Forever Unique

We uncovered technical SEO issues which were hindering the site from ranking well in the SERPs and developed a tailored SEO strategy to increase brand awareness and traffic, as well as revenue.

Forever Unique

Background

Forever Unique is a luxury fashion brand, specialising in ladies occasionwear. Established in 2008 by lifelong fashion lover and female boss Seema Malhotra, Forever Unique has since become a regular on the red carpet. They are on a mission to make designer quality clothing more accessible and affordable, empowering women every step of the way!

Forever Unique’s existing SEO strategy was not unlocking their full potential; straying from best practices and hindering their SERP ranking. Using the same keywords with different match types in different campaigns had resulted in a cluttered Google Ads account with campaigns competing against each other, driving up Forever Unique’s CPC.

Their overall backlinking profile was not very competitive in comparison to competitor brands. A stronger domain and page authority was needed in order to increase overall brand presence and search visibility across the organic landscape. Forever Unique needed a partner who could iron out any technical SEO issues to improve their SERP ranking, secure links from authoritative high-ranking pages, and create optimised content to improve brand awareness amongst potential customers who had not yet discovered the brand. But not to worry, we had just the SEO superstars in mind!

Background

By performing thorough keyword research, we identified keyword opportunities and related topics. Our research informed a robust keyword strategy, which included all elements of the Forever Unique website to identify content gaps and beneficial ranking opportunities.

We were careful to ensure that each category page was targeting a different keyword, this guaranteed that none of the pages were competing against each other for the same keyword and gave each page a fair chance to rank organically.

By addressing any technical SEO issues, creating freshly optimised meta-titles, descriptions and category content, we ensured that the site health was optimal and could be easily crawled by Google bots.

Huge successes in strategic backlink generation from high authority websites resulted in an increase of Forever Unique’s domain authority, therefore boosting overall organic ranking positions, search visibility and ultimately revenue.

What We Achieved

  • 29%
    Increase in domain authority
  • 432%
    Increase in linking domains
  • 269%
    Increase in domain rating
  • 225%
    Increase in organic ranking keywords in a 12 month period
  • 42%
    Increase in transactions in a 3 month period
  • 25%
    Increase in revenue in a 3 month period

Client Testimonial

Since July 2018, House Digital have worked hard with Arriva Click to grow our presence. By implementing a strong multi-channel Paid Advertising and Social Media strategy, we’ve been able to really connect with our audiences and build a community of regular Arriva Click users. Thanks to their ongoing support, the Arriva Click app has gone from strength to strength. From organising asset days to successfully launching two new locations, House Digital are an invaluable addition to our team.

Marketing Manager
Arriva Bus Ltd

The House Digital team have been a huge support to us over the years. They’ve really gotten under the skin of the business and have become a true extension of the team. They’ve not only helped us to understand who are digital customers are, but have also uncovered untapped opportunities for us in a competitive digital space. House Digital consistently guide us towards the most appropriate channels to reach our customers and our business objectives.

Marketing Manager
Chill Factore

House Digital have really helped Bürkert as a brand. As we are situated within a very competitive industry, HD have really helped us to stand out from the crowd. From high quality content and other SEO services to a strong Paid Advertising strategy, they’ve really helped us to stand out in a competitive market. Through compelling ads and a robust bidding strategy, the Paid Advertising work alone has made all of the difference to our business, particularly during challenging times.

Marketing Manager
Bürkert

House Digital have shown a great passion for digital marketing and have truly embraced The Global Classroom as their own. Helping us develop and grow our online presence, the team’s expert knowledge has enabled us to reach millions of relevant people across the globe and largely contributed to making each event a success.

Director
The Global Classroom

Working with House Digital has been a joy! For the first time in my 25 years of working in the digital industry I’ve finally found a team that utterly understand the data world and paid search / social marketplace. Understanding the way all this works is one aspect that House have excelled in but also the results they are getting for our clients is really as good as it can get. It’s a happy union between our two agencies!

Director
Modern English

House Digital were able to interpret our requirements and develop a turnkey website solution that would enable us to channel customers to Monomer. This has freed up time for us to concentrate on the bespoke aspects of our sister company, Martin’s Rubber.

Marketing Manager
Martin’s Rubber

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