BiGDUG

Content

SEO

Digital PR

Link Building

Following the success of our work with Office Furniture Online, BiGDUG, as part of the TAKKT group, asked us to support with their website’s SEO after a notable decrease in visibility for core product categories.

Objective

BiGDUG originally came to us seeking support in preparation for a website migration and to help boost their backlink profile.

We identified that due to a lack of keyword strategy in place and a confusing site architecture, the site was experiencing poor visibility and ranking positions, including a significant decline in visibility for category-level hero keywords such as “shelving”, “racking”, and “garage shelving.”

Having branched out to a B2C audience of home improvers during lockdown, the brand now needed a refined SEO strategy to effectively target both B2B and B2C markets.

What We Did

We produced a sitewide keyword strategy and orchestrated the new site hierarchy and URL structure to improve crawlability, visibility, and UX.

We conducted ongoing on-page optimisation for all priority categories and product pages to improve keyword positions and Organic visibility in the SERPs. Within just a few months of implementation, we saw a huge +59% increase in total keyword rankings with a +47% uplift in page 1 keyword rankings.

After performing an in-depth link profile health check, our link building activities then focused on gaining links from highly relevant B2B websites with a DR over 50 to increase authority in BiGDUG’s industry. Our efforts led to a +59% increase in Referring Domains with a DR over 50.