Register Your Interest:
Sign up if you’re interested in taking the Accelerate Your Digital Performance course, or get in touch with any questions you may have!
Course Price:
£1,900 per attendee
Are you a senior level marketer looking to upskill & progress to the next step of your career? Perhaps your role is Head of Digital and you are managing an in-house team or a roster of agencies? Accelerate Your Digital Performance was designed with you in mind.The aim of the course is to accelerate digital growth and performance within your business. Still not sure if it’s the right fit for you? Let’s take a look at the nitty gritty!
Ask yourself, do you…
If you answered yes to one or more of the above questions, we’re super confident that our course content is well suited to you and your objectives!
looking to upskill & progress to the next step of their career
managing an in-house digital team or a roster of agencies
How do you make your marketing budget work smarter for your brand? We will cover the best digital skills to master in-house, as well as share skill-specific training plans for different digital specialisms, so you can make the biggest leaps with your marketing performance this year.
In this practical session, you will apply House insights to conduct an in-depth analysis of you and your competitors’ overall channel mix and contribution, allowing you to identify actionable steps that your team/agencies can take forward in driving commercial performance.
Harnessing our many years of practical experience selecting and predicting channel specific KPIs and utilising our very own data bank, we will demonstrate the methodology and insights that we use to build out true multichannel financial projections.
We’ll share actionable tactics on how we drive branded sessions with high intent to convert, and introduce a brand health dashboard for you to implement internally. We’ll run through the tools we use to monitor brand health as well as how we measure the ‘halo’ impact of campaigns.
Which channels do you use to target reach, and how can we turn the users we reach into active customers? We will take everything we have learnt so far and build out your acquisition > retention funnel strategy, weighting spend & channel selection to meet specific brand objectives.