Arriva Click

ArrivaClick needed large scale brand awareness in new locations, whilst trying to build up ridership and retention. We implemented a multi-channel approach, thus reducing CPA whilst widening the funnel.

Arriva Click


ArrivaClick is an on-demand, app-based transport service that currently operates in Liverpool and Leicester. The revolutionary service allows customers to book and pay for a seat onboard a luxury minibus, grouping them with users who are making a similar journey. Ensuring customer commutes are less time consuming than a public bus and cheaper than a taxi.

House Digital started working with ArrivaClick back in July 2018, in the build up to Liverpool launching its service, producing a bespoke social media strategy that maximised brand awareness, drove conversions, and retained customer interest and app use.

With little data available to formulate a strategy within a new location, we needed to establish who our key audiences were by completing in-depth audience analysis and competitor research. Alongside this, our messaging needed to resonate with the new audiences and tap into their personal needs for the service.

Since July 2018, House Digital have worked hard with ArrivaClick to grow their presence in Liverpool and helped launch additional locations in Leicester and Ebbsfleet!

Our work began with in-depth audience research and competitor analysis to establish 4 macro audiences and 12 micro audiences across social channels.

Paid campaigns were planned and implemented across Facebook, Instagram, Twitter, Snapchat and YouTube. Using several objectives (Brand Awareness, Conversion, and Retention) to complete the customer journey and achieve KPIs.

A/B audience testing was also carried out across audiences and channels. Tailored messaging and a different tone of voice was used for each audience, with the intention of appealing to the individual affinities. Video and image assets were also created for use in paid campaigns to accompany audience targeting.

Using micro audiences, we were able to segment engagement results to establish effective targeting for future campaigns.

Remarketing was used to target people who had downloaded the app, along with encouraging first-time use or repeat use of the service to increase customer retention.

What We Achieved

  • 58.5%
    Decrease in cost per install
  • 156%
    Increase in click-to-install rate
  • 32K
    App installs via paid campaigns
  • 86%
    Decrease in cost per sign up
  • 189%
    Increase in sign up rate
  • 11K
    Sign ups via paid campaigns
  • 31.76%
    Click to conversion rate across all channels
  • 7,500,000
    Impressions in the first 6 months

Client Testimonial

Since July 2018, House Digital have worked hard with Arriva Click to grow our presence. By implementing a strong multi-channel Paid Advertising and Social Media strategy, we’ve been able to really connect with our audiences and build a community of regular Arriva Click users. Thanks to their ongoing support, the Arriva Click app has gone from strength to strength. From organising asset days to successfully launching two new locations, House Digital are an invaluable addition to our team.

Marketing Manager
Arriva Bus Ltd

Lets Talk

Unlock your full potential