Nadine Merabi
Online fashion designer, Nadine Merabi, required SEO support to increase their visibility in the UK and US and improve their channel mix to improve overall return.
Background
Nadine Merabi is a luxury, ready-to-wear brand making unmistakable pieces to inspire lasting moments.
We identified that they were relying too heavily on influencer marketing and Paid advertising to drive sales, and their organic performance was lagging behind significantly.
It was clear to us that the reason their organic visibility was so poor compared to their competitors was because of the lack of on-page SEO factors, including content and meta data.
We made it our mission to implement a winning SEO strategy that would significantly improve their online presence.
Our first priority was to write metadata for the whole website, and following on from this, we created on-page content for their primary category pages.
Next, we conducted vital keyword research to seek out new opportunities to create category pages that would boost visibility.
Furthermore we carried out supporting activity with linkbuilding to ensure that brand mentions resulted in a link back to the site.
What We Achieved
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9 pointIncrease in domain authority
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4 pointIncrease in domain rating
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25,765Increase in total keywords
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918Increase in position 1-3 keywords
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307Additional referring domains
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27,000Increase in monthly organic sessions
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1,000,000Increase in impressions per month
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