Following the success of our work with Office Furniture Online, BiGDUG, as part of the TAKKT group, asked House Digital to support in their website’s SEO after a notable decrease in visibility for core product categories.



BiGDUG originally came to us seeking support in the preparation of a website migration and to help boost their backlink profile.

House Digital identified that due to a lack of keyword strategy in place and a confusing site architecture, the site was experiencing poor visibility and ranking positions.

They were experiencing a significant decline in visibility for key themes such as Shelving, Racking and Garage products.

Previously focusing their efforts on a B2B market, the business wanted more visibility and sales from a B2C audience.

House Digital produced a sitewide keyword strategy and orchestrated the new site hierarchy and URL structure to improve crawlability, visibility and UX.

We conducted ingoing on-page optimisation for all priority categories and product pages to improve keyword positions and organic visibility in SERPs.

After performing a link profile health check, our link building activities focused on gaining links from highly relevant B2B websites with a DR over 50 to increase authority in BiGDUG’s industry.


What We Achieved

  • +47%
    in page 1 keywords
  • +59%
    in total ranking keywords
  • +59%
    referring domains DR50+
  • +24%
    non-branded impressions
  • +26%
    increase in non-branded clicks
  • +15%
    uplift in non-branded revenue

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