted in a much higher CTR. As a result we will prioritise this type of video creation for campaigns – but the testing never just stops there!