Nadine Merabi

Objective

Through our rigorous auditing process, we identified that luxury, ready-to-wear brand Nadine Merabi relied too heavily on Influencer Marketing and Paid Advertising to drive sales while their Organic performance lagged behind significantly.

It became clear that the reason their Organic visibility was so poor compared to their competitors was due to a lack of on-page SEO factors including optimised yet perfectly on-brand content.

We made it our mission to implement a winning SEO strategy that would significantly improve their online presence in an ever-competitive market.

What We Did

Our first priority was to write fresh, optimised meta for the whole website as well as write and roll out improved on-page content across Nadine Merabi’s primary category pages.

After conducting vital keyword research to seek out opportunities for new pages, we introduced a stream of dedicated category pages for mid-tail search designed to boost the brand’s visibility. And that it did – by a jaw-dropping 1 million impressions per month. But we didn’t stop there; we relaunched the Nadine Merabi blog and saw an increase in blog ranking keywords of 12,186%!

Furthermore, we carried out supporting activity with intense link-building campaigns which resulted in a 9-point increase in Domain Authority for the site and a 4-point increase in Domain Rating. 

From a technical perspective, we amended site directives to improve crawl rates and indexing, achieving 100% ‘good’ URLs with excellent page performance within our first 6 months of working on the site.