Nadine Merabi

Online fashion designer, Nadine Merabi, required SEO support to increase their visibility in the UK and US and improve their channel mix to improve overall return.

Nadine Merabi

Background

Nadine Merabi is a luxury, ready-to-wear brand making unmistakable pieces to inspire lasting moments.

We identified that they were relying too heavily on influencer marketing and Paid advertising to drive sales, and their organic performance was lagging behind significantly.

It was clear to us that the reason their organic visibility was so poor compared to their competitors was because of the lack of on-page SEO factors, including content and meta data.

We made it our mission to implement a winning SEO strategy that would significantly improve their online presence.

Our first priority was to write metadata for the whole website, and following on from this, we created on-page content for their primary category pages.

Next, we conducted vital keyword research to seek out new opportunities to create category pages that would boost visibility.

Furthermore we carried out supporting activity with linkbuilding to ensure that brand mentions resulted in a link back to the site.

 

 

 

 

 

 

 

 

What We Achieved

  • 9 point
    Increase in domain authority
  • 4 point
    Increase in domain rating
  • 25,765
    Increase in total keywords
  • 918
    Increase in position 1-3 keywords
  • 307
    Additional referring domains
  • 27,000
    Increase in monthly organic sessions
  • 1,000,000
    Increase in impressions per month

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