Bürkert is one of the world’s leading manufacturers of measurement, control and regulating systems for fluids and gases. Working on a global scale, with an international presence spanning 36 locations, Bürkert is constantly evolving to embrace new and exciting challenges in the industrial measurement and fluid control sector.
We kicked off with an extensive research project, analysing ad placements, creatives and formats. We focused on Bürkert US’s current audiences, as well as exploring any untapped potential. With an incredibly data-driven strategy in place, we carried out a complete paid campaign set up across the Google Display, Google Search and Social networks, with remarketing lists in place to further engage audience retargeting.
Our multi-channel approach targeted users at all stages of the decision making process – from brand awareness, to consideration, through to conversion; this included highly targeted dynamic remarketing campaigns on the Google Display network to remind users of previously visited products in the Bürkert US store.
By implementing negative keywords to deter unwanted search traffic, we developed a neat and effective account structure, setting bids across each campaign and each ad-group. With ongoing account management, we continually tweak and refine Bürkert US’s bidding activity and targeting methods, updating ad text to ensure ads remain fresh.
By analysing competitor performance across all social media platforms, we were able to determine that there was a huge opportunity for Bürkert US to expand their reach and engagement on a relatively low budget through paid social.
A/B audience testing helped us to identify what combination of creatives, ad copy and targeting methods worked best, so we were able to re-engage existing likers, users with related interests and even attracting the followers of competitor’s pages. By capturing the right audience we were able to deliver the right results, increasing Bürkert US’s reach, engagement and CTR.
What We Achieved
In 2020 vs. 2019 we achieved:
800%Increase in YOY revenue via paid search
47%Increase in website visits via paid search
68.5%Increase in Facebook impressions (with no change in ad spend)
84%Increase in CTR via paid search
House Digital have really helped Bürkert as a brand. As we are situated within a very competitive industry, HD have really helped us to stand out from the crowd. From high quality content and other SEO services to a strong Paid Advertising strategy, they’ve really helped us to stand out in a competitive market. Through compelling ads and a robust bidding strategy, the Paid Advertising work alone has made all of the difference to our business, particularly during challenging times.
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