{"id":3388,"date":"2022-03-29T16:14:19","date_gmt":"2022-03-29T15:14:19","guid":{"rendered":"https:\/\/www.housedigital.co.uk\/?p=3388"},"modified":"2022-12-19T14:11:49","modified_gmt":"2022-12-19T14:11:49","slug":"what-are-the-challenges-of-taking-digital-marketing-in-house","status":"publish","type":"post","link":"https:\/\/www.housedigital.co.uk\/what-are-the-challenges-of-taking-digital-marketing-in-house\/","title":{"rendered":"What are the Challenges of Taking Digital Marketing In-House?"},"content":{"rendered":"\n<p><em>Taking digital marketing in-house has been a challenge for many brands, but there are benefits to doing it. There is no one-size-fits-all approach to digital marketing in-house, but that still doesn\u2019t make it easy. For many brands, moving away from third party agencies and taking digital marketing in-house has been a challenge. In this article, we\u2019ll take a look at what those challenges may be, and what you should consider if thinking about bringing your digital marketing closer to home.&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Growth of digital marketing in-house<\/h2>\n\n\n\n<p>As revealed in Bannerflow\u2019s State of In-housing report for 2022,&nbsp; over 73% of brands in Europe now have an in-house digital marketing team.&nbsp;<\/p>\n\n\n\n<p>During the Covid-19 pandemic, many brands have accelerated their growth by taking their digital marketing in-house and experienced attractive benefits such as increased productivity and creativity, with 66% of brands reporting that their in-house staff have taken time to develop new skills.<\/p>\n\n\n\n<p>Many brands found that taking their digital teams in-house also led to more transparency compared to using agencies, because they had immediate access to results. Businesses can report when they want, how they want, without conforming to an agency\u2019s processes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Level of expertise<\/h2>\n\n\n\n<p>The first major hurdle a brand must overcome when taking digital marketing in-house is the lack of training and expertise their current staff may have. Smaller brands may not have a large, diverse pool of talent and could be lacking in certain areas. This is a key reason why brands look towards agencies to support their digital marketing efforts. Hiring an agency quickly plugs a gap in your in-house expertise, so this can be a difficult obstacle to overcome if you want your internal team to take full control of your digital.&nbsp;<\/p>\n\n\n\n<p>However, with planning, training and with the right use of technology and data, an in-house digital marketing team could deliver on company goals. When making these first steps in-house, leaning on the expertise of a seasoned digital marketing company (or training academy like House Digital!) will offer invaluable support and guidance.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">High cost<\/h2>\n\n\n\n<p>Another challenge brands face when taking digital marketing in-house is the cost it takes to set up an internal team.<\/p>\n\n\n\n<p>The majority of companies in the UK &#8211; 96% in fact &#8211; have fewer than 10 employees. This means that they might not have the resources available to properly run a digital marketing team in-house.<\/p>\n\n\n\n<p>This is a major challenge facing companies who would like to save costs on external marketing agencies, but realistically, can only hire one or two people internally to run their marketing campaigns.<\/p>\n\n\n\n<p>Paying monthly agency fees may well be more cost-effective than hiring a team of salaried staff, who might require investment, both in terms of training and equipment, but could potentially decide not to stay with the business long-term.&nbsp;<\/p>\n\n\n\n<p>This whole process will take time away from working on the brand\u2019s core goals and may actually affect how the business performs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Delay and failure<\/h2>\n\n\n\n<p>Having a small and inexperienced team of in-house digital marketers could mean less time spent working on enhancing the brand online. Other business objectives may have to come first for a small company, so the digital marketing team may have to work across other areas of the business.<\/p>\n\n\n\n<p>Utilising the services of a digital marketing agency can forego any worries about having to decide what takes precedence: enhancing your brand via digital marketing, or day-to-day business.&nbsp;<\/p>\n\n\n\n<p>An agency works on a full-time basis on marketing strategies. This is their bread and butter, day in, day out. Your agency team will have a wealth of experience and talent available to them.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How House Digital can help you<\/h2>\n\n\n\n<p>The best digital marketers around have found their home at House Digital.&nbsp;<\/p>\n\n\n\n<p>When we welcome you into our House, you\u2019ll get acquainted with our in-house experts of digital marketing. We\u2019ll help you to unlock your full potential by placing and training your in-house talent.<\/p>\n\n\n\n<p>We\u2019ll lay the foundations by configuring your digital channels, before adding structure to support your business goals. We\u2019ll add a <a href=\"https:\/\/www.housedigital.co.uk\/packages\/the-lick-of-paint\/\" target=\"_blank\" rel=\"noreferrer noopener\">lick of paint<\/a> from time to time to accelerate your growth and spruce up your strategies, but by then you\u2019ll have a clear roadmap of how to achieve your goals.<\/p>\n\n\n\n<p>The future of digital marketing is in-house, but it\u2019s not as straight-forward as it seems. If you\u2019re in need of digital marketing support from industry experts or would like to know more about the <a href=\"https:\/\/www.housedigital.co.uk\/services\/\" target=\"_blank\" rel=\"noreferrer noopener\">services<\/a> we offer, give the House Digital team a call! We\u2019d love to hear from you.<br><\/p>\n\n\n\n<p><a href=\"https:\/\/www.housedigital.co.uk\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us<\/a> now at 01704 898951, or email us at hello@housedigital.co.uk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taking digital marketing in-house has been a challenge for many brands, but there are benefits to doing it. There is no one-size-fits-all approach to&#8230;<\/p>\n","protected":false},"author":14,"featured_media":3392,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What are the challenges of taking digital marketing in-house? | House Digital<\/title>\n<meta name=\"description\" content=\"Taking digital marketing in-house is a growing trend, but there are challenges brands face attempting it. Learn how House Digital can help you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.housedigital.co.uk\/what-are-the-challenges-of-taking-digital-marketing-in-house\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are the challenges of taking digital marketing in-house? | House Digital\" \/>\n<meta property=\"og:description\" content=\"Taking digital marketing in-house is a growing trend, but there are challenges brands face attempting it. 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