Why Data and Insights are Crucial to Digital Marketing Success

The digital revolution has been a wake up call for many businesses who see an online presence as their best chance of growth and success. Digital marketing has been proven to produce exceptional results for companies looking for online growth. To produce results digitally, there has to be a drive to understand customers which creates a need for accurate analytics and insights. As a result, companies can create data-driven marketing to formulate a digital strategy that accelerates their growth.

Data-driven marketing

To achieve digital marketing success, there must be a data-driven marketing strategy behind everything you do. First of all, you need to understand what the problems are with your existing setup, and this will require a digital marketing audit. 

You – or a digital agency – must mine the data behind your website to gain valuable insights that will allow you to benchmark your digital performance against competitors. It will also help you to gain a clear strategy for driving your business forward in the digital world. This is how a data-driven marketing strategy is born.

Data-driven marketing means taking a deep dive into the raw data and useful insights behind your business and online performance.

Types of digital audits

There are several types of digital audits you can undertake on your website to determine the right data-driven marketing strategy for your company. They are:

• Technical audit
• Analytics audit
• Competitor audit
• Content audit
• Link audit
• Paid audit

Technical audit

Undertaking a technical search engine optimisation (SEO) audit will give you an overview of the technical errors on your website. These are preventing your site from being crawled by Google bots and ranking in the organic listings. A technical SEO audit looks into common crawler issues using industry-leading technology and software. It can help your website rank higher in the search engine rankings and ultimately gain more traffic.

Analytics audit

A Google Analytics audit involves making sure everything on your website is properly tracked. This ensures you have accurate and usable data at your disposal to determine your data-driven marketing strategy.

Competitor audit

A competitor audit gives you a clear understanding of who your online competitors are, how they’re performing and what you can do to improve and overtake them.

Content audit

Do you have blog content on your website? If so, you’ll need to discover which ones are performing well and which pieces of content are falling flat. With a content audit you can get proper insights into how your content is performing on your website and on the search engine ranking pages (SERPs). 

A content audit gives you a clear picture of what needs improving. This can include using high volume keywords relevant to the content, improving the meta data attributed to the content, and more.

Link audit

A link audit is important in determining the health of your website’s internal linking structure. The aim of a link audit is to achieve a hierarchy of internal links to ensure your site can be crawled by Google efficiently.

A link audit can also be used to review backlinks and referring domains pointing to your website, which can either benefit or potentially harm future SEO activity.

Paid audit

Paid audits allow you to delve into your pay-per-click (PPC) campaigns to uncover areas that require attention to improve performance and reduce any wasted spending. Performing a paid audit enables you to determine which campaigns are most profitable and which ones are costing too much with little return on ad spend.

Use your results to improve and grow

Data collected from your website audits will help to formulate your data-driven marketing strategy. This data is useful in helping a business understand its customers a little better, and how to market to them in future.

Once the data has been analysed, it can be used to help improve campaigns, where it is marketed and how often it is being sent out. The data can be extremely cost-effective too, helping you determine which advertising streams are bringing in more clicks than others. 

For example, an email marketing campaign may be performing much better than a social media campaign. In future, it may prove more effective to target the email marketing avenue. However, the data collected would also allow you to pinpoint what went wrong on social media and help you to devise a strategy to produce success next time around.

Predictions

The data you collect not only helps you to improve your marketing campaigns, but it also allows you to predict future trends. This will help your company to become better positioned in the digital world.

Let House Digital take control of your data-driven marketing

It’s clear that digital marketing has become important in how successful a company can be. If you’d like to take the next step in your company’s evolution, let House Digital give you the keys to your future success.

We build your digital marketing success from the ground up, based on the strongs foundations of data-driven marketing and insights. At House Digital, we harness the power of your existing digital assets to increase the frequency and quality of your online enquiries, leads and conversions. 

Even a small percentage increase in conversion rate can have a significant impact on turnover, market share and profitability. Our data insights can get you to where you want to be.

If you’d like to see how House Digital can help you, don’t hesitate to contact us today on 01704 898951 or email us at hello@housedigital.co.uk.