EGO
We worked with EGO on improving ranking positions for high impression keywords, this meant plenty of focused link building and optimising both their UK & US sites!
Background
EGO is an online, trend-led clothing brand representing a movement of confident and empowered women from around the world. They provide bold styles for fashion-forward females who like to stay one step ahead of the rest. If there’s a new trend, EGO will have it. They’re constantly developing their collection with all of the latest styles, fresh off the catwalk.
As popular as EGO are, their SEO game was lacking in certain aspects, namely targeted backlinking activity and high ranking keywords. In order to drive more traffic to both EGO’s UK and US websites, ranking positions for high impression keywords needed to improve. EGO had all of the potential, but needed to give their organic search activity a big boost to really thrive on the SERPs. This is where House Digital stepped in.
There was a huge window of opportunity for EGO to target high search volume keywords to secure higher rankings and outshine their competitors. They had a number of technical issues regarding hreflang across their website too, which was also hampering their success and causing them to rank lower on Google.
House Digital identified that there were over 800 URLs with hreflang annotations that did not have a reciprocal alternative, and approximately 18% of the website had missing hreflang annotations. There were also a number of alternate links pointing to 404s that were therefore not reciprocating. These issues all required immediate attention and this is exactly what we did!
What We Did
So we’d identified the problem, but it was then time to fix it! We got straight to work on a sitewide keyword strategy for both UK and US websites, which saw huge increases in keyword ranking positions. The total number of ranking keywords has continued to grow throughout the course of our SEO activity, thanks to ongoing page optimisation and link building work.
But that’s not all! We’re continuing to see fantastic improvements in the number of ranking keywords in the top three organic positions. EGO now has over 2.1k non-branded keywords in positions one to three, over 3.7k keywords on page one and 2.4k on page two. During the past 6 months of SEO activity, a total of 3,660 keywords have improved!
Since we started working together, overall clicks and impressions to both the EGO UK and US websites have improved, with priority keywords such as “platform heels” and “heels” being an area of great success, especially when compared to competitors.
We’re also delighted to see that our backlinking activity is paying off, with the keywords being used for anchor text seeing massive improvements on the SERPs. Root domains and backlinks to the site are steadily increasing, causing noticeable improvements in EGO’s DA and DR!
On top of our keyword strategy, we also provided optimised content creation and on-page optimisation, conducted regular technical crawls and advised on all-important technical SEO fixes.
What We Achieved
-
56%Increase in organic sessions in a 12 month period
-
90%Increase in revenue in a 12 month period
-
70%Increase in ranking keywords
-
12.3Million impressions
-
90%Increase in technical website rating
-
1975Page one rankings
Client Testimonial
Since July 2018, House Digital have worked hard with Arriva Click to grow our presence. By implementing a strong multi-channel Paid Advertising and Social Media strategy, we’ve been able to really connect with our audiences and build a community of regular Arriva Click users. Thanks to their ongoing support, the Arriva Click app has gone from strength to strength. From organising asset days to successfully launching two new locations, House Digital are an invaluable addition to our team.
The House Digital team have been a huge support to us over the years. They’ve really gotten under the skin of the business and have become a true extension of the team. They’ve not only helped us to understand who are digital customers are, but have also uncovered untapped opportunities for us in a competitive digital space. House Digital consistently guide us towards the most appropriate channels to reach our customers and our business objectives.
House Digital have really helped Bürkert as a brand. As we are situated within a very competitive industry, HD have really helped us to stand out from the crowd. From high quality content and other SEO services to a strong Paid Advertising strategy, they’ve really helped us to stand out in a competitive market. Through compelling ads and a robust bidding strategy, the Paid Advertising work alone has made all of the difference to our business, particularly during challenging times.
House Digital have shown a great passion for digital marketing and have truly embraced The Global Classroom as their own. Helping us develop and grow our online presence, the team’s expert knowledge has enabled us to reach millions of relevant people across the globe and largely contributed to making each event a success.
Working with House Digital has been a joy! For the first time in my 25 years of working in the digital industry I’ve finally found a team that utterly understand the data world and paid search / social marketplace. Understanding the way all this works is one aspect that House have excelled in but also the results they are getting for our clients is really as good as it can get. It’s a happy union between our two agencies!
House Digital were able to interpret our requirements and develop a turnkey website solution that would enable us to channel customers to Monomer. This has freed up time for us to concentrate on the bespoke aspects of our sister company, Martin’s Rubber.
Lets Talk
Unlock your full potential