Accelerate Your
Digital Performance

How do you make your marketing budget work smarter for your brand? We will cover the best digital skills to master in-house, as well as share skill-specific training plans for different digital specialisms, so you can make the biggest leaps with your marketing performance this year.

In this practical session, you will apply House insights to conduct an in-depth analysis of you and your competitors’ overall channel mix and contribution, allowing you to identify actionable steps that your team/agencies can take forward in driving commercial performance.

Harnessing our many years of practical experience selecting and predicting channel specific KPIs and utilising our very own data bank, we will demonstrate the methodology and insights that we use to build out true multichannel financial projections.

We’ll share actionable tactics on how we drive branded sessions with high intent to convert, and introduce a brand health dashboard for you to implement internally. We’ll run through the tools we use to monitor brand health as well as how we measure the ‘halo’ impact of campaigns.

Which channels do you use to target reach, and how can we turn the users we reach into active customers? We will take everything we have learnt so far and build out your acquisition > retention funnel strategy, weighting spend & channel selection to meet specific brand objectives.