BiGDUG
Following the success of our work with Office Furniture Online, BiGDUG, as part of the TAKKT group, asked House Digital to support in their website’s SEO after a notable decrease in visibility for core product categories.
Background
BiGDUG originally came to us seeking support in the preparation of a website migration and to help boost their backlink profile.
House Digital identified that due to a lack of keyword strategy in place and a confusing site architecture, the site was experiencing poor visibility and ranking positions.
They were experiencing a significant decline in visibility for key themes such as Shelving, Racking and Garage products.
Previously focusing their efforts on a B2B market, the business wanted more visibility and sales from a B2C audience.
House Digital produced a sitewide keyword strategy and orchestrated the new site hierarchy and URL structure to improve crawlability, visibility and UX.
We conducted ingoing on-page optimisation for all priority categories and product pages to improve keyword positions and organic visibility in SERPs.
After performing a link profile health check, our link building activities focused on gaining links from highly relevant B2B websites with a DR over 50 to increase authority in BiGDUG’s industry.
What We Achieved
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+47%in page 1 keywords
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+59%in total ranking keywords
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+59%referring domains DR50+
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+24%non-branded impressions
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+26%increase in non-branded clicks
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+15%uplift in non-branded revenue
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